ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. The right advertising generates reach and frequency of message to inform specific audiences. But it can be advantageous to loop in the PR team before data parameters and goals are set. A new product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Share relevant and timely data. Just as with targeted advertising, data is the holy grail of ad tech PR. Weshould get creative with tactics. Clients need to speak. It makes sense.

How To 241

How To Advertising Advertising Data 241

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Brands get creative on social channels. Data pulls go along way. Data pulls are a great way to get a quick hit, especially if the data reveals something new and relevant to targeted press. . Last month, our client Innovid put out an annual benchmarks report examining key trends in streaming CTV advertising and more.

Social Media 322

Social Media Data Report Leadership 322

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. MMM leverages aggregate data.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. AdExchanger Social Distancing With Friends. Adweek Yeah, That’s Probably an Ad. AW 360 Great Minds.

Marketing 306

Marketing Advertising Advertising Industry 306

NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. What does interest look like? What does interest look like?

Creativity 78

Creativity Data Trends Analytics 78

Onclusive

MARCH 17, 2020

“As planning lead for public relations, I constantly deal with the need for better data to define a business problem and set ROI (Return On Investment) measurement beyond free PR coverage,” says Marion McDonald managing director, strategy and measurement, Asia Pacific Ogilvy Public Relations. MMM leverages aggregate data.

Media 221

Media Analysis Measurement Advertising 221

Onclusive

MARCH 23, 2020

MMM vs. Data Driven Attribution. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 221

Media Measurement Analysis Television 221

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? So when you have that information, if you have that GA data, you can say, “Well, this story people came and found this story because they came from search or they came from social, or they came from an app that aggregates news.” MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

JANUARY 21, 2025

The data shows why more brands are restructuring their social strategies around these smaller but mighty voices. Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements. billion valuation while spending very little on traditional advertising.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Waxing UnLyrical

JUNE 26, 2013

Tracking growth by using numerical metrics can be a huge hurdle for some creative-minded leaders. All marketing related costs, such as advertisement and print costs, should be recorded separately and tallied up at the end. File all data in an easily accessible manner, whether a spreadsheet or some other method. 20 a person.

Creativity 103

Creativity Measurement Print Analysis 103

5W PR

DECEMBER 25, 2024

Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic. Encourage creativity and authenticity from the influencer. Offer fair compensation for the influencer’s time, effort, and creative contribution.

Industry 78

Industry Guidelines Marketing Creativity 78

Onclusive

MARCH 23, 2020

MMM vs. Data Driven Attribution. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

MMM vs. Data Driven Attribution. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 195

Media Measurement Analysis Television 195

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Today’s PR is specialized.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Facebook may not be the first line of defense for B2B marketing, but the data shows its effectiveness.

Social Media 323

Social Media B2B Media Video 323

5W PR

OCTOBER 22, 2024

The Power of Native Content and Boosting Native advertising continues to prove its value, but boosting can take campaigns to the next level. It’s crucial to stay on top of these changes to help clients navigate the shifting landscape of digital advertising and ensure their messaging remains effective in a more privacy-conscious world.

Retail 78

Retail Privacy Advertising Advertising 78

5W PR

DECEMBER 4, 2024

Utilize Paid Advertising While organic reach is important, paid advertising can accelerate a campaign’s momentum. The app’s user-friendly interface and creative tools also make it easy for users to create and share engaging content. No need to get discouraged if there aren’t any immediate results.

Viral 78

Viral How To Advertising Advertising 78

Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. In this example, Fisher Investments took data on U.S. For ideas, consider the following tips.

Industry 222

Industry How To Insurance Insurance 222

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ).

Creativity 80

Creativity Study Survey Advertising 80

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI jumpstarts creative If you google “Generative AI” you’re likely to see at least five news stories about tech companies using it for search, products and tools. Fraud costs advertisers billions of dollars each year. Data analytics is an AI superpower Analytics is at the heart of ad tech.

Advertising 170

Advertising Advertising Analytics Data 170

5W PR

NOVEMBER 6, 2024

Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. The last is paid advertising, which means online ads, search engine marketing (SEM), and display advertising.

Video 78

Video How To Marketing Television 78

ImPRessions - Crenshaw Communications

MAY 8, 2017

These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. Data can be a goldmine for a PR team looking for a fresh media angle, and sometimes an offhand remark can result in a story. Offer “exclusive” data if possible. It was a no-brainer. Take some chances.

Media 199

Media Interviews YouTube Advertising 199

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations.

Publicity 166

Publicity Analytics Data Advertising 166

5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. Data shows that influencer posts featuring UGC receive 50% more engagement than standard sponsored content.

System 78

System Tools Policies Measurement 78

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. Millennials are now the largest demographic in the U.S.,

Marketing 173

Marketing Creativity Storytelling Privacy 173

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. AdExchanger Social Distancing With Friends. Adweek Yeah, That’s Probably an Ad. AW 360 Great Minds.

Marketing 204

Marketing Advertising Advertising Industry 204

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. There’s an extensive science behind it.

SEO 211

SEO Tools Engineering Google 211

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Data literacy is a prerequisite for PR. CommsTech will be a dominant theme in 2022.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Agility PR Solutions

JANUARY 1, 2020

The job market awaiting creative and marketing professionals in the new year is a good one, according to new research from staffing firm The Creative Group. According to the latest State of Creative Hiring data, 67 percent of advertising and marketing managers anticipate expanding their team in the first half of 2020.

Creativity 78

Creativity Company Advertising Advertising 78

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. Agencies also need to be educated on your internal data, technology platforms, and processes, which can be cumbersome and time-consuming.

Agency 189

Agency Creativity Internal International 189

ImPRessions - Crenshaw Communications

MAY 26, 2016

In the age of data insights, nothing will escape the reach of precise measurement tools. As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution. Imagination and creativity will rule. This is already happening more and more.

Viral 136

Viral Creativity Advertising Advertising 136

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

Prowly

FEBRUARY 26, 2025

The new goals of digital PR While your clients might still want to see vanity metrics and concrete data, it's your job to make sure they also understand that success isn't only measured by the number of media mentions, backlinks, and press releases being sent out. and "Did we influence our target audience?"

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. In partnership researchers at Carnegie Mellon University, the aggregate survey data makes for an interactive map of daily, county-by-county updates on symptoms. Self-serving?

Brand 284

Brand Branding Small Business Retail 284