Cision

AUGUST 29, 2015

Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Downloads & Listeners. Images: Paul Mason , Sören ( Creative Commons ).

Measurement 120

Measurement Airlines Advertising Advertising 120

Shift Communications

MAY 16, 2017

In order to truly have a successful program, you’ll need a planning process that is comprehensive and creative, no matter how long the team has worked with the client or how much knowledge the team has about the industry. However, not just any plan will do. The best planning process is when both parties come to the table well informed.

Creativity 141

Creativity Measurement Pitching Internal 141

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” They created a Women’s Guide to Retirement Planning booklet – available for download. Download this PR Measurement Guide. Get creative and get smart. Raise awareness.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

JANUARY 21, 2025

That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. While there are free apps for this, I purchased this one because I like the way it allows me to customize podcast downloads. Pocket Casts is my podcast app of choice.

Google 157

Google Course Survey YouTube 157

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. However, the variation in the advertising scores was only 4 points over the nine months.

Study 162

Study Media Relations Media B2B 162

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. You can make your dreams come true.

Creativity 150

Creativity Trends Technology Agency 150

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. If you’re aiming to attract advertisers, it might be your super-engaged audience. Goun , Okko Pyykkö (Creative Commons). Choose Your Format.

Media 120

Media Trade Shows Print Advertising 120

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). Advertising is also learning from PR. This means even paid advertisement needs the hook of a good story.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Stephen Waddington

FEBRUARY 4, 2019

Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and data imperfect. Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast.

Measurement 90

Measurement Analytics Comparison Advertising 90

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks. The survey polled, 2,400 senior managers (U.S.) Try our services. Give our services a try.

Survey 104

Survey Trends Marketing Creativity 104

Landis PR

MARCH 17, 2025

Cutting and pasting impressions or advertising equivalency and shooting off an email isnt the same as a short intro of, Good news, Susie Client! Well, Id argue that our last win is a great starting point for the next creative idea. Can you create a downloadable e-book? Present that hit accordingly!

Analytics 59

Analytics Measurement Data Software 59

Cision

NOVEMBER 24, 2015

But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . A federal judge ruled a permanent injunction against TVEyes, which previously permitted customers to watch live FOX streams, or download video clips to edit and share with others for a $500 monthly fee.

Examples 120

Examples Viral YouTube Infographics 120

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Polaris

JANUARY 13, 2015

When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. For example, when you develop a TV campaign, what elements must be included in the creative? 2: Success does not equal audience impressions.

Agency 100

Agency eBook Measurement Creativity 100

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Marketers, in turn, advertise in the publication that attracts their desired audience.

Comparison 120

Comparison Television Print Social Media 120

PR for Anyone

SEPTEMBER 30, 2022

Get creative in your media pitches. I absolutely LOVED this pitch when I saw it and would love to help you come up with creative ideas like this too. Download the free guide, www.3stepstoprsuccess.com Give the media something different – something that is fun and outside of the box.

Pitching 130

Pitching Television Trends Video 130

PRSay

MAY 25, 2018

And then the podcaster will get more downloads and be able to present that higher number to advertisers. With enough creativity and research, we all have something to offer our top media targets and those they’re trying to reach. Find what resource you could provide that helps that reporter reach their target audience.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

Prohibition

NOVEMBER 19, 2024

From Metas expanded AI-powered Advantage suite, to TikToks revamped Academy and automated Smart+ targeting, platforms are rolling out innovations designed to make advertising more effective. New AI enhancement tool coming to Meta Keeping on the topic of AI and Metas Advantage tools, a new tool has been introduced to its creative arsenal.

Advertising 62

Advertising Advertising LinkedIn B2B 62

Cision

NOVEMBER 27, 2015

Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Single words like “Download” or “Register” work well, but in general try avoid CTAs that are longer than five words. Campbell , DaveBleasdale , Kevin Dooley ( Creative Commons ). Test paid ad channels. What are they being offered?

Strategy 120

Strategy How To Data Infographics 120

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. Show what you would bring to the table and how it would impact a potential employer’s business, and be creative in how you demonstrate that.

Film 120

Film Creativity Travel Brand 120

Sword and the Script

MAY 13, 2017

Isn’t that sort of like buying an advertisement with an ego? that she penned for Simply Measured : “A prospect might attend a webinar, watch videos, or download more content. Is your agency bringing creative thinking to the table? There’s a lot of murkiness to it as well. Give our services a try. Talk to Us!

Strategy 95

Strategy Marketing Measurement B2B 95

Critical Mention

JUNE 21, 2017

Look for Creative Commons licensed content, which allow creators to easily mark their photos to share and specify the permissible circumstances. How to find video content that has Creative Commons licenses; and. The media is supported by advertising, subscription, and distribution fees. But it’s not.

Video 85

Video Creativity Print Internal 85

Prohibition

FEBRUARY 2, 2023

We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. This pop-up would appear on all of your externally downloaded apps that aren’t native to an Apple device.

Social Media 62

Social Media Media Advertising Advertising 62

PR 20/20

SEPTEMBER 29, 2022

Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. Be as creative as possible. He has a firsthand understanding of Reynolds’ tactics, given Reynolds’ own advertising agency, Maximum Effort Marketing, was acquired by MNTN in June 2021.

B2B 61

B2B Creativity Content Marketing Measurement 61

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. The results?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

SEPTEMBER 25, 2018

Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%).

Survey 99

Survey Marketing Exercises Study 99

Contently - Strategy

DECEMBER 4, 2018

Marketers typically think of the top of the funnel as the place where they get to be most creative. Your content should still aim to engage, entertain, and inform as it promotes or advertises. This space is typically reserved for blog posts, infographics, social posts, and e-books. In many cases, that holds true.

Case Study 111

Case Study Marketing Study Content Marketing 111

Waxing UnLyrical

JANUARY 3, 2013

Well the way you make money is from display advertising targeted to your content and product placement within your photos and videos. It’s a clever way for social media fans with a large following to monetize their creativity and influence on popular platforms. Sounds like something you do anyway, right? Everybody wins. Parking Panda.

Mobile 95

Mobile Airlines Survey Facebook 95

Critical Mention

JUNE 21, 2017

.” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. While the legal protection that copyright provides for original creative works remains as strong as ever, violations of copy rights are not unusual. Many have paid financial penalties. Under the U.S.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 22, 2017

.” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. While the legal protection that copyright provides for original creative works remains as strong as ever, violations of copy rights are not unusual. Many have paid financial penalties. Under the U.S.

Film 60

Film Print Creativity Internal 60

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world. You can’t just create or build it.

Reputation 94

Reputation Measurement Branding Brand 94

Shift Communications

JUNE 12, 2015

Google’s AdWords platform is becoming more and more popular with clients each day, whether it’s for digital advertising or syndicating media hits. If you’re like me (or anyone raised in the world of communications), you instinctively want to come up with something fresh, creative and catchy. That doesn’t leave you a lot of room.

Writing 60

Writing eBook Policies Advertising 60

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. “The (podcasting) format really lends itself to advertisers. .” – Stephan Dubner, author of Freakonomics. Want more tips about podcasts and other multimedia formats?

Engineering 120

Engineering Tools Examples YouTube 120

Buzzstream

APRIL 2, 2025

So it might be kind of obviously driving traffic to an online tool, for example, on your, on your website or getting people to download an ebook or getting people to subscribe to your email newsletter, or even actually getting them to buy products too, or, you know, for B2B, uh, increase inquiries. Do you look at metrics like direct traffic?

Digital PR 62

Digital PR Branding Brand SEO 62

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. Download Encouraging Awareness: New Tactics & Opportunities for Product Marketing for more tips that will help you with your next product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

Newsfile

JANUARY 30, 2024

Download the report! However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Instead, it should only be used to supplement.

Trends 105

Trends YouTube Video Social Media 105