Cision

DECEMBER 20, 2017

Although that notion might seem right at first glance, a bit more digging reveals content for any industry can be exciting and engaging — all you need to do is think about creating content differently and add some extra creativity. For ideas, consider the following tips. Add a Human Element. Brainstorm Related Topics. Use Visuals.

Industry 222

Industry How To Insurance Insurance 222

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

APRIL 30, 2020

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. Here’s a roundup of some top advertising and marketing podcasts. Adweek Yeah, That’s Probably an Ad. AW 360 Great Minds.

Marketing 204

Marketing Advertising Advertising Industry 204

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. Whether it’s through hair product advertisements , packaging, or social media, there are many ways to showcase the benefits of hair products and stand out in a crowded market.

Creativity 88

Creativity Video Social Media Education 88

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. Millennials are now the largest demographic in the U.S.,

Marketing 173

Marketing Storytelling Creativity Privacy 173

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility. That decision, however, needs to be based on strategy, not whim.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. Agencies also need to be educated on your internal data, technology platforms, and processes, which can be cumbersome and time-consuming.

Agency 189

Agency Creativity Internal International 189

ReimaginePR

JULY 25, 2018

SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. Feel properly educated?

SEO 211

SEO Tools Engineering Google 211

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. How cool is that?!

Education 64

Education Pinterest Creativity Facebook 64

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Today’s buyers are more educated than ever, with vast informational resources at their fingertips. Educating prospective customers. How about a new car?

Branding 185

Branding Brand Marketing Wireless 185

The Proactive Report

NOVEMBER 3, 2022

If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. Mike Falkow is the Creative Director of Meritus Media Inc. For more Digital PR Tips subscribe to our newsletter. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Social Media 246

ImPRessions - Crenshaw Communications

MAY 8, 2017

Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. Tell us everything. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

ImPRessions - Crenshaw Communications

MAY 31, 2018

Additionally, the PR team’s efforts must align with marketing, advertising, and sales departments, all under a unifying set of business aims. Much of PR and marketing is less about delivering messaging and more about delivering entertaining, educational, and useful content. Great PR carries a creative license.

Creativity 136

Creativity Reputation Advertising Advertising 136

Bad Pitch Blog

FEBRUARY 8, 2009

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share this misconception because advertisements are familiar to them and PR is not. PR is now more than ever about education. That’s power.

Advertising 54

Advertising Advertising Education Newspapers 54

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years. Educating prospects. For business examples, pay a visit to Hubspot Academy on LinkedIn.

Publicity 255

Publicity Storytelling Automotive Software 255

Karen Freberg

MAY 11, 2020

I have always used my summer breaks to reset, refresh, and educate myself on a new tool or skill. I will be at home working on various projects, which gives me a lot of time to invest in my continued education. Facebook Blueprint Educators Portal. Later and TikTok. Later and TikTok. Twitter Flight School.

Education 59

Education Social Media Media Resources 59

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. Although my college education was geared towards advertising and then broadcast journalism, I ultimately gained my first real job opportunity in PR and it all went from there.

Automotive 245

Automotive Resources Consumer Strategy 245

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. The platform isn’t saturated with advertising, but many B2C companies are already active. Some people have built their entire brand on TikTok by emphasizing educational advice. It depends.

B2B 137

B2B Branding Brand B2C 137

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. Any top agency spends time managing client expectations and if needed, educating clients on what PR can and cannot accomplish. But PR is not a substitute for advertising.

SEO 200

SEO Pitching Agency Exercises 200

Communications Conversations

NOVEMBER 16, 2022

Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Communication Skills – Social touches to many teams these days (PR, Creative, etc), it’s important to be able to communicate and work as a team even with those not on your team. Creative Eye/Design/Photography/Video.

Social Media 174

Social Media Media Analytics Data 174

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I Advertising is an important communication channel that enables you to craft your own message, be creative, stand out, and say something interesting to customers.

Advertising 60

Advertising Advertising Television Retail 60

Critical Mention

FEBRUARY 22, 2019

Here are some reasons why: Marketing’s process is becoming more educated. As Forbes said in a recent article, many ad campaigns still involve a lot of “educated guesswork” from marketers. In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences.

Marketing 118

Marketing Data B2C Big Data 118

PR Job Coach

APRIL 12, 2011

Moreover, if you are in the market for an advertising, communications or public relations role, a stellar resume demands that you take the time to succinctly but creatively portray your abilities in quick but compelling fashion. Be creative and convincing in telling your story. No one cares. Employ the three E’s.

Real Estate 129

Real Estate Education Fashion Interviews 129

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. She’s a food magician.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. While traditional journalists seek to inform and educate, brand journalism aims to engage audiences and increase brand impact. Image: Sboukatch ( Creative Commons ).

Journalism 120

Journalism Branding Brand Fashion 120

ImPRessions - Crenshaw Communications

APRIL 13, 2023

A diverse team makes a difference inside and out Diversity is attractive to both potential employees and prospective clients because it offers a range of experiences, perspectives and skills that enhance the creativity and effectiveness of an agency’s work. The first step is education.

Employee 156

Employee Community Groups Interviews 156

PR Job Coach

MAY 16, 2010

Short of stardom and employing advertising, there are certain techniques you can employ to make sure you can be found and in a way that is controllable, professional and complementary. And you can be as creative as you want and need. The chief dilemma for the job seeker is to how to make sure you can be found through search engines.

Engineering 158

Engineering How To Google Web 158

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” All aspects of the campaign used similar creative so that the message was consistent across all platforms. Education on a topic. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

PRSay

JUNE 16, 2023

Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition. Kaden Jacobs, APR, is a vice president at Poston Communications. Connect with him on LinkedIn.

Technology 146

Technology Crisis Management Social Media Training 146

Mindful Marketing

JANUARY 23, 2021

But, at a station known for transportation, is the art’s creator paying homage to higher education or throwing a college degree under the bus? Irony #1: Most Anheuser-Busch executives hold one or more higher education diplomas. Irony #2: Beer and higher education are notoriously bad partners.

Education 125

Education Financial Engineering Transportation 125

Stephen Waddington

MAY 17, 2020

We need local, decentralised responses to arts, culture, education and transport. Education Education and training - agile education providers will benefit from digital-led democratisation of education provision but it doesn’t replace the collegiate experience of creative thinking and problem solving.

Tourism 118

Tourism Fashion Retail Travel 118

Cision

NOVEMBER 2, 2015

Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers. ” Neilsen recently conducted a study which found that 90 percent of consumers trust peer recommendations and only 33 percent trust advertisements. Image: TopRank Online Marketing ( Creative Commons ).

B2B 120

B2B Marketing Content Marketing Technology 120

Cision

NOVEMBER 6, 2015

Entertainment and lifestyle still dominate, but messages and education are powerful. In more direct public education, targeted to those without affordable access to good education, the nonprofit Khan Academy has raised millions for its YouTube educational videos , which provide free instruction in math, science and technology.

Video 120

Video Trends YouTube Television 120

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). Advertising is also learning from PR. This means even paid advertisement needs the hook of a good story. and that isn’t changing anytime soon.

Advertising 120

Advertising Advertising Measurement Storytelling 120

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. Be sure to use the expertise of a creative team , or your content could suffer. Audiences can tell the difference between poor craftsmanship and well-produced content. Expert producers.

Communications 161

Communications Storytelling Film Training 161

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Cision

MAY 8, 2015

Scott herself studied painting and printmaking before entering the advertising world. I worked in advertising before, and my experience in public relations has been tremendous.”. They also contributed internally, helping colleagues across their firms become more creative and strategic in their thinking.

Creativity 120

Creativity Survey Advertising Advertising 120