Ishmael's Corner

NOVEMBER 27, 2018

If you asked 1,000 people which profession is more creative, advertising or PR, I suspect 997 would say advertising (figuring the outlier dynamic at.003 After all, advertising delivers those 30-second TV commercials that tug at the heartstrings or prompt laughter. Techniques For Effective Business Communications.

Creativity 128

Creativity Storytelling Advertising Advertising 128

ImPRessions - Crenshaw Communications

MAY 18, 2021

That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The talent market in many industries is tighter than ever. The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising. It will revive contextual advertising and give rise to new data targeting tools. How many “Great Resignation” stories did we see in 2021?

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Check out our list of top advertising and retail podcasts too! FuturePRoof . Adweek Yeah, That’s Probably an Ad.

Sports 332

Sports Radio Retail Advertising 332

Stephen Waddington

JANUARY 21, 2020

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition. You’ll undoubtedly have suggestions for categories.

Industry 125

Industry Pitching Agency Measurement 125

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Just as with targeted advertising, data is the holy grail of ad tech PR. They want to see third-party validation to understand just how valuable the technology is to the industry. It makes sense.

How To 241

How To Advertising Advertising Data 241

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

5W PR

JANUARY 3, 2025

The beauty industry, once a bastion of narrow beauty standards, is undergoing a profound transformation. While significant progress has been made in recent years, there is still much work to be done to achieve true inclusivity in the beauty industry. Representation goes beyond simply using diverse models in advertising.

Marketing 78

Marketing Consumer Storytelling Advertising 78

5W PR

NOVEMBER 26, 2024

By partnering with influential figures in the gaming industry, developers can tap into their established audiences and gain credibility. By offering informative articles, blog posts, videos, and guides, companies can establish their brand and, in turn, their game as an authority in the gaming industry.

Video 78

Video Trends Marketing Advertising 78

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Industry analyst relations (AR) can be a foundation for lead generation.

Wireless 309

Wireless B2B Report Media Relations 309

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination.

Agency 223

Agency Survey Social Media SEO 223

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 86

Advertising Advertising Ethics Fashion 86

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

Publicity 203

Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Here’s a roundup of some top advertising and marketing podcasts. Hosted by industry veteran and AdAge Assistant Managing Editor E.J. and beyond. AdExchanger Social Distancing With Friends.

Marketing 204

Marketing Advertising Advertising Industry 204

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

JULY 2, 2019

For years, advertising and PR firms have touted their “independent” status. In our industry independent agencies have grown at a brisk clip when compared to publicly-held PR firms for the past few years, although the larger agencies experienced a nice rally in 2019. But what does that really signify? One thing might be faster growth.

Agency 259

Agency Creativity Internal International 259

5W PR

OCTOBER 22, 2024

This year’s ADWEEK delivered a wealth of insights, and as we participated in sessions, connected with industry leaders, and explored the latest trends, it became clear that the future of PR and marketing is evolving rapidly. Looking Forward ADWEEK 2024 was packed with insights that reaffirmed the evolving nature of our industry.

Retail 78

Retail Privacy Advertising Advertising 78

PR Fuel

NOVEMBER 11, 2021

Every enterprise needs to create a brand around which business advertisements will revolve. Another popular way of marketing your brand is through advertising. To use both business press releases and advertisements effectively, you need to understand how the two differ. What Is Advertising? billion in 2021.

Advertising 105

Advertising Advertising Writing Product Launch 105

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. AirPR: With PR as a focus, you have included marketing and advertising into your agency. “Nail the elevator pitch.”. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

MAY 2, 2023

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media. TikTok TikTok is a valuable platform for advertising on social media.

Advertising 97

Advertising Advertising Social Media Reddit 97

Cision

AUGUST 17, 2017

Data transforms industries by uncovering new opportunities and enabling data-driven decision making, leading to better outcomes. While advertisers and marketers have been busy pioneering ways to use this type of data, the PR industry has been left behind. PR will always be a creative discipline.

Big Data 166

Big Data Data Communications Creativity 166

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? So it’s broad, I mean, it’s pretty much everything digital, but I think really at heart trying to change the industry in that way and tackle this big problem. That it’s not that advertising is declining, it’s just that consumers are changing.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

MAY 17, 2016

How did you get your start in advertising and communication? I knew that I wanted to be around creative people so I majored in graphic design and minored in fine art. I knew that I wanted to be around creative people so I majored in graphic design and minored in fine art. Luck favors the prepared. Do your homework. It pays off.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Polls to gauge where followers stand on industry trends or common obstacles. Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement. Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Overlooking Facebook .

Social Media 323

Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. But it’s just as important to ask why technology is important to the PR industry. Amid budget cuts, tools like generative AI are ushering in a new era of creativity.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news.

Twitter 177

Twitter Advertising Advertising Report 177

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility. That decision, however, needs to be based on strategy, not whim.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. Collaborate With Publishers and Industry Experts. Decide on The Resources You Will Use.

Strategy 244

Strategy How To Media Measurement 244

ImPRessions - Crenshaw Communications

MAY 11, 2022

AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

PR for Anyone

MARCH 24, 2020

You can also get creative with “new.” Those are their sponsors and they pay for the advertising. It is vital that you find someone covering your industry. If you’re a new business or have a new product, news service, new anything, that is newsworthy. Did you invent a new product, write a book, or win an award?

Publicity 331

Publicity Television Local Pitching 331

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Bianchi Biz Blog

DECEMBER 5, 2024

Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. For the PR industry, this all spells opportunity. Challenges abound but overall, Ireland’s PR industry is thriving. Social media use, meanwhile, continues to rocket, across a growing number of platforms.

Radio 83

Radio Sports Marketing Local 83

5W PR

DECEMBER 30, 2024

By leveraging the creativity and experiences of travelers and working with a hospitality marketing agency , businesses can create more engaging, relatable, and trustworthy content that resonates with their target audience. In the travel industry, UGC has become a game-changer, offering several key benefits.

Travel 78

Travel Marketing Privacy Community 78

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

Advertising 78

Advertising Advertising Exercises Measurement 78

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity.

Marketing 173

Marketing Creativity Storytelling Privacy 173

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. Advertising Week NY, September 23-26, New York. Get your speaker submissions ready! Inbound 2019, September 3-6, Boston.

Conference 173

Conference Leadership Sports Policies 173