Remove Advertising Remove Creativity Remove Leadership
article thumbnail

5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Go beyond a resume . Current events and timely coverage.

LinkedIn 421
article thumbnail

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

Recent episodes have focused on Newfronts , Big Tech , female leadership ,and the art of networking. . Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Adweek Yeah, That’s Probably an Ad.

Sports 332
article thumbnail

5 Ways To Amplify PR Efforts

ImPRessions - Crenshaw Communications

Brands get creative on social channels. Brands can also use social media channels to share thought leadership insights. Last month, our client Innovid put out an annual benchmarks report examining key trends in streaming CTV advertising and more. Social media posts can be more than company news and updates.

article thumbnail

What is Media Mix Modeling – And Why Should You Care?

Onclusive

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. It does so by accounting for the effects of controllable elements like advertising and pricing, as well as semi-controllable things like PR or sponsorships. A new approach.

Media 243
article thumbnail

How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

Publicity 203
article thumbnail

PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Myth #4: PR is just advertising. PR goes way beyond advertising. Thought leadership strategy. Handpicked Related Content.