B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Or you may decide that media relations is precisely what you need. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. Content and social media capabilities followed close behind. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. Again, it’s all about PR Expanded.

Agency 223

Agency Survey Social Media SEO 223

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications.

Media 221

Media Analysis Measurement Advertising 221

Ronn Torossian

SEPTEMBER 16, 2019

For marketing pros, looking at advertisements or seeing branded content may be more detailed than the average consumer. We prefer to see things through the lens of the brand, learning their process and their creativity so that we […]. It’s always fascinating to take a look at how a brand is marketing to us as consumers.

Strategy 210

Strategy Marketing Advertising Advertising 210

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021. Watch webinar. Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

MARCH 10, 2019

My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder.

Survey 118

Survey Media Relations Corporate Communications 118

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Social media adds value. Social media posts can be more than company news and updates. Brands get creative on social channels. Last month, our client Innovid put out an annual benchmarks report examining key trends in streaming CTV advertising and more. Here are five ways to amplify PR efforts.

Social Media 322

Social Media Data Report Leadership 322

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media International 97

ImPRessions - Crenshaw Communications

MARCH 11, 2021

It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Here’s how edcals can boost earned media outcomes, track goals, and keep all the moving parts of a PR plan aligned. What is an editorial calendar?

Pitching 308

Pitching Content Marketing Measurement Social Media 308

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Amid budget cuts, tools like generative AI are ushering in a new era of creativity.

Technology 266

Technology Television Web Social Media 266

Bianchi Biz Blog

DECEMBER 5, 2024

We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile. The sector is stable, with most agencies reporting business and employment growth in 2023, as well as increasing demand for PR services from the corporate world.

Radio 83

Radio Sports Marketing Local 83

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. What is your secret to Public Relations and media relations success? This is very important in mainstream PR and even more so for successful Hispanic media relations.

Automotive 245

Automotive Resources Consumer Strategy 245

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. The implications for PR and media relations? Alternatives to advertising. This may mitigate the impact of ad blocking.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

DECEMBER 10, 2019

Firms that stick to being mere providers of media relations will continue to lose market share.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising.

Marketing 216

Marketing Content Marketing Social Media Employee 216

ImPRessions - Crenshaw Communications

APRIL 26, 2016

PR is least effective at: Substituting for advertising. When a company wants to control the content of the message, the amount of space or airtime and the frequency of the message, they choose advertising. The final outcomes of any media relations effort are never 100% predictable. Guaranteeing outcomes.

Print 120

Print Advertising Advertising Survey 120

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Marketing turns to creative to stand out from the clutter . “I see a few things.

Marketing 213

Marketing Content Marketing Data Social Media 213

Prowly

FEBRUARY 26, 2025

Public relations is still fundamentally about media relations and building connections. Where humans win is in emotional intelligence, creative storytelling, and long-term relationship building. 3 brands winning with invisible digital PR Notion - did you know they barely did any advertising?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Creativity is nice.

Media Relations 50

Media Relations Measurement Report Media 50

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. Be sure to use the expertise of a creative team , or your content could suffer. So between social media , traditional media relations and other avenues, remember to always promote your content to your target audience.

Communications 161

Communications Storytelling Film Training 161

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” And then the podcaster will get more downloads and be able to present that higher number to advertisers.

Pitching 110

Pitching Nonprofit Media Relations Social Media 110

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

.” Use Grammarly to craft smarter social media posts and business memos as well as take interesting quizzes to determine how understandable a piece of writing may be. To heighten creativity. To increase PR, marketing, and advertising industry knowledge. trendhunter. Or the latest in minimalist time-tracking devices ?

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 16) Creativity as an employable skill.

Survey 107

Survey Marketing B2B Content Marketing 107

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Flack's Revenge

JULY 25, 2014

Part of the problem is that the field can be amorphous – terms that sound similar but are quite different get sloshed around (publicity, PR, media relations, communications, etc.) Promote PR as a Fun, Smart and Creative Field . certain members of the media) seem to assume it is just about pitch spam and hype.

Education 120

Education Advertising Advertising Newspapers 120

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? The company works with adtech networks to do for media coverage what adtech is doing for advertising. The advertiser “retargets” everyone that showed initial interest. 4) Why should PR care about advertising? 1) What is Cision Impact?

Publicity 106

Publicity Media Advertising Advertising 106

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. That is just part of the job description for a media relations specialist. The human factor is often the most important one.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

MARCH 3, 2016

Our business has evolved from being centered on solely media relations to really encompassing and servicing fuller scopes. However, some companies think that just being in Chicago prohibits our national media relations contacts. Our team was very creative with our outreach, aggressive, fast and nimble.

Newspapers 120

Newspapers Creativity Mobile Agency 120

Stuart Bruce

MARCH 17, 2014

True stories (PR) far more powerful than made up stories (advertising) @holmesreport #WCFDavos. Four of the forum delegates became in-house heads of communication (I was one of these) and the rest chose various roles such as strategist, creative, production, project manager, digital, media relations, measurement and analytics, events etc.

Communications 153

Communications Conference Groups Public Affairs 153

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Those insights will lead to better briefs to inform creative and content.

Government 151

Government Crisis Energy Community 151

Polaris

JANUARY 13, 2015

When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. Several years ago, the Canadian Public Relations Society standardized media relations measurement with Media Relations Rating Points.

Agency 100

Agency eBook Measurement Creativity 100

Cision

DECEMBER 28, 2015

Tailoring a creative and strategic campaign to heighten awareness about the client, as well as drive sales, has become part and parcel of the digital economy and the purview of the agency partner. Once the catcher feels like a creative collaborator, the odds of acceptance are secured.” Communication as always, is key.

How To 120

How To Agency Creativity Pitching 120

5W PR

SEPTEMBER 27, 2019

Another area that they tend to focus on is media relations. Corporate public relations specialists often spend a great deal of time cultivating and nurturing relationships with journalists and others who can have a tremendous influence on public perception of the company and its products.

Publicity 114

Publicity Nonprofit Public Affairs Government 114