Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. For example, if a nonprofit client is working to grow its membership, Stern puts social media to work in driving awareness of the organization and services. Her creativity isn’t reserved only for writing; Jen also gets a kick out of party- and event planning.

Social Media 62

Social Media Strategy Media Nonprofit 62

5W PR

APRIL 9, 2019

It can cost money and time to creatively come up with a way to connect. Connecting with consumers offline doesn’t have to entail just another advertising campaign. Traditional Advertising Isn’t Dead. Now, statistics actually show that some forms of traditional advertising are in fact experiencing a resurgence.

Consumer 60

Consumer How To Advertising Advertising 60

PR for Anyone

SEPTEMBER 16, 2022

She started a nonprofit called Saving Promise. But get creative. And you can Google, you can find this stuff, National Bullying Prevention Month, National Cookie Month, sounds fabulous, National Book Month, National Dessert Month, and I’m just going through this whole list. Oh, National Domestic Violence Awareness Month.

Pitching 130

Pitching Financial Small Business YouTube 130

Contently - Strategy

JUNE 6, 2024

It can be targeted, specific, and personalized in a way that traditional advertising simply can’t. Advertising is a way to get customers to remember your name; content marketing helps them understand what you can provide them. When planned correctly, content marketing is still one of the most valuable investments brands can make.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. ” What are some of the differences in building a marketing strategy for a large company versus a small startup or nonprofit?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

AUGUST 11, 2016

Advertising Age Online. Nonprofit Tech for Good. Nonprofit Fundraising Blog. Advertising Week. Creativity Unbound. But what we do know is that data – social media data in particular – can reveal almost everything about us. Given that, ignoring or dismissing it seems massively flawed.” Sprout Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PRSay

MAY 25, 2018

And then the podcaster will get more downloads and be able to present that higher number to advertisers. One time I was working with a media relations pro from a nonprofit at my media relations workshop. With enough creativity and research, we all have something to offer our top media targets and those they’re trying to reach.

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. What are agency partnerships? At first, it was great.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Deirdre Breakenridge

MARCH 8, 2017

Nicole is a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. In addition to her professional pursuits, Sandra is a wife and mother of two children and one demanding dog.

Radio 170

Radio How To Community Storytelling 170

Cision

NOVEMBER 6, 2015

In the nonprofit sector, the ALS Ice Bucket challenge was tremendously successful at raising awareness of ALS and, though to a lesser extent, at fundraising. Are there videos of people using your product in creative or offbeat ways that you can promote? What messages do you see in the media about your target audience?

Video 120

Video Trends YouTube Television 120

Waxing UnLyrical

DECEMBER 4, 2018

It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. So many other factors need to be considered as well, such as message tracks, metrics and who has control of the content (typically the influencer maintains creative control.).

Trends 84

Trends Marketing Real Estate Public Affairs 84

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. Are you a nonprofit?

Mobile 120

Mobile Community Blogging Publicity 120

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! A3: The Amazon Effect has taken over the travel industry, making reviews one of the most powerful forms of advertising #measurepr. Image: Deanna Ritche via Unsplash, Creative Commons CC0. Guest Post by Danielle Heiny. We use that a lot.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. Our clients are primarily nonprofit organizations and social impact businesses, and we find the need for a cost-effective, integrated approach is critical. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Social is branding, but unlike traditional advertising—it’s more human. Digital marketing and fundraising expert for nonprofits. Image: Karen Cropper ( Creative Commons ). Jay Baer (@jaybaer) August 19, 2015. Jeff Barrett – @BarrettAll .

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

SEPTEMBER 23, 2015

This post will review a number of tangible opportunities to measure PR beyond traditional media impressions and advertising equivalencies (AVEs) with the goal of empowering you to feel confident and creative the next time you’re asked about measurement. PR measurement is not only a science — it’s an art.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Solo PR Pro

AUGUST 2, 2022

Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns.

Education 107

Education Course Nonprofit Resources 107

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). Here are four questions my peers often ask and some insights. Will people (e.g. will I) lose my job to AI?

Analytics 70

Analytics Data Pinterest System 70

Shift Communications

JUNE 5, 2015

The entire evening was filled with students and professionals in the media, advertising and public relations industry. Prior to SHIFT, I started my career as an intern for a nonprofit organization in Texas, and seized any opportunity available. Stephanie Chan. Account Executive.

Nonprofit 60

Nonprofit Interviews Journalism Local 60

Sword and the Script

JUNE 18, 2019

70) “Tell stories about a nonprofit organization and those it serves.”. 115) “Advertising.”. 139) “I use marketing and advertising tactics to encourage people to make better decisions about their health, e.g., stop smoking.”. (click image for higher resolution). 12) “Write for businesses.”. 66) “Market the business.”.

Employee 145

Employee Print Writing Survey 145

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Pay-per-click (PPC) advertising costs might increase. Regardless, thanks for visiting!

Google 104

Google Nonprofit Engineering SEO 104

Waxing UnLyrical

MAY 8, 2012

The good folks at advertising agency The Richards Group generously provided space for us to gather, and, as part of the deal, we had an opportunity to witness what in my opinion is a true “all-about-people” story. I had an amazing experience recently while in Dallas for a PRSA Board of Directors meeting. What happened, you ask?

Employee 73

Employee Nonprofit Banking Meeting 73

wiredPRworks

AUGUST 2, 2016

AMA newsletter subscribers and followers across a wide range of for-profit and nonprofit industries were invited to participate in the survey. Russ was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers.

Leadership 40

Leadership Survey Enterprise Conference 40

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Logan Moore, a senior studying Public Relations at Auburn University, is described as creative, motivated, organized, intelligent, and hard working.

Sports 0

Sports Leadership Internal International 0

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? Among other things, the right questions clarify needs and spur creative solutions. ” Turns out, it does.

Ethics 96

Ethics Privacy Radio Sports 96

Solo PR Pro

JANUARY 14, 2020

3) If you're brand new, consider volunteering at a nonprofit to expand your contacts and build a resume. – Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do.

Insurance 110

Insurance Insurance Banking Groups 110

PRSay

APRIL 19, 2016

You may already be using many of these tactics together, but understanding the timing and tactic sequences that deliver the strongest results is critical, as is constantly brainstorming new, creative combinations. Prior to founding Wax Marketing, Inc.,

Communications 79

Communications Pinterest Reddit Radio 79

Waxing UnLyrical

APRIL 26, 2018

As a strategy, nowhere is this more important than in the nonprofit sector. Because nonprofits are presented with a unique challenge and opportunity at the same time. Nonprofit Storytelling: The Opportunity. Nonprofits have a purpose. Nonprofit Storytelling: Cutting Through the Clutter. Well, not really.

Nonprofit 71

Nonprofit Storytelling Community Case Study 71

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Free initial plan, but also has an amazing nonprofit rate of $39.99/year YouTube Nonprofit Program : The YouTube nonprofit program is a cause’s best friend.

Nonprofit 80

Nonprofit Tools Marketing Skype 80

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. As writers, we need to learn how to “speak” AI with better creative briefs. Get specific. That’s handy!

Creativity 115

Creativity Enterprise Tools Training 115