ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 75

Creativity Study Survey Advertising 75

Prohibition

SEPTEMBER 29, 2023

It provides actionable insights into – Harnessing user psychology Ad comparison – looking at different social platforms Digital strategies for business growth Entrepreneurship – knowing when to quit Looking to the future Are you struggling to get more return from your paid social advertising following iOS 14?

Privacy 62

Privacy Comparison B2B Retail 62

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 102

Privacy Google Advertising Advertising 102

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. ” Building trust.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Prohibition

MAY 22, 2023

In addition to these updates, Twitter chief Elon Musk says that the first rollout of encrypted DMs will be launched shortly, adding more security and privacy in the app. The most useful being a ‘Creative Codes’ guide which highlights the key principles to great content and maximise your TikTok efforts.

Instagram 62

Instagram Social Media Tools Media 62

Prohibition

FEBRUARY 18, 2021

Facebook overhauls its privacy setting. TikTok, yet again, made another bold move within the world of social media marketing as they announced their first ever global partnership with creative transformation company, WPP. A report from Socialbakers revealed that worldwide spend on social media advertising increased by 50.3%

Social Media 118

Social Media Trends Media YouTube 118

5W PR

OCTOBER 11, 2019

Data privacy has become the main focus of many internet providers, and starting with Apple’s Safari browser, the cookie that tracks user behavior will soon no longer be able to be used for advertorial or targeting purposes. Does this spell death for the advertising industry? Hardly not.

Privacy 84

Privacy Marketing Consumer Analytics 84

Contently - Strategy

JUNE 13, 2024

In this case, a few things to anticipate might include: A shifting role of websites for advertisers and brands With AI providing direct answers, users may not need to visit some websites as often. In this case, brands would need to get creative with interactive tools and immersive experiences.

SEO 52

SEO Google Privacy Engineering 52

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 11) Privacy regs bring back the basics.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Prohibition

FEBRUARY 2, 2023

We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. Following the constant concern around our online data being sold to countries/businesses, Apple took a stand in an effort to support their users privacy. What happened after the IoS update? The IoS 14.5 The IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

Stephen Waddington

MAY 17, 2020

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Advertising revenue will follow where it hasn’t already. We need local, decentralised responses to arts, culture, education and transport. The latter is a huge opportunity.

Tourism 118

Tourism Fashion Retail Travel 118

Flack's Revenge

AUGUST 1, 2018

Free has created a world in which we blithely volunteer our info and ditch privacy to access addictive apps and social platforms; it’s grown in synch with big tech, companies that don’t play by the same rules as the media. But it is not really fair just to blame tech, as who doesn’t like Free?

Content Marketing 149

Content Marketing Privacy Government Web 149

Sword and the Script

MAY 21, 2019

The platforms where people hang out are more fragmented and the creative competition is steep. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. Their clients were able to see the value of amplifying earned press because, as advertisers themselves, they already value reach and frequency.

B2B 79

B2B Social Media Company Marketing 79

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. This frees the agency and the client up to redirect resources to higher value creative and strategic tasks. Career paths will evolve. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 189

Writing Communications Marketing B2B 189

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Since that time in 2009, the world of social media and social media marketing has grown and changed dramatically.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Effectively manage your privacy and communication settings. Define your business and personal branding with focused and stylized messaging. Shaping your brand's reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Prohibition

JANUARY 23, 2023

If your business has the creative budget, consider creating the captions while finalising the content to ensure the text completely matches what people are saying in the video. Your followers may also receive a notification to watch live, depending on their privacy settings. The solution is captions.

Video 62

Video Social Media Instagram Media 62

Prohibition

FEBRUARY 13, 2024

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. Brands may need to pivot towards creating original soundtracks or leveraging the available music library creatively.

Instagram 62

Instagram LinkedIn Social Media Media 62

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? Among other things, the right questions clarify needs and spur creative solutions. ” Turns out, it does.

Ethics 96

Ethics Privacy Radio Sports 96

PR in High Definition

MARCH 6, 2018

No advertising and a chronological news feed. This ‘old-Instagram’ feature will be a winner but be aware that a clause in its privacy policy suggests the company may still use your data for advertising in some capacity. For now, here’s my first impressions to help you can decide if this is the network for you.

Consumer 63

Consumer Instagram Advertising Advertising 63

Cision

OCTOBER 27, 2015

This adds a deeper relevance to contextual hashtags, presumably will make search more helpful, and of course may create some concern about privacy for some users. Images: Dylan Foley , Janne Moren ( Creative Commons ). Presumably much more robust. Twitter Polls.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. 8) Creativity over productivity. 23) Creativity becomes cool in marketing again. Creativity is back.

Social Media 89

Social Media Marketing Media Creativity 89

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59