ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years. Let’s say we’re launching a new type of supply chain software for manufacturers.

Publicity 255

Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. Millennials are now the largest demographic in the U.S.,

Marketing 173

Marketing Creativity Storytelling Privacy 173

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

ImPRessions - Crenshaw Communications

MAY 22, 2023

Her industry experience spans the wellness, enterprise, cybersecurity, and advertising production sectors. This period saw the addition of new clients, notably A Million Ads (AMA), a dynamic creative audio leader, and Panorays, an IT Risk Management firm.

Agency 156

Agency Communications B2B Enterprise 156

Cision

JANUARY 2, 2018

And it’s killing your ability to be creative with your campaigns. Staying Creative With Content. So how do you open the door to creativity beyond the world of Facebook? Dan Curran is a seasoned marketing and advertising entrepreneur. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? Pixel, custom audiences, Facebook advertisers. 4) ENHANCE YOUR CREATIVE.

Facebook 110

Facebook Advertising Advertising Creativity 110

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 154

Software Analytics Technology Video 154

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. This helps you internally and makes it easy to hire contractors for creative work. When you have a base to build on, each new PR campaign is going to produce results more quickly and easily.

Brand 104

Brand Branding How To Measurement 104

PRSay

MARCH 11, 2019

And if you’re a business software brand that doesn’t normally consider their product visually interesting, don’t count out Instagram stories as a possible place to advertise, suggests thecompany10. Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

Prowly

FEBRUARY 26, 2025

Tip: Make sure to invest in good media monitoring software (such as Prowly) to prevent potential crises, especially if you plan to incorporate a bit of controversy into your digital strategy. Where humans win is in emotional intelligence, creative storytelling, and long-term relationship building.

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

MAY 22, 2017

Earned coverage offers a credibility that can’t be matched by paid media like ads or “owned” content like company blog posts or creative social videos. Looking to buy enterprise software? This is why earned media – the stories and interviews produced by PR – will always be relevant. How about a new car?

Brand 185

Brand Branding Marketing Wireless 185

Deirdre Breakenridge

NOVEMBER 11, 2019

Basecamp, a project management software company, encourages feedback by making each show a separate blog page with a comments section. Be Creative. Be sure to advertise this before the event. A growing trend is to ask listeners to call in to leave a question, which can be directly embedded into an episode. Welcome Comments.

Community 206

Community Nonprofit Conference Social Media 206

Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. To find those stories, use social listening software to search for trends and find out what your audience is interested in reading. Image: Sboukatch ( Creative Commons ).

Journalism 120

Journalism Brand Branding Fashion 120

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement. Whatever credibility may be sacrificed, advertising supplants with creativity, duration, repetition and precise targeting. Unfortunately, this is the lie that will not die.

Advertising 147

Advertising Advertising Pitching B2B 147

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences.

Technology 146

Technology Crisis Management Social Media Training 146

Landis PR

MARCH 17, 2025

Cutting and pasting impressions or advertising equivalency and shooting off an email isnt the same as a short intro of, Good news, Susie Client! Well, Id argue that our last win is a great starting point for the next creative idea. Present that hit accordingly! Our diligence in reaching out to XYZ Publication has paid off.

Analytics 59

Analytics Measurement Data Software 59

Critical Mention

FEBRUARY 22, 2019

In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. Image recognition software (4). Creative skills (26%). Where humans outperform AI: Creative thinking (70%). ” The rise of customer segmentation. CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

APRIL 7, 2015

Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. Native video advertising builds on the premises found with video and native advertising. Augment owned content with native video advertising.

Video 120

Video YouTube Mobile Advertising 120

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks. The survey polled, 2,400 senior managers (U.S.) Try our services.

Survey 104

Survey Trends Marketing Creativity 104

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 102

Privacy Google Advertising Advertising 102

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Promote via earned media (media coverage & social mentions). Case Studies.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

DECEMBER 11, 2015

Anything that was published before 1923 is fair game for marketers, advertisers or PR professionals to use in campaigns, whether the content is used, copied or modified. In October 2015 , judges ruled it lawful to tinker with a car’s software, “jailbreak” mobile phones and modify old video games.

Telecommunications 120

Telecommunications Training Reputation Mobile 120

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

SEPTEMBER 11, 2018

Salesforce positioned itself as the antidote to software as it brought predictable pricing and short-circuited premise software implementations. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or. creative ideas and execute them? 4) Message distribution.

Software 103

Software Comparison Content Marketing Measurement 103

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. It was a role where I could utilize my writing and creative skills, yet challenged myself to the never-ending ebb and flow of failed pitches and successful campaigns— or vice versa. We need to make advertising more like needs-addressing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

Marketing 213

Marketing Content Marketing Data Social Media 213

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

And finding new communications methods for creative development, influencer outreach and integrated communications requires broader skills – like research and analytics, digital design and production, and risk management, which has matured into a critical communications function linked closely to legal strategy.

Real Estate 120

Real Estate Technology Data Social Media 120

Cision

FEBRUARY 1, 2016

With some creativity, it’s not hard to imagine this feature being far more useful for many businesses than it is right now. For those businesses with some budget to spend (or some programming talent), you can do some creative things with the Facebook API and software development kits (SDKs). Facebook API / SDKs.

Facebook 48

Facebook Video Groups Creativity 48

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Brand 90

Brand Branding Marketing Ethics 90

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. TikTok updates its content posting software TikTok are forever evolving with the times and has now launched an update to its Content Posting software.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Ishmael's Corner

MAY 10, 2015

The Content Marketing Institute published a chart that shows Facebook advertising is definitely a value play: . - ShareX : Software for screen capture and screen recording (screen casting). While we’ve built a creative services group within our company, here’s a tool for outsourcing design work.

Tools 60

Tools B2B Software Storytelling 60

Sword and the Script

DECEMBER 24, 2019

Advertising is a distant third. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. The PR software market is estimated at $4 billion, according to a report by consulting firm Burton-Taylor.

Marketing 79

Marketing Publicity Survey Study 79

Sword and the Script

MAY 13, 2017

Isn’t that sort of like buying an advertisement with an ego? I’ve worked on measurable content initiatives where a) readers were 50% more likely to make a purchase, and b) had a strongly correlated impact on one-third of enterprise software deals. Is your agency bringing creative thinking to the table? Give our services a try.

Strategy 95

Strategy Marketing Measurement B2B 95