Communications Conversations

OCTOBER 4, 2018

We’ve been hearing about this whole “dark social” trend for quite a while now. But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. How to I better automate customer service via social media?

Trends 109

Trends Marketing Instagram Social Media 109

Rock the Status Quo

SEPTEMBER 3, 2014

The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. While they want to be a full service digital agency, they tend to excel at one thing, not everything. Some are repackaging services under new labels and jargon, but what they deliver hasn’t changed.

Agency 188

Agency SEO Advertising Advertising 188

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. Others may share insight about category trends or offer an informed opinion about a burning industry issue. The trick is to jump on the opportunity before it becomes stale, or to turn it into a commentary on an industry problem or trend. Research current news and trends.

B2B 147

B2B Leadership Customer Service eBook 147

Flack's Revenge

DECEMBER 5, 2018

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. The counter-trend to increased digital communications is the growing desire to meet in person. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

Social Media 149

Social Media Marketing Media B2B 149

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly. It remains a trend to watch. #8 It is driving accountability and improving customer service.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

NOVEMBER 11, 2016

Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist. What trends do you see growing? As marketing and advertising becomes more data-driven and trackable, PR professionals will also be expected to deliver the same kind of metrics and attribution.

Communications 253

Communications Data Local Survey 253

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis.

Social Media 120

Social Media Facebook Twitter Print 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

So, how did Keurig find itself in hot water this week after pulling advertising from Sean Hannity’s program? Among other brands, Keurig was targeted as a Hannity advertiser when protesters were steamed by what they saw as Hannity’s defense of Roy Moore, the Alabama Senate candidate now facing accusations of child molestation.

Brand 136

Brand Branding Advertising Advertising 136

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR must function in real time. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

5W PR

DECEMBER 26, 2019

An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. Voice search is also expected to open up advertising opportunities on devices like Alexa, Google Home and Siri. COMMUNITY BUILDING. PERSONALIZATION.

Marketing 113

Marketing Instagram Media SEO 113

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. You can use the following three key tactics in your PR and comms strategies to increase brand awareness: 1.Consistent

Brand 195

Brand Branding How To Reputation 195

Cision

MARCH 21, 2016

After all, social advertising and promotion are really about amplification of a message on these platforms. Recent reports that advertisers aren’t enamored with Twitter ad spends haven’t helped the situation. Customer service may be the only thing you don’t pay (Twitter) for.

Facebook 120

Facebook Twitter Customer Service Advertising 120

Cision

AUGUST 9, 2016

These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. In maintaining and building brand reputation, social media also allows public relations professionals to empower their customer advocates with shareable information. Sometimes it’s a fit; many times not.

Crisis 0

Crisis Reputation Study Social Media 0

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Prohibition

FEBRUARY 1, 2024

Virtual assistants also offer a cost-effective solution to larger businesses who are handling a high volume of inquiries, allowing them to effectively scale their customer service operations efficiently and a lower overall service cost by reducing reliance on human agents.

Social Media 62

Social Media Trends Media Guidelines 62

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities. What would be even better? Conclusion.

Data 106

Data Meeting Measurement Report 106

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

We like Bulletin’s PR positioning, because it taps into two important trends – female empowerment and the shared workspace. Both are movements that resonate with media and customers. As a business story, Avocado is also unusual in that the company is self-funded with very little advertising.

Brand 136

Brand Branding Retail Comparison 136

Cision

DECEMBER 14, 2016

Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. That said, there is potential for Messenger bots to add value to your social, customer service, and sales strategies.

Facebook 120

Facebook How To Customer Service Wikipedia 120

5W PR

OCTOBER 10, 2024

Influencer endorsements are often more persuasive than traditional advertising, coming from trusted sources.  Engaged employees are more likely to provide exceptional customer service and promote the brand positively.  Community Relations Engaging with local communities enhances a brand’s reputation and creates goodwill.

Consumer 78

Consumer Brand Branding Crisis Management 78

Communications Conversations

MAY 3, 2017

What’s the biggest trends you’re seeing in social media when it comes to health care marketing right now? Surprisingly, live video seems to be an emerging trend in healthcare. Influencer marketing is another trend that’s gaining traction in medical communities.

Healthcare 114

Healthcare SMB Social Media Meeting 114

5W PR

JULY 15, 2020

Customer service company Zendesk even incorporates interactive elements into their media kit, dubbed “Brandland” that allow visitors to learn about the brand, find resources, and ask questions. Online graphic design programs like Canva offer quick, easy, and customizable templates for media kits that fit the brand.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

MAY 15, 2018

DeleteFacebook quickly became a trending topic. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues.

Crisis 136

Crisis Privacy Airlines Facebook 136

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. And that’s another trend for the good.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Bad Pitch Blog

DECEMBER 15, 2014

Welcome to the Machine With apologies to Pink Floyd, it''s important to note that this trend is far from new. It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. This all begs a bigger question. "As Game Over or Game On?

Newspapers 77

Newspapers Customer Service Google Journalism 77

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles.

Marketing 213

Marketing Content Marketing Data Social Media 213

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

AUGUST 23, 2016

Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool. When looking over competing brands’ Twitter accounts I noticed a trend: Very few of them were responding to any tweets. Sure, Twitter has a broad smattering of advertising options.

Twitter 60

Twitter Brand Branding Tools 60

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments.

Facebook 0

Facebook Mobile Analytics Advertising 0

Cision

OCTOBER 16, 2017

What are the big trends you are seeing in that direction? In other cases, you’re seeing the alignment start to make a lot more sense as marketing organizations start thinking about the customer experience more broadly. . So, loads of content there for you to check out to go and have a look and let us know what you think.

Media 202

Media Storytelling Technology Data 202

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Let’s take a closer look at these trends. Service Offerings. It’s interesting to read that brand awareness and reach is the the primary reason that those surveyed want to invest in social media (87%), followed by customer service (51%).

Digital PR 45

Digital PR Trends Training Media Training 45

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Connect with your customers on their preferred social shopping platform.

Social Media 87

Social Media Media Mobile SEO 87

5W PR

SEPTEMBER 19, 2023

Brands can participate in online discussions, respond to customer queries, and address concerns promptly. This level of responsiveness enhances customer satisfaction and helps brands establish a reputation for excellent customer service. Social media and review platforms empower consumers to voice their opinions openly.

Viral 78

Viral Digital PR Storytelling Reputation 78

Bad Pitch Blog

JULY 14, 2009

That means they’re tracking not only couch potatoes, but also folks who watch shows online, on their phones, on the ole m-3 and “outside the home” (whatever that means), thus plugging the absolute hole in advertising metrics. Ah, advertising metrics. Witness: How do you know a trend is a trend? Share of voice. I doubt it.

Training 46

Training Groups Customer Service Television 46