PR Advantages of Pitching Trade Press
ImPRessions - Crenshaw Communications
MAY 22, 2018
The B2B buyers’ journey has been evolving rapidly, with research indicating that “decision makers don’t just go to a website, add a data center to their shopping cart and check out. Digital and print trades in a given sector are tantamount to a virtual business community. How trade coverage wins. You get the best of both worlds.
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