Ethical Voices

MARCH 10, 2025

As the media landscape shifts and we see newspapers folding, you encounter more ethical issues. And there’s also things I definitely don’t know that I find out later. We just had a newspaper in Bartlett, Texas, close. This newspaper had been publishing regularly since 1886, every single week, without fail.

Ethics 46

Ethics How To Newspapers Agency 46

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. Brands market their products using a variety of tactics, including advertising, sales promotion and social media.

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Measurement Advertising Advertising eBook 100

Mark My Words

MARCH 22, 2022

Her questionable decision to split from her coach, a bout of COVID-19 and an injury definitely slowed the momentum, and those things are all part of the equation. The euphoria is gone but the money that rained down from a myriad of sponsors charmed by her athletic and advertising potential has not. After winning 10?straight

Newspapers 15

Newspapers Sports Government Advertising 15

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. All our lives we’ve been programmed to think visually, and even though there is no definitive replacement for the written word, we thrive on hearing a story. “In Poor images won’t get picked-up on covers of big newspapers.”. “We are bombarded with information.

Storytelling 120

Storytelling Skype Energy Software 120

Ethical Voices

AUGUST 29, 2022

I spent the first third of my career working for newspapers. In the newspaper business, I did have one, and I really thought I’d lose my job over it. The publisher of the newspaper wanted me to do one story that just crossed a line for me. It goes to help pay for the advertising, everybody chips in. .”

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Ethics Groups Handbook Education 93

PR Fuel

OCTOBER 26, 2021

In short, the answer is a definitive “yes.” Your message can be communicated via newspaper articles, the radio, social media networks, and more. Remember that many types of paid advertising can be pricey — particularly if your small business doesn’t have a huge marketing budget.

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Writing Small Business Consumer Reputation 104

Communications Conversations

JANUARY 26, 2016

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. I’m not implying that mass media outlets like the USA Today and New York Times are going to die–definitely not true. photo credit: “BS” on newspaper box via photopin (license).

Media Relations 60

Media Relations Media Newspapers Print 60

Mark My Words

DECEMBER 3, 2020

Depp has been the face of the aftershave since it launched in 2015 with an advertising campaign that was criticised for its racist portrayal of Native Americans. He’s still the face of their cologne Sauvage, definitely gonna get me a bottle to show my support.”

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Fashion Film Newspapers Advertising 60

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. You began your news career in 1988 and have been an on-air personality since the early 1990s. A native of Greenville, S.C.,

Wireless 102

Wireless Radio Storytelling Airlines 102

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high. Definitely not.

Media 54

Media Newspapers Journalism Video 54

David PR Group

AUGUST 22, 2019

By definition, an encyclopedia is a reference that is backed by facts. Most Wikipedia editors look to strong online sources to back-up what’s published on the site, and they have an affinity for mainstream news sources, like traditional daily newspapers. You have to meet Wikipedia’s definition of notable.

Wikipedia 48

Wikipedia Engineering Newspapers Reputation 48

Journalistics

SEPTEMBER 9, 2021

For three years I worked at The Oregonian —a top 25 newspaper. A lot of reporters—definitely not all—are huge procrastinators and work up until their deadline. Reporters can feel undermined as a professional when a press release is more of an advertisement than a news tip. My editor called it “baptism by fire.”.

Report 52

Report Newspapers Pitching Writing 52

PR in High Definition

MAY 31, 2016

We’ve also seen a few publications get into trouble for not making it explicit that certain links are to advertisers and represent commercial links, rather than purely advisory ones, so it’s not an easy path to tread. It could also help publications which might have lowered or completely abandoned their paywalls in recent years.

Journalism 48

Journalism Print Newspapers Advertising 48

Maxim Behar

AUGUST 14, 2024

Every brand should have a bit of pragmatism because my second definition of a brand is that the brand is what we do. We can advertise from morning to night as much as we want. When they hear "brand," many people start thinking of the ten definitions I've read or heard over the past few days as I reflect on what we should discuss today.

Brand 59

Brand Branding Ethics Hotels 59

Communications Conversations

DECEMBER 15, 2016

She’s definitely unique. I work alongside an exceptional team of people managing social media listening; so for the most part, I shy away from the earned piece of social and focus on everything else from strategy, advertising, tool management, governance, content optimization and more. What am I talking about?

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Social Media Data Measurement Analytics 60

Mora Communications

OCTOBER 9, 2017

And, although they definitely are, let’s take a look at what other tools can help build a flourishing practice. Advertising can be effective but it can also be costly and unpredictable. In this way, you are able to establish yourself through the media vs. through advertising or commercials.

Radio 40

Radio Newspapers Advertising Advertising 40

PR in High Definition

SEPTEMBER 30, 2016

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets.

Journalism 48

Journalism Advertising Advertising Google 48

Mora Communications

NOVEMBER 28, 2017

Selling belongs in the advertising section of the media, not the editorial. For example, your story might be a good fit he Wall Street Journal, Elle magazine and your local newspaper, but you definitely don’t want to pitch each of those the same story in the same way. Sell and you lose. . By developing a compelling story.

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Pitching Newspapers Meeting Journalism 40

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog.

Marketing 60

Marketing B2B Local Customer Service 60

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And this is the advertising, public relations, and digital.

B2B 52

B2B Communications Media Newspapers 52

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Native Advertising? Native advertising seamlessly blends with the surrounding content on a platform. Extended PR Definitions for Professionals 29. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

NOVEMBER 30, 2017

After becoming a mature student – studying Marketing and Advertising Management degree at Leeds Beckett University – I found that I really enjoyed the PR and communication side of things. I could be selling in a story to a national newspaper one minute and helping to arrange an event the next. Most definitely the people.

Reddit 48

Reddit Retail Newspapers Social Media 48

Prohibition

NOVEMBER 30, 2017

After becoming a mature student – studying Marketing and Advertising Management degree at Leeds Beckett University – I found that I really enjoyed the PR and communication side of things. I could be selling in a story to a national newspaper one minute and helping to arrange an event the next. Most definitely the people.

Reddit 48

Reddit Retail Newspapers Social Media 48

Sword and the Script

JANUARY 17, 2023

I have an affinity because I recall being a young account executive getting envelopes of newspaper clippings in the snail mail from their team in Maine. I’d definitely put them on the shortlist. This often includes both video and audio – and can include both news monitoring and advertising performance monitoring.

Technology 95

Technology Software Resources Pitching 95

NewsWhip

APRIL 28, 2021

There’s definitely a bigger strategy that has to be done from our regional hub, but then we let all the other markets kind of decide what routes they want to take, what tools they want to use, and maybe adopt a methodology as well, because like you said, those markets work differently. David: Yeah. David: Not so much.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Paid media refers to any type of media that is paid for, such as advertising. Both PR and marketing are concerned with promoting an organization or individual, but they go about it in different ways.

Interviews 113

Interviews Publicity Technology Social Media 113

Ethical Voices

OCTOBER 24, 2022

That in itself could probably be a whole other episode, but I definitely told them that was incorrect. This has been an issue for a very long time, but at least when you used to be able to read the newspaper or a magazine, you could see at the very top in small letters paid for by so and so, this is a paid advertisement, that sort of thing.

Ethics 52

Ethics Interviews Advertising Advertising 52

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. Newspapers like the Washington Post are even beginning to hire staff again. Our definitions about journalism have been evolving – content marketing by brands is becoming more important than ever.

Journalism 50

Journalism Report Enterprise Interviews 50

The Hoffman Agency

FEBRUARY 1, 2021

The answer to his question is, of course, that it’s relatively straightforward providing you dig into your wallet for some advertising. Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.”

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Publicity How To Agency Pitching 36

Maxim Behar

OCTOBER 15, 2023

You can't do that sort of thing in a newspaper or on TV. Host: Then in those years when you were in the plant you made your first newspaper? Host: What I read about you and found curious is that you participated in the creation of the newspaper "Standard". We wanted to make a serious newspaper. Maxim: Yes.

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Newspapers Meeting Ethics Social Media 59

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. A PR expert opens a newspaper and reads a bad story about a client. Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Fuel

SEPTEMBER 18, 2018

It shouldn’t read like an advertisement for your product. Then you should definitely write up a press release, because those are big changes and each one is big news. While these stories are interesting to you, they are not going to be interesting to 99% of people who read newspapers or other media.

Writing 118

Writing Newspapers Report Data 118

Buzzstream

JANUARY 7, 2025

5 The most commonly used tactics in the digital PR toolkit align with the definition in the first section of our report: pitching data-led content (94.8%), expert commentary (92.5%), hero content (78.6%), and press releases (68.8%). With this in mind, we could see an outcome where coverage is paid for, where we veer into paid-for advertising.

Digital PR 62

Digital PR Report SEO Data 62

NewsWhip

JUNE 23, 2021

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? How we’re going to fund it, what it’s going to mean, what the definition of infrastructure is. Talking Points. Agency of the future | Jump to text. There was a great quote.

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Data Media Energy Analytics 78

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1]

Marketing 28

Marketing Employee Wikipedia Data 28

Flack's Revenge

JULY 25, 2014

Heather Yaxley recalled a discussion at an industry event: Ian Burrell (Assistant Editor and Media Editor of The Independent newspaper) argued that a problem for PR is that it doesn’t own its public profile and lets this be defined instead by journalists and those we deem aren’t representative of our industry. PR is not advertising.'

Education 120

Education Advertising Advertising Newspapers 120

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. Local health experts were really on the front lines and have become these local influencers, but the pandemic hit some media sectors and mainly local newspapers much harder than others. Companies have scaled back their advertising. Wellness brands during the pandemic | Jump to text.

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Healthcare Storytelling Communications Local 78