Remove Advertising Remove Definition Remove Newspapers
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Gee, Beav, Isn't PR Just Like Advertising?

Bad Pitch Blog

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share these misconceptions because advertisements are familiar to them (thanks Mad Men ) and PR is not. She whined a lot.

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How the PESO Model Changes PR’s Conversation

Cision

In PR, paid media is social media advertising, sponsored content, and email marketing. It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Paid Media. Earned Media.

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Lin Pophal on the Evolving Role and Field of PR

Flack's Revenge

I definitely think that it is. It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” ” Run an ad in a newspaper and it needs to be labeled as an ad.

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Behind the Headlines With Jody Fisher

Cision

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Probably overcoming a misguided definition of success. Jody joins the agency with an extensive background in communications. How can they overcome it?

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Props Can Help a Message Sink In, or Sink the Message

PRSay

The executive could then discuss different possible scenarios for the future that are not definitive or mutually exclusive. A Reuters photo of Powell holding the vial appeared on the front pages of newspapers across the country and still comes up in Google searches. A good prop can also help set up a speech and introduce a theme.

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The Kick-Butt Index: PR Measurement in the Digital Age

Polaris

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. Brands market their products using a variety of tactics, including advertising, sales promotion and social media.

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Why PR Needs to Get Over its Strong Aversion to Sponsored Content

Sword and the Script

You buy some advertising and magically you also start getting coverage. That definitely does happen in PR. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. Now, most people would say there’s cause and effect.

Pitching 111