Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

APRIL 8, 2021

Worse, social media companies averaged a score of just 46, below all other business categories. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. It’s complex because even the definition of misinformation is divisive. This is the issue that grabs the headlines.

Reputation 305

Reputation Privacy Data Advertising 305

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. 1: What do you hope to achieve with social media?

Social Media 120

Social Media Media Instagram Advertising 120

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. Bryan: Definitely. I mean, I think we’re definitely seeing it and we’re seeing it from some of the really big clients.

Advertising 131

Advertising Advertising Data Reputation 131

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. So, it definitely works :-). How should Pepsi have addressed its social media followers? Talking to people is how I made it on this blog!

Case Study 224

Case Study Trends Instagram Social Media 224

Cision

AUGUST 1, 2016

With Facebook, Instagram and Twitter adjusting their algorithms to give higher priority to personal content, the only way to consistently deliver messaging to social fans and followers is with paid advertising. Social media is among the least effective ways to regularly communicate with someone. Where do we go from here?

Social Media 84

Social Media Media Customer Service Measurement 84

Prohibition

MARCH 11, 2024

Heading into another month of more social media updates that advertisers need to be aware of to achieve the best results. X claims that users are 7x more likely to engage with a vertical video ad compared to the same ad on its timeline, so it is definitely worth testing if you are running any ads on X.

Advertising 62

Advertising Advertising Social Media B2C 62

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Each month, social media advertising continues to change and develop. There are over 2.7 There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Media Relations.

Publicity 225

Publicity Marketing Video YouTube 225

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products.

Google 157

Google Course Survey YouTube 157

Prowly

DECEMBER 6, 2024

Each of them plays a different role in media strategy: Earned impressions come from organic mentions Paid impressions originate form advertising Owned impressions come from brand-generated content Media impressions vs. reach One basic difference between impressions and reach is the number of users which viewed the content.

Media 104

Media Measurement SEO Instagram 104

5W PR

OCTOBER 20, 2023

This includes diverse models, actors, and real customers in the advertisements. Listen to their feedback, whether it’s on social media, through surveys, or in reviews. Content creation Cultural marketing agencies can create culturally relevant content, including advertisements, social media posts, and website copy.

Strategy 78

Strategy Marketing Local Groups 78

5W PR

APRIL 29, 2020

Those strategies include everything from direct mail and public relations to social media and digital. Those include online advertising, personal selling, events, content marketing, sales promotions, offline advertising, sponsorships, etc. Define success metrics.

Strategy 97

Strategy Communications Advertising Advertising 97

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. And while that is certainly part of the process, it’s not nearly the whole picture. That falls under the department of sales.

Digital PR 246

Digital PR Reputation Employee Energy 246

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. Neal: Definitely.

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. The Mumbrellacast. AW 360 Great Minds.

Marketing 204

Marketing Advertising Advertising Industry 204

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

Advertising 48

Advertising Advertising Social Media Pinterest 48

5W PR

APRIL 29, 2024

The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media. This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition.

B2B 78

B2B Social Media Media Community 78

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. Influencer Impact.

Social Media 75

Social Media Media Analysis Radio 75

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. When you think about the context of Paid, Earned and Owned Media, has been completely blurred.

Banking 199

Banking Marketing Measurement Meeting 199

Shift Communications

OCTOBER 24, 2014

Well, it’s definitely not secret any more (and really, was it ever?) Beyond the selfies and the food pics and the filters, Instagram represents something awesome for social media marketing: an opportunity to turn things around in an age of news feeds spammed with poorly-targeted promotions. Marketing Analyst.

Instagram 152

Instagram Advertising Advertising Social Media 152

Communications Conversations

NOVEMBER 9, 2017

We’re constantly told that social media is now a pay-for-play environment. That’s the reality of social media marketing in 2017. In the last couple weeks, I’ve noticed a few stories in my feeds talking about an earned and organic social media comeback. Basically, advertising 101.

Social Media 83

Social Media Media LinkedIn Instagram 83

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

Stuart Bruce

JANUARY 5, 2015

Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. Why in 2015 are we still asking what is PR?

Reputation 60

Reputation Corporate Ethics Communications 60

Cision

DECEMBER 5, 2017

To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). billion people.

Infographics 235

Infographics Case Study Content Marketing Video 235

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Probably overcoming a misguided definition of success. Today, I think that’s true across all media. How can they overcome it?

Enterprise 227

Enterprise Agency Radio Fashion 227

NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . Today, the advertisers don’t have that control.

Reputation 88

Reputation Social Media Reddit Media 88

ISEBOX

OCTOBER 19, 2016

So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. YouTube: 1 billion. And that’s just the Top 3, as of October 1, 2016.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

PRSay

MAY 29, 2019

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. In fact, social influencers are having more of an impact on ROI than ever. The reason? The best way to connect?

Viral 154

Viral How To Advertising Advertising 154

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

JULY 9, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. eyeballs and by extension advertising), you improve your chances of coverage. 67% of journalists use social media to source information Too many B2B organizations do a lousy job with social media.

Survey 183

Survey Journalism Report Pitching 183

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Social media advertising –potentially the biggest need of them all right now. ” What comes up?

Media Training 68

Media Training Training Social Media Media 68