Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. The test group for this reported the new options saved them significant time and helped them maximise their campaigns – definitely something all advertisers should be aiming to do. Here’s all the latest updates you need to know.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Prohibition

OCTOBER 25, 2023

The world of social media is ever evolving, so it’s crucial to keep up to date with the ongoing updates and developments. Influencer taking a photo for social media X introduces new premium features Elon Musk is rolling out yet more updates on X, now announcing new features for the users paying for the premium subscription.

LinkedIn 62

LinkedIn Social Media Media B2B 62

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Prohibition

AUGUST 19, 2022

With that in mind, how can your business or brand possibly not consider Facebook advertising? Facebook advertising is special in that it offers you extensive targeting options, more so than its competitors. Believe it or not, these mini competitions run every second of every day, owing to the mass of advertisers on Facebook.

Advertising 62

Advertising Advertising Facebook Video 62

5W PR

APRIL 29, 2020

Those strategies include everything from direct mail and public relations to social media and digital. Those include online advertising, personal selling, events, content marketing, sales promotions, offline advertising, sponsorships, etc. Define success metrics.

Strategy 97

Strategy Communications Advertising Advertising 97

Communications Conversations

JANUARY 13, 2023

Tell me if one of these scenarios sounds familiar: You’re a mid-sized or small PR, advertising or marketing agency owner and have a small and junior team heading up social for your clients. They’re great but still could use a little guidance from time to time on all things social.

Social Media 60

Social Media Media Training Meeting 60

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. Bryan: Definitely. I mean, I think we’re definitely seeing it and we’re seeing it from some of the really big clients.

Advertising 131

Advertising Advertising Data Reputation 131

Prohibition

SEPTEMBER 21, 2022

We’re always staying on top of the latest social media updates and trends to make sure our social content is relevant and engaging for our target audiences – take a look at our latest round-up below! The data is collected from users videos, likes, comments, and shares to inform these advertising capabilities.

Instagram 62

Instagram Social Media Media Trends 62

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. Influencer Impact.

Social Media 75

Social Media Media Analysis Radio 75

ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. 1: What do you hope to achieve with social media?

Social Media 120

Social Media Media Instagram Advertising 120

Prohibition

MAY 14, 2024

Yet another month filled with interesting social media ad updates that every marketer should be aware of. From Meta expanding even more on its new AI offering to X making big moves to try and incentivise users to go back to advertising on the platform, here is your May ads update.

Advertising 62

Advertising Advertising Social Media B2C 62

NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . Today, the advertisers don’t have that control.

Reputation 88

Reputation Social Media Reddit Media 88

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Media Relations.

Publicity 225

Publicity Marketing Video YouTube 225

Prohibition

NOVEMBER 30, 2020

Reels are a new innovative way to share content and should definitely be maximised by brands to show that you are on top of the latest social media trends. We’ve taken a look at what Reels can offer from a social media marketing perspective and why brands should be investing in getting this right.

Instagram 62

Instagram Social Media Fashion Media 62

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Some pretty impressive social media stats. 96% of UK social media users visited a social network in the past month.

Social Media 69

Social Media Corporate B2B Company 69

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. The Mumbrellacast. AW 360 Great Minds.

Marketing 306

Marketing Advertising Advertising Industry 306

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

ImPRessions - Crenshaw Communications

APRIL 8, 2021

Worse, social media companies averaged a score of just 46, below all other business categories. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. It’s complex because even the definition of misinformation is divisive. This is the issue that grabs the headlines.

Reputation 305

Reputation Privacy Data Advertising 305

Stuart Bruce

JANUARY 5, 2015

Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. Why in 2015 are we still asking what is PR?

Reputation 60

Reputation Corporate Ethics Communications 60

ISEBOX

OCTOBER 19, 2016

So, if it’s all about the need for speed in the current communications landscape, why is pharma so slow to embrace social media promotions? Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. YouTube: 1 billion. And that’s just the Top 3, as of October 1, 2016.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Communications Conversations

NOVEMBER 9, 2017

We’re constantly told that social media is now a pay-for-play environment. That’s the reality of social media marketing in 2017. In the last couple weeks, I’ve noticed a few stories in my feeds talking about an earned and organic social media comeback. Basically, advertising 101.

Social Media 83

Social Media Media LinkedIn Instagram 83

Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. Definitely one to watch as video continues to be a key content type… Facebook moves towards video.

Instagram 118

Instagram Twitter Video Facebook 118

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. And while that is certainly part of the process, it’s not nearly the whole picture. That falls under the department of sales.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Social media advertising –potentially the biggest need of them all right now. ” What comes up?

Media Training 68

Media Training Training Social Media Media 68

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

Mindful Marketing

AUGUST 24, 2018

It’s reasonable to think that such a mass problem requires a mass media solution, but is advertising the answer to decreasing domestic violence? Among other media, the ads appeared on Instagram and billboards. In terms of shock, even if it works, should advertisers use it to combat domestic violence?

Advertising 50

Advertising Advertising Ethics Nonprofit 50

Cision

AUGUST 1, 2016

With Facebook, Instagram and Twitter adjusting their algorithms to give higher priority to personal content, the only way to consistently deliver messaging to social fans and followers is with paid advertising. Social media is among the least effective ways to regularly communicate with someone. Where do we go from here?

Social Media 84

Social Media Media Customer Service Measurement 84

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Maxim Behar

SEPTEMBER 4, 2023

Behar, are the harshest opinions being handed out today not in the courts but on social media? Naturally, social media cannot pass opinions. A huge number of people are parading on social media. In the end social media is not to blame for whether someone did something. Remember - knowledgeable!

Social Media 52

Social Media Media Writing Web 52

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. Neal: Definitely.

How To 159

How To Facebook Social Media Advertising 159

PRSay

MAY 9, 2023

And then, there’s earned media value (EMV) — a metric that is both coveted and enigmatic. Definitions of EMV vary but, broadly, it means the value of earned publicity in unpaid third-party channels such as traditional media, social media and blogs. What is EMV anyway? EMV is a mysterious metric. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Sword and the Script

JULY 9, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. eyeballs and by extension advertising), you improve your chances of coverage. 67% of journalists use social media to source information Too many B2B organizations do a lousy job with social media.

Survey 147

Survey Journalism Report Pitching 147

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. The Mumbrellacast. AW 360 Great Minds.

Marketing 204

Marketing Advertising Advertising Industry 204