Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value.

Google 157

Google Course Survey YouTube 157

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? There is no one way to write a PR brief, but here are 9 elements that fit most situations. Share your advertising, promotion and social media campaigns. Are you considering on-going PR support or does your project have a definite beginning and end? Think again.

Writing 100

Writing How To Measurement Advertising 100

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Learn what not to write. One in every 100” – so there’s definitely a lot left to learn. We love the Grammarly Blog because of the depth and breadth of writing insights it holds. To increase PR, marketing, and advertising industry knowledge. Bad Pitch Blog. The Grammarly Blog.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

JULY 9, 2024

eyeballs and by extension advertising), you improve your chances of coverage. You can write, publish and pitch a press release without paying for distribution – and the markup costs for multimedia. So, put the effort in to write a good pitch. Every now and then a PR pro will write a contrarian post saying, “Pick up the phone.”

Survey 183

Survey Journalism Report Pitching 183

Flack's Revenge

JANUARY 10, 2019

Neal: Definitely. Frank: This question implies that we are writing the epitaph on social media platforms and I don’t think that’s true. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

How To 159

How To Facebook Social Media Advertising 159

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Shift Communications

DECEMBER 1, 2014

First, let’s begin with definitions. No reporter or influencer wants to write about or talk about something that’s uninspiring. Advertising Culture Marketing Public Relations Strategy' Once you have that understanding, everything about your marketing and communications will improve dramatically.

Strategy 157

Strategy Airlines Exercises Corporate 157

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement.

Advertising 147

Advertising Advertising Pitching B2B 147

Ishmael's Corner

APRIL 14, 2015

It occurred to me that I could write a grab bag post every single day. Will Advertising Disappear? This response on revenue generation particularly caught my attention: “The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.

Advertising 60

Advertising Advertising Storytelling Journalism 60

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand.

How To 176

How To Media Guidelines Pitching 176

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. Be smart about it.

Study 162

Study Media Relations Media B2B 162

Mindful Marketing

FEBRUARY 26, 2023

With marketing and PR firms increasingly turning to AI to create images and write content, I shouldn’t have been surprised when a friend who reads my writing made a request of ChatGPT that hit close to home: He asked the bot to write a Mindful Marketing article. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

Prohibition

JULY 7, 2022

Definitely one to watch as video continues to be a key content type… Facebook moves towards video. Twitter notes are currently in the testing phase with a small group of writers, through a ‘Twitter write’ composer tool. New rules for ‘TikTok made me buy it’ come into play.

Instagram 118

Instagram Twitter Video Facebook 118

Buzzstream

JANUARY 15, 2025

This, to me, is the definition of viral. So Launch Potato is a company that really just connects advertisers to people. We’re just trying to connect advertisers to customers, however we can. And so it was definitely in the zeitgeist. Does it get passed off to writers who are going to analyze and write it?

Viral 62

Viral Digital PR Pitching Data 62

Communications Conversations

NOVEMBER 16, 2022

I definitely have more thoughts on the skills the social media pro of 2022 should have. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Social media managers will need to be able to write on the fly with accuracy and the ability to distill down complex ideas. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

PRSay

JANUARY 14, 2020

Second, that combination of advertising and public relations was a seminal moment. Problem definition is the essential step that must precede strategy formulation, and he stressed research as the first step in order to avoid exquisite and ineffective answers.

Leadership 158

Leadership Automotive Employee Corporate 158

Polaris

JANUARY 2, 2015

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. It’s definitely a useful exercise to discover what’s working (and what isn’t). Everyone is doing it. Jay Baer , Copyblogger , Moz and HubSpot , to name a few.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

ReimaginePR

JULY 11, 2016

Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. So if you’re only focusing your attention on writing blog posts, you’ll be missing out on these other traffic-driving avenues of content. Social media posts. Click Here.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Buzzstream

DECEMBER 4, 2024

Having that unfiltered advice or feedback, I guess from a journalist, I’ve definitely gotten that before, not from a journalist. So I am in this really tricky spot where I have to find something relevant enough so that the link equity and SEO values there, but clearly my really close stuff was like too advertising. Vince: Yeah.

Digital PR 71

Digital PR SEO Agency Pitching 71

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Here’s a sample of results from our findings: This forms conclusive evidence that the top performing articles on these sample sites center around marketing , careers and advertising. The Solution.

Data 92

Data SEO Guidelines Advertising 92

Marketwired

DECEMBER 8, 2015

Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Don’t tweet publically at a reporter asking them if they have seen your news or if they are interested in writing a story – it’s a public platform and reporters follow reporters.

Pitching 100

Pitching Report Media Writing 100

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The Definitive Book of Body Language. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Resources 136

Resources Communications Education Guidelines 136

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals. We need to make advertising more like needs-addressing. Wait, Instagram.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. To be sure, America definitely has a problem trusting the media. Write with journalistic ideals. click image for higher resolution).

Government 152

Government Survey Ethics Media 152

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 150

Software Case Study Advertising Advertising 150

PR Fuel

OCTOBER 26, 2021

In short, the answer is a definitive “yes.” Writing a press release and distributing it through appropriate channels will gain you valuable exposure. By writing a press release and submitting it to the right places, you can build such a reputation. That’s where a press release comes into the equation.

Writing 104

Writing Small Business Consumer Reputation 104

ReimaginePR

SEPTEMBER 26, 2016

I understand that writing is a chore and doesn’t come easy for some of us, but you can’t have a content marketing strategy without content. Create the definitive resource, the ultimate guide, even the beginner’s guide. Long-term keywords are definitely important, but not the only important factor. Offer Long-form Content.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Remote PR Jobs

SEPTEMBER 25, 2023

After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage. Make your message a positive one and ensure that comes through in your writing.

Publicity 100

Publicity Marketing Pitching Google 100

PR Fuel

MARCH 8, 2021

And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. To write the perfect press release you need to understand what elements to include and the best pest practices to follow. Every organization has a different way of writing press releases.

Writing 52

Writing Software SEO Advertising 52

PR Fuel

FEBRUARY 25, 2022

Writing a great press release can be complicated though, and most media professionals start out by using press release samples. Keep reading to learn more about how to write a good press release and how much it can do for your company! But writing a press release that directly addressed existing issues sped up the process.

Product Launch 105

Product Launch Travel Interviews Writing 105

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Waxing UnLyrical

APRIL 6, 2011

by a recent PR Daily post, “ Advertising vs. PR: How to measure the value of editorial coverage (thank you, Heather Whaling , for pointing me to it). And if you don’t know it yet, I think AVE, which essentially tries to assign a dollar figure to the “value of publicity&# in advertising terms, is bunkum. Definitely piffle.

Measurement 85

Measurement Writing Advertising Advertising 85

Waxing UnLyrical

JUNE 13, 2012

Not super resonant of the women I know, definitely not intellectually stimulating. But a quick hit conflicts with lots of eyeballs lingering over advertiser impressions and clicking through to their product offers. Does good writing matter ? But these interests don’t define me, and I wasn’t seeing myself out there in the media.

Blogging 101

Blogging Fashion Writing Community 101

Waxing UnLyrical

SEPTEMBER 13, 2013

An editor at Forbes would definitely ignore my phone call, but he would be more inclined to interact with me via Twitter. When contributing content, don’t let your network fall into the trap of becoming a self-promoting circle of advertisement. Always remember to write for the reader and keep the reader’s needs above your own.

Strategy 108

Strategy Twitter Pitching Community 108

Buzzstream

DECEMBER 30, 2024

Thats definitely how weve been able to, to cut through the noise because obviously, journalists will just get the same tips, just written slightly differently. Give the journalist everything they need to write a compelling story. So, I need to focus my email on giving the journalists everything they need to write a story.

Pitching 62

Pitching Trends Google Data 62