ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Anything less than a clear and easy demo in a well-produced video could be a deal breaker for buyers deep into their journey. WebpageFX predicts that by next year, 90% of online content will be video.

Video 149

Video Case Study Agriculture B2B 149

NewsWhip

FEBRUARY 1, 2023

Just last year, advertisers paid an average of 6.5 Top publishers of this advertisement included The Daily Wire , Rumble , Western Journal , and Conservative Brief. Overall, it’s anyone’s game when it comes to finding advertising success during the Super Bowl. million U.S. But just how impactful are these ads?

Television 147

Television Advertising Advertising Journalism 147

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Here are a few visual advertising techniques to help get you started: Advertising Color Schemes: Different colors evoke particular emotions out of people. Associative Advertising: Analyze your audience and find ways to associate your organization and them on a personal level. SCHEDULE A DEMO.

Branding 100

Branding Brand Advertising Advertising 100

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Media 113

Media Radio Television Sports 113

Critical Mention

NOVEMBER 20, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Jessica Pickering.

Tourism 157

Tourism YouTube Radio Social Media 157

Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. I have long held a fascination for Newswhip. This idea makes sense.

Data 159

Data Media Software Viral 159

Sword and the Script

JULY 20, 2021

Whether it’s driving them to a pricing page to having them request a demo, it should be clear where to go next. Paid advertising. There are many digital advertising options available that meet your budget and your goals; however, it requires some experimenting. Conversion points.

B2B 190

B2B Company Marketing SEO 190

Contently - Strategy

FEBRUARY 9, 2021

The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. Invite customers and prospects to subscribe to your newsletter as part of the thank you email whenever they download a piece of gated content, sign up for an event, or request a demo.

How To 145

How To Content Marketing Banking Advertising 145

Critical Mention

MAY 31, 2019

Advertise on social media. Advertising on social media is a tried-and-true strategy to increase your website traffic. SCHEDULE A DEMO. Reaching out to credible 3rd-party publications in your niche is a powerful technique to gain earned media and generate brand awareness.

SEO 102

SEO Film Advertising Advertising 102

Critical Mention

OCTOBER 7, 2020

That’s part of the reason that advertising spend on online video is up 114% since 2014. . Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jessica Pickering.

Trends 105

Trends YouTube Tourism Video 105

Cision

FEBRUARY 8, 2016

When you invest in a prestige advertisement (any large spend marketing effort), you need to understand your competitors’ positioning. The catch was, legally, Key and Peele couldn’t advertise their livestream as “Super Bowl commentary” or anything that had to do with “football” for that matter. Image via Pixabay: 1.

Branding 120

Branding Brand Viral Twitter 120

Critical Mention

AUGUST 20, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla Osorio.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. SCHEDULE A DEMO. Priscilla Osorio. Senior Marketing Manager, Critical Mention.

Branding 126

Branding Brand Storytelling Analytics 126

Critical Mention

JANUARY 9, 2019

Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. Native advertising is undetectable, allowing businesses to reach a wider audience.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

OCTOBER 14, 2016

I need to deliver compelling stories that get clicks, views, butts in seats (at conferences) and advertisers. To experience the Cision Media Database first hand, request a demo here. . If it comes from the top, it carries more weight and we’ll stop and do that story. Do you have any advice for PR professionals?

Pitching 120

Pitching Telecommunications Trends Technology 120

ImPRessions - Crenshaw Communications

MARCH 1, 2017

If you’re thinking the medium is best suited to advertising, think again. Put a twist on the traditional product demo with a series of how-to snaps. Although most people associate Snapchat product demos with makeup, there are many other products that work well on the platform. Take product how-tos to the next level.

Video 120

Video B2B B2C Survey 120

Critical Mention

FEBRUARY 22, 2019

In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. SCHEDULE A DEMO. AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.”

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 149

Software Case Study Advertising Advertising 149

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Radio 80

Radio Media Newspapers Sports 80

Critical Mention

JANUARY 24, 2020

Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 77

Radio Media Television Social Media 77

Critical Mention

OCTOBER 29, 2019

For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. SCHEDULE A DEMO. Priscilla Osorio. Priscilla is the marketing coordinator for Critical Mention.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

SEPTEMBER 5, 2019

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . SCHEDULE A DEMO. Priscilla Osorio.

Social Media 75

Social Media Media Analysis Radio 75

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Take a peek into how you can transform your business by testing out our free, custom demo. SCHEDULE A DEMO.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Analytics Privacy 84

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. SCHEDULE A DEMO. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 76

Media Advertising Advertising Measurement 76

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. The call to action in the first two blog posts directed readers to request a demo of the product. But what about thought leadership content like blog posts and white papers?

Product Launch 85

Product Launch How To Leadership Analytics 85

Agility PR Solutions

MAY 12, 2019

Consumers watch video on different screens throughout the day—and they do so with multiple motivations—which impacts their receptiveness to advertising. Delving into how consumers watch digital video—beyond dayparts, demos and/or […].

Video 60

Video Strategy Advertising Advertising 60

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. I recently received an updated demo of the Notified platform and can report I believe the original product briefing still has value. Anyone that fills up their tank is a captive audience. So, what’s new?

Software 153

Software Analytics Technology Video 153

Critical Mention

MAY 21, 2020

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Priscilla Osorio.

Sports 111

Sports Social Media Media Groups 111

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

Critical Mention

NOVEMBER 13, 2019

According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Use this season to reinvent your PR strategy.

Publicity 74

Publicity Employee Analysis Radio 74

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. SCHEDULE A DEMO. Priscilla Osorio. Priscilla is the marketing coordinator for Critical Mention.

Agency 79

Agency Marketing Media Radio 79

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. Check out Skype’s English-German translation in action in this live demo: A few more storytelling tips…. “We are bombarded with information. By the time you get to the office, you’ve been bombarded thousands of times. Our attention is constantly under attack.

Storytelling 120

Storytelling Skype Energy Software 120

Cision

FEBRUARY 5, 2016

What are hits and misses you’ve experienced with PR and advertising professionals? To experience the Cision Media Database first hand, request a demo here. . Fitness Magazine found our Strawberry Banana Oatmeal Breakfast Smoothie recipe from foodgawker. You’re a self-described PR-friendly blogger.

Pitching 120

Pitching Instagram Viral Facebook 120

Critical Mention

DECEMBER 2, 2018

Offering promotions, discounts, educational workshops, speakers and free demos of your product or service at your event puts your company in the spotlight. Taking advantage of Instagram’s advertising options also generates engagement with your audience. SCHEDULE A DEMO. Event marketing. But don’t forget to promote your event!

Small Business 72

Small Business Strategy Marketing Instagram 72

PRSay

NOVEMBER 10, 2016

Recent patents granted for contextual advertising and social media tag recognition are good evidence of the deep thinking that goes on here, every day, about improving the strategic value and unique insights to be gained through use of our comprehensive broadcast media database and index. Earned media impression measurement and analysis.

Television 79

Television Sports Web Advertising 79