Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. I have long held a fascination for Newswhip. This idea makes sense.

Data 159

Data Media Software Viral 159

Critical Mention

JANUARY 9, 2019

To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. Estimated audience is another effective way to measure the reach of an earned media event. SCHEDULE A DEMO. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. A great way to start is to brainstorm ways to measure up to your competition. SCHEDULE A DEMO. Access to Analytics.

Strategy 75

Strategy Media Analytics Radio 75

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 150

Software Case Study Advertising Advertising 150

Contently - Strategy

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. In contrast, paid traffic refers to traffic that comes from paid advertising, such as Google Ads or Facebook Ads. To learn more about Contently’s analytics, reach out to schedule a demo.

Analytics 110

Analytics Content Marketing SEO Data 110

Critical Mention

MAY 21, 2020

Season updates, team safety measures and athlete health coverage are already being shared through online news sites. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Sports 111

Sports Social Media Media Groups 111

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

PRSay

NOVEMBER 10, 2016

Recent patents granted for contextual advertising and social media tag recognition are good evidence of the deep thinking that goes on here, every day, about improving the strategic value and unique insights to be gained through use of our comprehensive broadcast media database and index. Earned media impression measurement and analysis.

Television 79

Television Sports Web Advertising 79

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. A PR team should distinguish which content suits a specific audience, such as video presentations for investors, product demos for journalists, and explainer videos for general audiences. #4.

Video 110

Video Marketing SEO Social Media 110

PR 20/20

OCTOBER 11, 2018

So taking demos and trials of tools is a must. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. PulsePoint is a global programmatic technology company redefining digital advertising.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. Sentiment analysis.

Case Study 121

Case Study Software Web Data 121

PR 20/20

JULY 6, 2020

Invest in your business' growth and your career by learning how to: build an effective social media strategy, set up social listening and moderation, create social content, extend your reach, excel in digital advertising, measure ROI, and more. We all dabble, but don’t have trained developers on our team.

Training 72

Training How To Course Software 72

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. The metrics associated with awareness tend to be easy to measure as you build up momentum. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

Case Study 110

Case Study Marketing Study Content Marketing 110

Sword and the Script

OCTOBER 31, 2017

Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Tips for inviting raised hands: Advertising on your own platform. Engine 4: Measure, iterate, and improve over time. Use it here.

Engineering 68

Engineering Content Marketing Marketing Analytics 68

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Do we really want that? Cheesier [.]

Blogging 80

Blogging Twitter Facebook Measurement 80

Sword and the Script

AUGUST 13, 2019

Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). Cision announces the acquisition of Prime Research , a PR measurement platform that uses a combination of consulting and technology. 4) October 22, 2014: Gorkana. Terms are not disclosed. Sources: Crunchbase , PR Newswire , O’Dwyer ).

Technology 14

Technology Company Software Marketing 14

Sword and the Script

AUGUST 6, 2019

Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. It’s been a few years, but I’ve seen a demo of the broadcast monitoring, and have a chance to do some hands-on testing of the product. How does that work?

Marketing 70

Marketing Pitching Corporate Technology 70

Sword and the Script

JULY 2, 2019

For example, when demoing a product (not Meltwater) for a review (I’ll publish here in the future), a chat bot popped up. According to the firm’s latest State of Creative Hiring data, 75 percent of advertising and marketing hiring decision makers anticipate expanding their teams in the second half of 2019, up from 60 percent six months ago.

Trends 60

Trends Media Report Technology 60

Contently - Strategy

SEPTEMBER 27, 2023

Pepsi’s Bus Stop Experience Pepsi shattered conventional advertising by staging an AR experience at a London bus stop. Experiment with Formats: Next-gen channels offer a diverse range of content formats, from interactive VR experiences to immersive 3D product demos.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. You can’t improve what you don’t measure. Get to know the software via a demo and trial.

How To 60

How To Software System Employee 60

Buzzstream

JANUARY 7, 2025

This creates some problems in figuring out the ROI of digital PR efforts, because in both cases, the value returned isn’t typically immediate (or immediately measurable). That’s something worth measuring. With this in mind, we could see an outcome where coverage is paid for, where we veer into paid-for advertising.

Digital PR 62

Digital PR Report SEO Data 62

OnePitch

MAY 12, 2022

Important tip: if you’re a blatant advertisement for your company, you’ll never be invited back. What’s your best tip for measuring PR for broadcast coverage? Having a demo tape to show how compelling a speaker you are will put you above the rest when they are choosing to book for an upcoming segment.

Strategy 52

Strategy Interviews Pitching Energy 52

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Here, we unveil the best tools designed to track, analyze, and optimize every facet of your digital PR initiatives for measurable success.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

OCTOBER 26, 2016

In addition to finding and establishing relationships with the right influencers, Sullivan also emphasized the importance of metrics and tying measurable objectives to these relationships in order to ensure you’re getting a clear ROI out of your influencer campaigns. ” – @shonali #PRSAICON. ” – @hksully #PRSAICON.

Conference 120

Conference International Internal Data 120

Contently - Strategy

OCTOBER 11, 2023

While these tools are capable of delivering on many of those promises, it’s important to remember they need to be subjected to the same rigorous quality control measures that content managers have used since the very beginning. After all, bland, uninformative AI content won’t help your marketing strategy.

Writing 52

Writing Content Marketing Tools Data 52

Sword and the Script

JANUARY 7, 2025

Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis The chief financial officer (CFO) is the single biggest skeptic marketing and communications leaders face when it comes to results. A lack of marketing measurement expertise? Effort is the entre to that conversation.

Measurement 173

Measurement Marketing B2B Survey 173

5W PR

NOVEMBER 8, 2024

Effective SaaS marketing requires a comprehensive approach that combines content marketing, SEO, PPC advertising, email marketing, social media marketing, product demos, customer success, and data-driven analysis. Pay-Per-Click (PPC) Advertising PPC advertising allows businesses to reach their target audience quickly and effectively.

Case Study 78

Case Study Marketing eBook SEO 78

Prowly

DECEMBER 2, 2024

Request a free demo today and experience the difference firsthand. By tracking broadcast media coverage, you can measure the impact of your campaigns, manage your brand’s reputation , and respond swiftly to publicity. Schedule a demo with our team and see how Prowly can help you monitor your brand's mentions across all channels.

Radio 104

Radio Software Tools Analysis 104

Sword and the Script

DECEMBER 24, 2024

Forrester says B2B spends 8% of revenue on marketing; the median B2B sales cycle has “ballooned” from 120 to 408 days; 64% of B2B marketing say their biz doesnt trust measurement If you are not aware I also produce a monthly newsletter that is distinctly separate from the blog. Digital advertising to reach ~$44B in 2025 5.

B2B 95

B2B Marketing Study Survey 95

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. Marketing be nimble.

Marketing 198

Marketing Employee Content Marketing Media Training 198