Buzzstream

JANUARY 7, 2025

With interest in digital PR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025.

Digital PR 62

Digital PR Report SEO Data 62

Prowly

FEBRUARY 18, 2025

A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. TRY PROWLY FOR 7 DAYS FREE #7 Monitor and respond in real time The best digital PR campaigns follow trends and ensure the brand is in sync with its target audience.

Examples 104

Examples How To Product Launch Print 104

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Think of it as adding something new to a trending story.

Pitching 62

Pitching Trends Google Data 62

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day.

Reddit 183

Reddit Software B2B Technology 183

Buzzstream

OCTOBER 23, 2024

Digital PR and PR, in general, are huge parts of this because they can help build brands with significant coverage and exposure. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. When I was at Siege Media, we did link-building and digital PR assets with some of those brands.

SEO 62

SEO Study Branding Brand 62

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Its purpose is not to advertise a product even though that would be a great byproduct.

Engineering 128

Engineering Writing Social Media Report 128

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. Make money.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

You do not have to become a viral sensation to be successful! Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). Unfortunately, it has not successfully hit the market yet and credible journalists do not report on potential. Make money.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 83

Social Media Pitching Media LinkedIn 83

Buzzstream

MAY 2, 2024

What should digital PRs know about internal linking? Yeah I do think digital PR is is a great link building strategy. Our methodology was always let’s create one of these pieces of content for digital PR. And then within that page, we’re accumulating backlinks.

Internal 118

Internal International Insurance Insurance 118

Prohibition

MARCH 15, 2023

The campaign went viral on social media with images of various billboards dotted around the country featuring the ‘celebrity endorsements’. Surreal thought outside the cereal box to find regular people in the UK with famous names, and allowed them to enjoy a bowl of their cereal. Ronaldo was keen, Serena not so much.

Video 62

Video Case Study Sports Creativity 62

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 60

Social Media Pitching Media LinkedIn 60

Waxing UnLyrical

APRIL 13, 2016

Contests and giveaways hosted by influencers go viral almost immediately and this enhances the visibility of your brand manifold. Kia used IBM Watson’s Personality Insights API and identified relevant social influencers for its #AddPizzazz campaign , to rev up the excitement factor for an upcoming advertisement featuring Christopher Walken.

Marketing 40

Marketing Viral Fashion Product Launch 40

Prowly

FEBRUARY 26, 2025

What is digital PR and does it need a rethink? However, now digital PR efforts are strong on mixing an SEO strategy focused on link building with actions that yield influence and online visibility. an effective digital PR strategy recognizes that the questions should be, "Did we change the conversation?"

Digital PR 104

Digital PR Case Study SEO Measurement 104

Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

ZudePR

MAY 17, 2016

Advertising legend David Ogilvy agreed: On the average, five times as many people read the headline as read the body copy. appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. Did you know that 80 per cent of people read a headline while only 20 per cent will read the rest? In this online world.

How To 60

How To Tools Writing Viral 60