Remove Advertising Remove Download Remove Infographics
article thumbnail

Social Media Strategies for Alcohol Brands: Staying Compliant and Creative

5W PR

Alcohol advertising is subject to strict guidelines and restrictions that vary by country and platform. Be accurate and transparent in all claims to ensure truthful and non-misleading advertising. Consider using videos, infographics, quizzes, and live streams to cater to diverse preferences.

article thumbnail

Symphony of Gates and a Healthy Debate Over Gated Content

Sword and the Script

The same study points out there’s some content – infographics for example – is rarely gated. Guess what groups do not download gated content? The question is what is the value of a view or a download versus someone who has actually filled out the form,” asked Volpe ? Bloggers and influencers. Marketing PR Social Media gate'

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. WebpageFX predicts that by next year, 90% of online content will be video. Make case studies more visual.

Video 149
article thumbnail

4 Examples of Fair Use Debates in the Digital World

Cision

But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . While comedians must rely on others’ materials for parody and sketches, the amount they take to work with can cause a scene just as easily as someone reusing statistics from one infographic for another. .

Examples 120
article thumbnail

Measuring PR success in terms of quantity and quality

Presspage

What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons.

article thumbnail

How to Build a Winning Demand Generation Strategy

Cision

Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Single words like “Download” or “Register” work well, but in general try avoid CTAs that are longer than five words. Turn a tip sheet into an infographic by visualizing data found within it. Test paid ad channels. How will it help them?

Strategy 120
article thumbnail

Secrets of getting your company featured on a podcast: behind the scenes in podcast nation

MaccaPR

But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5 Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. And for God’s Sake, Podcasts are Not Advertising.

Company 113