5W PR

FEBRUARY 15, 2025

PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results. A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising.

Brand 78

Brand Branding Storytelling Exercises 78

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

The Proactive Report

APRIL 13, 2018

Measuring awareness. Measuring interest. In this part of the journey, you’re looking for return visits, downloads, time on site, video views and traffic to goal pages set up specifically for building interest. Measuring conversion. Measuring advocacy. Analytics comes into play once the content is out there.

Measurement 138

Measurement Analytics Google Social Media 138

Cision

AUGUST 29, 2015

Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Downloads & Listeners.

Measurement 120

Measurement Airlines Advertising Advertising 120

5W PR

DECEMBER 31, 2024

Alcohol advertising is subject to strict guidelines and restrictions that vary by country and platform. Be accurate and transparent in all claims to ensure truthful and non-misleading advertising. Lastly, it’s conversions such as website traffic, sales, and app downloads.

Creativity 78

Creativity Social Media Strategy Brand 78

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 97

Measurement Communications Survey B2B 97

Deirdre Breakenridge

MAY 24, 2016

Whenever I share information about Women Worldwide , the outcome varies from friends and colleagues sharing show ideas / topics, getting introduced to amazing guests, capturing the attention of sponsors and advertisers and growing my community with more listeners. Tip #4: Measure success with numbers.

Energy 190

Energy Mobile Community Measurement 190

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. PR is a broad discipline.

Measurement 87

Measurement Survey Web Software 87

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Number of pageviews for publication on own website.

Measurement 97

Measurement Comparison Advertising Advertising 97

Business Wire

MARCH 6, 2017

Create extensions for blog posts, social updates, advertising and other marketing collateral to keep your program’s activities separated. Are your news release readers downloading your promoted content? When should you use a URL builder? Don’t limit your data gathering to just your news releases. Where is your audience?

Measurement 161

Measurement How To Analytics Data 161

Stephen Waddington

FEBRUARY 4, 2019

Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and data imperfect. Unique downloads provide a measure of how many people downloaded a podcast but it’s not that useful if you want to know how many people have opened and actually listened to your podcast.

Measurement 90

Measurement Analytics Comparison Advertising 90

Onclusive

AUGUST 30, 2017

Improved awareness and enhanced reputation are intangible goals, and their measurement is even more difficult to grasp, especially in the ever-changing digital world in which we live. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.

Tools 170

Tools eBook System Trends 170

Stephen Waddington

JUNE 28, 2017

Advertising Equivalent Value (AVE) has mutated into a new form of measurement for the digital and social age called Earned Media Value (EMV). AVE metrics are determined by calculating the equivalent advertising cost for earned content. Defining a measurement framework for a campaign is hard. It’s nonsense.

Measurement 0

Measurement Advertising Advertising Viral 0

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 3) Earned media improves advertising effectiveness.

Study 162

Study Media Relations Media B2B 162

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

Reputation 94

Reputation Measurement Brand Branding 94

Landis PR

MARCH 17, 2025

But with all the different ways to measure how do you pick the best one? Cutting and pasting impressions or advertising equivalency and shooting off an email isnt the same as a short intro of, Good news, Susie Client! Can you create a downloadable e-book? Here are a few ways to tailor ROI reports to specific clients.

Analytics 59

Analytics Measurement Data Software 59

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” They created a Women’s Guide to Retirement Planning booklet – available for download. And they paid $500 a month for strategy and measurement.

Small Business 213

Small Business Fashion Groups Local 213

Cision

NOVEMBER 11, 2016

In the near future, I do see an increase in measurement, metrics, and quantifying value. In the age of data insights nothing will escape the reach of precise measurement tools. .) — will evolve, but the underlying ideas will be the same. If I was going to sing karaoke, I would sing… anything Stevie Nicks. Become a Headline Hero.

Communications 253

Communications Data Local Survey 253

Cision

MARCH 2, 2016

For example, if you have an Instagram campaign where you encourage people to submit a photo of themselves using your product, you might measure success by looking at how many people entered your contest. If your campaign centers around attracting more email subscribers by offering a fantastic download, new subscribers is the number to follow.

Analytics 120

Analytics Marketing How To Measurement 120

The Resolution Blog

MAY 17, 2017

With better measurement. And ROI measurements of success are exactly how digital agencies are reporting. Measure beyond ‘awareness’ I’m fully aware that many PR briefs simply require you to ‘raise awareness’ but there will always be a reason behind this request. How can PR agencies compete? Instead look into real numbers.

How To 120

How To Measurement Financial Report 120

Shift Communications

MAY 16, 2017

Outlining quarterly campaigns that may have include experiential events, new ways to reach influencers or a unique advertising strategy to drive downloads ensures your clients know you’re thinking of creative ways to get the job done. Include aggressive measurement : No PR plan is complete without metrics.

Creativity 141

Creativity Measurement Pitching International 141

Beyond PR

JUNE 28, 2016

If the agency’s role is evolving, though, so must the approach to PR measurement. In public relations, Advertising Value Equivalency (AVE) or “ad value” refers to the cost of buying the space taken up by a piece of media coverage, had that coverage been an advertisement. It’s time to look beyond ad value.

Measurement 73

Measurement Advertising Advertising Agency 73

Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Click-throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays.

Measurement 72

Measurement Media B2C B2B 72

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). The Ability to Measure Sets Paid and Editorial Apart On paper, the glaring difference between paid and editorial PR is that one is paid, which means that placement is guaranteed.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Sword and the Script

JANUARY 21, 2025

While there are free apps for this, I purchased this one because I like the way it allows me to customize podcast downloads. Most of the social media platforms have courses you can take on their advertising products. Pocket Casts is my podcast app of choice. From time to time, some of the SEO vendors open up courses for free.

Google 157

Google Course Survey YouTube 157

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 77

B2B Measurement Blogging Community 77

Cision

DECEMBER 12, 2016

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. Brands are not married to the idea of TV advertising, print media, billboards, etc. They go where they can obviously measure success. And that leads me to measurement.

Social Media 120

Social Media Media Measurement Advertising 120

Marketwired

APRIL 12, 2016

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”. But to Attract Advertisers, Promotion is Key.

Advertising 100

Advertising Advertising Television Radio 100

Cision

APRIL 18, 2017

Then, download the Moz toolbar (if you don’t already have it) and turn it on. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Step 5: Distribute Your Content with Paid Advertising. Your work isn’t done yet.

Exercises 198

Exercises Google Writing Blogging 198

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value . Audience Insights – Demographics (B2C) and Firmographics (B2B). Turning Point.

Measurement 75

Measurement How To B2C Infographics 75

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 165

Survey Measurement System Education 165

Sword and the Script

MARCH 24, 2015

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. The paper criticizes four other typical measures: unique visitors, Facebook likes, social media share sand conversion rates. Surrogate and Social Media Metrics.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Cision

OCTOBER 14, 2016

“The more your teams can measure, the more you can see where to invest,” writes Laurie Smith in Aligning Strategic Communications with Business Goals. But start out with one change so you can measure the impact that tweak had. Or maybe email marketing is still strong and steady, while your online ads are stumbling.

Marketing 120

Marketing How To Measurement Analytics 120

The Resolution Blog

MARCH 22, 2019

In the past, calculating the AVE of a piece was the go-to method for measuring how much placements were worth compared to paid-for advertising activities. Say, for example, your coverage achieved 50 brochure downloads. Find out how many downloads typically lead to a sale.

Measurement 120

Measurement Google Examples Data 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149