ImPRessions - Crenshaw Communications

APRIL 30, 2020

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. . Here’s a roundup of some top advertising and marketing podcasts. Adweek Yeah, That’s Probably an Ad. AW 360 Great Minds.

Marketing 306

Marketing Advertising Advertising Industry 306

Agility PR Solutions

JANUARY 21, 2025

Today’s successful crypto marketing strategies prioritize education, compliance, and authentic community building. Gone are the days of meme-driven hype cycles and FOMO-based promotions.

Industry 96

Industry Marketing Education Advertising 96

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. What does this mean for digital advertising?

Leadership 353

Leadership Insurance Insurance B2B 353

Buzzstream

MARCH 12, 2020

We decided we wanted to pit a few advertising/marketing approaches against each other. While 7 in 10 people would rather watch a 30-second advertisement than give away their email address, 88% would do the same if asked to provide their phone number. . Would You Rather? How much more valuable is an email versus a phone number?

Advertising 131

Advertising Advertising Marketing Privacy 131

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. For a regional credit union, we built upon an existing educational campaign to promote financial literacy for member companies and their employees through seminars and collateral materials. It’s not even cheap.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

JUNE 23, 2020

One of our best and most widely read executive bylines started with a reference to the executive’s young daughter and her reaction to a digital advertising video slogan. The writer quickly moved on to make a point about good and bad digital advertising, and you didn’t need to be a parent to understand his point.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Deirdre Breakenridge

SEPTEMBER 14, 2017

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics. Dr. Marlene Neill (@ neillPR) is an assistant professor of advertising and public relations at Baylor University.

Ethics 263

Ethics Twitter Education Resources 263

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Given the rapid changes in the marketing […].

Trends 201

Trends Marketing Brand Branding 201

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

PRSay

OCTOBER 3, 2023

The latest in PRSA’s “ Diverse Dialogues ” series explored how communicators and PR educators should proceed in the wake of the U.S. APR, director of the Stan Richards School of Advertising & Public Relations at the University of Texas, said, “Why aren’t there more people of color in public relations?

Education 103

Education System Financial Conference 103

Deirdre Breakenridge

MAY 8, 2018

These opportunities align with three main areas of the organization’s mission statement: enhancing education, broadening network and launching careers. Enhancing Education. There are also a variety of scholarships available to members, which support academic achievement, pursuit of education, and leadership accomplishments.

Education 232

Education Conference Meeting Social Media 232

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. Earned media has never been more important to global business, government, education and all other walks of industry. It’s an exciting time.

Communications 0

Communications Publicity Media Measurement 0

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. But a good PR program will support a brand marketing campaign in a variety of ways, like educating prospective customers and boosting a brand message.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. PR-generated content offers a depth that helps educate customers about a complex product or a new category. A solid marketing strategy can help drive quick awareness for a new product or service. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

Deirdre Breakenridge

AUGUST 7, 2014

No other generation has had to deal with the media and advertising interweaving themselves into practically every aspect of our lives. He has a strong passion for education, whether it is learning or teaching, and sees education as the key to success. No other generation has ever had access to so much information so easily.

Blogging 269

Blogging Ethics Education Technology 269

5W PR

OCTOBER 22, 2024

Content marketing is all about creating high-quality content, such as blog posts, videos, and social media updates, to educate and engage the audience. Social media marketing entails using platforms like Instagram, Facebook, and TikTok to connect with the audience, share behind-the-scenes content, and run targeted advertising campaigns.

Travel 78

Travel Marketing Engineering Advertising 78

5W PR

OCTOBER 15, 2024

Engage with the audience on platforms like Instagram, Facebook, and TikTok through targeted advertising, contests, and influencer partnerships. Create valuable content, such as blog posts, videos, and infographics, to educate and inform the target audience.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. Educate, don’t sell. One of the keys to winning solo speaking sessions at tech conferences is to pitch a talk that is free of advertisements for the company or its solution.

How To 232

How To Conference B2B Advertising 232

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. The Federal Trade Commission works to promote competition, and protect and educate consumers. So are terms like “advertisement,” “ad,” and “sponsored.”.

Advertising 87

Advertising Advertising Guidelines Video 87

ImPRessions - Crenshaw Communications

APRIL 30, 2020

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. Here’s a roundup of some top advertising and marketing podcasts. Adweek Yeah, That’s Probably an Ad. AW 360 Great Minds.

Marketing 204

Marketing Advertising Advertising Industry 204

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

Cision

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year.

Infographics 266

Infographics Brand Branding Video 266

Bianchi Biz Blog

JANUARY 16, 2025

This creates a large pool of talent for all marketing, PR, advertising and communications companies. With unique thematic channels, such as Dished, Mapped, and Urbanized, Daily Hive delivers top-tier information to its local audience and advertisers in Vancouver, Toronto, Calgary, Montreal, Edmonton, Seattle, and Portland.

Print 100

Print Marketing Instagram Newspapers 100

Cision

DECEMBER 20, 2017

They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media. A characteristic that sets content marketing apart from direct advertising is that you don’t always need to be selling outright — that’s what makes digital content so engaging.

Industry 222

Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Our job is to educate them in advance about what media need and want. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story.

Publicity 334

Publicity How To Product Launch Agency 334

5W PR

FEBRUARY 15, 2025

A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising. PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results.

Brand 78

Brand Branding Storytelling Exercises 78

Contently - Strategy

OCTOBER 29, 2024

For instance, the fast-growing piercing retailer Studs has made piercing feel more accessible for a wider audience thanks to their low-fi organic videos of users giving an educational overview of their piercing experiences. Videos that give more “pep talk from your cool older sister” than “advertisement from a jewelry company.”

B2B 98

B2B Brand Branding Case Study 98

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. PPC – PPC stands for Pay Per Click and is an advertising principle where advertisers pay sites like Google whenever users click on their ads.

SEO 211

SEO Tools Engineering Google 211

PRSay

OCTOBER 4, 2021

Likewise, it’s important to educate organizations on the difference between earned media and advertising. It’s common to utilize third-party systems and advertising to build a company’s reputation, but a slow and steady approach is the one that can reinstate consumers’ trust. It takes time to tell a story and build credibility.

Media Relations 203

Media Relations Media Pitching Case Study 203

Deirdre Breakenridge

DECEMBER 5, 2017

She teaches courses in public relations and advertising. She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education. She also serves as the faculty adviser for the Baylor PRSSA chapter.

Internal 208

Internal International Ethics Journalism 208

The Hoyt Organization

JUNE 23, 2024

Email marketing has existed for decades and is still a crucial tool for businesses, including higher education institutions. Why Email Marketing Matters in Higher Education Unaffected By Algorithms One of the main reasons why email marketing is still relevant and important in higher education is its directness.

Education 59

Education Marketing Guidelines Resources 59

PRSay

NOVEMBER 5, 2021

The article attacked Pizza Hut’s education-supporting initiatives. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. With more sunlight shining upon such content and their advertisers, this problem will only continue to grow.

Communications 190

Communications Journalism Advertising Advertising 190

ImPRessions - Crenshaw Communications

MAY 22, 2017

Today’s buyers are more educated than ever, with vast informational resources at their fingertips. Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it. Educating prospective customers. Creating depth of message.

Brand 185

Brand Branding Marketing Wireless 185

ImPRessions - Crenshaw Communications

MAY 8, 2017

Not literally, but there’s almost no such thing as oversharing when it comes to informing and educating your PR team. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. Tell us everything.

Media 199

Media Interviews YouTube Advertising 199

The Proactive Report

NOVEMBER 3, 2022

If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Public relations isn’t just for publicity, awareness, and reputation management. Here are some things to consider when planning your next campaign. PR as a lead generation machine.

SEO 125

SEO Case Study Conference Retail 125