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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. The article attacked Pizza Hut’s education-supporting initiatives.

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Props Can Help a Message Sink In, or Sink the Message

PRSay

Taking a model Volvo from the blue bin that represented the West, he noted that people in the industrialized world were healthy, educated, rich, had small families and aspired to buy cars. A Reuters photo of Powell holding the vial appeared on the front pages of newspapers across the country and still comes up in Google searches.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

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Maxim Behar: Novinite.com is a One-of-a-kind Media Phenomenon

Maxim Behar

I was very keen to start a small daily newspaper in English for foreigners in Bulgaria, who were not all that many at the time. Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. Second, they are free, interactive and are a magnet for advertisers.

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The Complete Guide to PR Stunts

5W PR

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. ” When the business finally revealed that it was emerging as the international house of burgers, an outcry ensued from unhappy customers.

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Future of PR: 2020 edition

Stephen Waddington

The report provides an international perspective on the challenges facing the PR business. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. 89% of practitioners in the UK are still white and 80% are graduates and a third are privately educated.

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Charles told me: Listen to what King Simeon II is saying, each his word is priceless.

Maxim Behar

I met a few lords who had come to breakfast and managed to look through the latest issue of The Times, the newspaper with which every table was decorated. We continued with what is happening in Bulgaria, how important it is for business to be ethical, to set a good tone in society, to educate its employees in respect for the state.