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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

Already, Facebook parent company Meta has warned of an advertising slowdown. On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. The opportunity cost.

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Reputation Management and Digital PR

The Proactive Report

If you were to “cold call” and attempt to sell a product or service to a potential customer, there will be a fair amount of energy and time dedicated to bringing the person on the other end of the call up to an understanding of who you are, and what it is that you’re selling, and why they should be interested or even care about it.

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How To Create Interesting Digital Content For A “Boring” Industry

Cision

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. It offers investment opportunities to independent investors, and has used this strategy to compete with the big players in the energy sector. Use Visuals.

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13 Truths About PR ? How Many Do You Believe In?

PR Matters

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

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Walmart’s suspension of advertising on X became last month’s biggest brand story

NewsWhip

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. If you’d like to find out more about how you can monitor your brand, check out our networks here.

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Why are our social media marketing priorities so messed up in 2022?

Communications Conversations

Where do we focus the bulk of our time and energy in social media marketing? Or, what about advertising. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. When it comes to social media marketing, our priorities seem to be messed up. What am I talking about?

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” A real-time response when the stakes are high.

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