ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

PR in High Definition

OCTOBER 19, 2017

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. Handling a crisis in AI. 1] [link]. [2] 2] [link]. [3] 3] [link]. [4]

Ethics 67

Ethics System Crisis Training 67

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. Updating their brand values is necessary to better reflect ethical practices. Developing a Clear Mission Statement Developing a clear mission statement can communicate a brand’s ethical values to consumers. But they can also involve long-time employees in this process.

Consumer 88

Consumer Brand Branding Ethics 88

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. That is not ethical. Avoiding thought terminating cliches. But that is not civil.

Ethics 78

Ethics Communications Agency Technology 78

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted? Or can people even do that?

Ethics 52

Ethics Product Launch Corporate Consumer 52

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs.

Marketing 212

Marketing Content Marketing Data Social Media 212

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Gender diversity in PR is an issue as old as the industry itself 3. It’s a theme that Topi? What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 25, 2021

71% trust a business with “products/services are effective/work as advertised.”. And its clear people do want businesses to act ethically , but they are by far more concerned with the core competencies of a business such as delivering high-quality products or services and good customer experiences. Do you know what’s not on the list?

Brand 111

Brand Branding Survey Customer Service 111

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Talk Like Ted.

Resources 136

Resources Communications Education Guidelines 136

Mindful Marketing

FEBRUARY 14, 2021

Before the recent big game, a friend graciously invited my analysis of the ads—You don’t have to ask twice for my opinion on advertising, especially Super Bowl commercials, so I shared thoughts about one particular ad that seemed strange. Actually, several other $5.5

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

5W PR

JUNE 14, 2024

Efficiency Automation of routine tasks frees up employees to focus on more creative ideas and strategic initiatives, enhancing productivity and innovation in PR campaigns. This shift allows teams to allocate more time to relationship building and personalized outreach, crucial components of successful, PR campaign activities.

Publicity 88

Publicity Analysis Healthcare Tools 88

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

Publicity 86

Publicity Meeting Policies Employee 86

Presspage

APRIL 12, 2018

Here’s a scary stat I read in Wired magazine regarding national election reporting: In November 2012, it took four employees at the Washington Post, 25 hours to compile and post a fraction of the election results. In 2016, Heliograf created more than 500 articles in the same time frame.

Company 111

Company Media Journalism Report 111

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

5W PR

JANUARY 15, 2024

This includes employees, customers, investors, the media, and the broader community. Communicating the reasons behind changes, outlining the benefits, and addressing concerns proactively can garner support from employees and other stakeholders.

Communications 78

Communications Policies Product Launch Reputation 78

Sword and the Script

MARCH 11, 2017

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. 3) Native advertising risking non-compliance. That really isn’t far from a philosophical argument over crooked nails. Talk to Us!

Tools 73

Tools Marketing Advertising Advertising 73

The Hoyt Organization

AUGUST 23, 2024

Always check that all suppliers comply with the necessary sustainability practices and ethical labor practices. If all your suppliers meet an official sustainability standard, like being completely fair trade, advertise this. It is just as important to build a supply chain network that also prioritizes sustainability.

Hotels 95

Hotels Industry Energy Local 95

Shift Communications

JUNE 18, 2015

But as much as you’d like to poke around the competition and see what they’re up to, it’s not always ethical. Several employees of the MLB team are currently under investigation by the FBI and Justice Department for hacking into a rivals network to gather scouting reports, player analyses and other proprietary information about the team.

Ethics 60

Ethics Advertising Advertising SEO 60

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. Executives (22%) Customer (21%) Employees (12%) Board (11%) Shareholders (11%) Notably, PR ranked media, government officials, influencers and activist groups lower – each with less than the 10% of the votes. Blogs, including independent and corporate blogs, can be credible. The results?

Survey 111

Survey Industry Leadership Study 111

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. Everything transparent is ethical! Looking Beyond The COVID-19 pandemic has affected almost all businesses over the world.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

5W PR

JUNE 24, 2019

Countless PR crises today arise from the tone-deaf language in advertising or social media campaigns. No matter your industry, PR expertise in your company should be respected as the moral and ethical compass for a range of boardroom decisions. Here are a few suggestions for keeping your business on the right side of publicity.

Crisis 76

Crisis Ethics Advertising Advertising 76

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 210

Writing Communications Marketing B2B 210

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

PR Job Coach

JANUARY 15, 2016

Is it PR, marketing, advertising or some other function? PR professionals are counselors who actively advise and guide organizations in honestly communicating and behaving in the best interests of society and its constituents such as customers, employees, shareholders, and the communities in which they operate.

Storytelling 100

Storytelling Community Advertising Advertising 100

5W PR

SEPTEMBER 11, 2019

Some offer a plateful of other PR courses like crisis communications, event planning and management, research and analysis, ethics, public speaking, nonprofit communication, international PR, sport and entertainment PR, campaigns and consulting. Many PR students minor in related fields like marketing or advertising. More than 1.5

Nonprofit 83

Nonprofit Publicity How To Small Business 83

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. advertising, content marketing, ecommerce, email, social media, website, etc.), Some jobs will be lost, and new ones, some we can’t even fathom, will be created. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Social is branding, but unlike traditional advertising—it’s more human. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Jay Baer (@jaybaer) August 19, 2015. Ted Coiné – @tedcoine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Bianchi Biz Blog

JUNE 14, 2023

In today’s digital landscape, areas such as strategy , content development , digital marketing , SEO & PPC, graphics, landing pages, online advertising, videos, brand identity , and even investor relations all play a crucial role in maximizing brand visibility and business growth. ’s CEO, Brad Kostka.

Mobile 74

Mobile Automotive Brand Branding 74

Sword and the Script

JUNE 6, 2020

Tiffany Hsu , an advertising and marketing reporter for The New York Times , has a balanced piece. But brands that borrow heavily from black culture and target black consumers have a responsibility, she said, to push for change, often by bringing more black employees into their ranks.” The case for speaking out.

Brand 97

Brand Branding Fashion YouTube 97

Communications Conversations

OCTOBER 16, 2017

That instant, when he decided to forego PR agency revenue for ethical reasons, was a defining moment for me. Salaries matter, as do employee benefits – but with PR agency recruiting, it’s all about the slippery thing called culture. Blew my mind. Dave’s compassion for a competitor hit me like a lightning bolt.

Agency 113

Agency SEO Social Media Pinterest 113

Victorious PR

DECEMBER 1, 2022

At Victorious PR, we have built a reputation without having to rely on traditional advertising or marketing to get our clients. We make sure that our clients are the best of the best so that when we are showcasing their credibility, we are doing so with integrity and ethics. Our employees make up the foundation of our company.

Agency 52

Agency Real Estate Employee Ethics 52

Mindful Marketing

JUNE 13, 2020

Such perceptions surface in Gallup’s annual poll about the honesty and ethics of various occupations: Respondents consistently rank marketing roles like advertising practitioner, insurance agent, and car salesperson near the bottom of the list.

Marketing 66

Marketing Insurance Insurance Ethics 66

Mark My Words

AUGUST 31, 2017

Employees could suffer who had nothing to do with South Africa. As they go international, their spheres expand, from advertising to political campaigns, lobbying and beyond. Can a standard set of ethics be applied to companies operating in diverse markets, especially when the rewards are so vast? They wouldn’t go quietly.

Ethics 60

Ethics Internal International Agency 60

Maxim Behar

SEPTEMBER 19, 2022

That is why wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. I just wanted something modern and something that would go down into history.

Newspapers 72

Newspapers Ethics Meeting Hotels 72

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Personalized Interaction — Engage with customers personally on their accounts and yours.

Social Media 87

Social Media Media Mobile SEO 87

Ethical Voices

OCTOBER 24, 2022

Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. The ethics of how we are covering Kanye West. It sounds like your most difficult challenge in college was being told you can’t be ethical due to your being an atheist.

Ethics 52

Ethics Interviews Advertising Advertising 52

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. Event marketers recognize that no experiential campaign could be strong enough to camouflage a brand’s ethical blunders. In contrast, experiential is bulls-eye targeted.

Marketing 76

Marketing Consumer Measurement Viral 76