Sword and the Script

AUGUST 13, 2024

Should you advertise against your competitors? Every customer, partner, and employee helped us get to where we are today. While this campaign took place in 2009, could you imagine the Instagram videos such a campaign would garner today? And that’s what stands out for me in terms of creativity. The movie E.T.

Creativity 103

Creativity B2B Examples Marketing 103

Prowly

APRIL 10, 2025

All of the main brand visibility metrics revolved around being seen on Instagram, Twitter (X), Facebook, or other platform of choice. It encompasses a brands presence across multiple channels, including search engines, social media, websites, advertisements, and physical locations. For example.

Branding 104

Branding Brand How To Measurement 104

Communications Conversations

MAY 26, 2022

Think about how much work it takes for a company or agency to produce one Instagram post. Or, what about advertising. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. If you’re like most brands, it’s probably spend in content creation and ads.

Social Media 143

Social Media Marketing Media Community 143

Communications Conversations

OCTOBER 4, 2018

What about Instagram, you say? Yes, let’s look at Instagram. These are the areas Instagram is focused on–not the public-facing feed as much. Really, it boils down to this: Public engagement levels are leveling off or decreasing on major social networks (with the notable exception of Instagram).

Trends 109

Trends Marketing Instagram Social Media 109

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. Basically, they make sure consumers know when they are being advertised to. . These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. I am still very much in the trenches with my employees when it comes to account service, and I wouldn’t have it any other way. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

Prohibition

APRIL 7, 2022

Instagram launches 3D avatars and story likes. In February, Meta launched 3D Avatars for use on Instagram Stories and DMs for users in the US, Canada and Mexico. Alongside this, in March, Mark Zuckerberg announced that NFT’s will soon be on Instagram as the Meta verse moves closer to a reality.

Instagram 62

Instagram Social Media Trends Media 62

Communications Conversations

SEPTEMBER 6, 2018

Respondents noted withholding information and ignoring customer and employee questions were of primary concern. Essentially, they don’t want more advertising! Instagram pods (haven’t heard of these lovely things–read this post). Admitting mistakes and honest responses to customer questions topped the list.

Social Media 242

Social Media Consumer Web Report 242

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. However, the variation in the advertising scores was only 4 points over the nine months.

Study 162

Study Media Relations Media B2B 162

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. To stay relevant in a very distracted world, you can’t get too caught up on the next bright and shiny object like Snapchat or Instagram. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Cision

MARCH 2, 2016

The keys to successful reputation management include well-thought through scenario planning, authentic efforts with cause-related marketing, transparency into the business and an open dialogue with employee and customers. My favorite social media platform is…Instagram. How has PR changed over the years? Wow, what hasn’t changed!

Reputation 120

Reputation Newspapers Journalism Instagram 120

The Proactive Report

OCTOBER 12, 2015

Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. PS: this is the year of the message board !

SEO 100

SEO Google Pinterest LinkedIn 100

Sword and the Script

FEBRUARY 2, 2021

This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”. However, they are a sizable company with 1,000 or so employees. The company also added AI-assisted ad filtering. click image for higher resolution).

Software 124

Software Technology Advertising Advertising 124

Stuart Bruce

OCTOBER 30, 2014

That means you’re welcome to tweet, Instagram, Vine or Snapchat at will. Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

NewsWhip

DECEMBER 7, 2023

This year, Target CEO Brian Cornell released a statement reflecting on the decision to keep stores closed every Thanksgiving Day, naming employees and their families as the key reason. Apple Music pushes its presence on Instagram Finally, Apple Music made a big splash on Instagram in November, and it’s all thanks to K-Pop star Jung Kook.

Branding 78

Branding Brand Retail Viral 78

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Want to make Instagram your most effective channel? Click here for your free Instagram tip sheet! Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

Maxim Behar

SEPTEMBER 5, 2021

Sometimes I still hear, "Please, manage our PR activities, but don't touch our Facebook and Instagram pages, because my secretary is managing them perfectly." He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. How do you think PR agencies will change? -

Meeting 98

Meeting Advertising Advertising Social Media 98

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. The Digital Etiquette Imperative.

Social Media 120

Social Media Media Reputation Training 120

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. The issue lies in the inability of PR to achieve its value. What we do 5.

Government 103

Government Education Print Ethics 103

Prohibition

JULY 6, 2023

Each month there are more and more changes being made to social media, especially social media advertising. To start with, Meta has added ad placement on already existing Reels , so that advertisers can place ads on Reel creator’s content. This will allow advertisers to advertise job openings directly within the platform.

LinkedIn 62

LinkedIn Video Advertising Advertising 62

Shift Communications

FEBRUARY 9, 2015

First, user growth has been stable: LinkedIn now has 347 million monthly active users, surpassing Twitter and Instagram. Employer growth is good news for marketers and communicators because corporate employees are very often the people we’re trying to reach. Advertising LinkedIn Marketing Social Media'

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Sword and the Script

JUNE 6, 2020

Tiffany Hsu , an advertising and marketing reporter for The New York Times , has a balanced piece. But brands that borrow heavily from black culture and target black consumers have a responsibility, she said, to push for change, often by bringing more black employees into their ranks.”

Branding 98

Branding Brand Fashion YouTube 98

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120

Prohibition

APRIL 7, 2022

Instagram launches 3D avatars and story likes. In February, Meta launched 3D Avatars for use on Instagram Stories and DMs for users in the US, Canada and Mexico. Alongside this, in March, Mark Zuckerberg announced that NFT’s will soon be on Instagram as the Meta verse moves closer to a reality.

Social Media 62

Social Media Trends Media Instagram 62

Communications Conversations

OCTOBER 25, 2018

I predict more brands will build their own Instagram stickers and branded gifs. With more than 400M daily users and relatively high engagement, Instagram Stories will be critical for organic and paid social media plans. Almost the strategy of Instagram vs. real life.

Social Media 89

Social Media Trends Media Instagram 89

Shift Communications

OCTOBER 30, 2015

This is an outlier; Facebook, Twitter, and Instagram all have significant majorities of members using their respective services from mobile devices. This is aligned with CEO Jeff Weiner’s previous comments about significant revenue challenges from PPC advertising and the real-time buying ad market. Christopher S.

LinkedIn 60

LinkedIn Social Media Mobile Marketing 60

Shift Communications

JULY 31, 2015

LinkedIn continues its steady growth to 380 million users; since its divergence from Twitter in Q2 of 2014, LinkedIn has continued to outgrow Twitter and is near parity with Instagram’s audience size. Looking Ahead: What Does This Mean For You? What should you be doing on LinkedIn?

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Prohibition

OCTOBER 25, 2023

Here’s the latest: Instagram’s AI stickers Instagram has released its latest AI feature, allowing users to create AI stickers with a simple written prompt – an AI process we are all becoming more familiar with. The platform has also launched Accelerate, an AI-powered B2B marketing campaign creator to support B2B marketeers.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Shift Communications

APRIL 13, 2022

They started with Facebook and Instagram. Using prospect lists and integrations into a company’s CRM and other platforms like ABM ad platform Madison Logic, advertisers can reach the right accounts and analyze which are generating leads/engaging with content. Then there’s the tactics that are unique to each network.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

Prohibition

FEBRUARY 16, 2021

It works in a similar way to Instagram and Facebook stories, and like these, is only available in app, not on desktop. LinkedIn My Company is ideal for anyone looking to improve stakeholder and employee engagement across LinkedIn. Opportunities to connect with other employees on LinkedIn. Salesforce Advertising Studio.

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

Communications Conversations

NOVEMBER 18, 2019

This is a quarterly, hard copy publication for its members, employees and prospective customers. With an Instagram-like style, the first issue included a number of mild editorial stories like this one below. But, in the end, they are, essentially, advertisements. Subtle advertisements. But, advertisements, nonetheless.

Journalism 74

Journalism Branding Brand Advertising 74

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Edelman suggests that a new contract has emerged between employer and employee. I spent Friday morning at the BETT Show in London with a colleague from Metia.

Handbook 60

Handbook Instagram Government Community 60

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Start by making a list of your employees who’ll be out of the office during the holidays. Then, direct their clients to an employee who will be available during that time. Inform Clients Who to Contact during Holidays.

Publicity 74

Publicity Employee Analysis Radio 74

Shift Communications

MAY 10, 2022

We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. Its user base is no match for Facebook or Instagram. Publishers like Washington Post and Morning Brew set the bar, with employees acting out the latest news stories, delivering news in a more channel-appropriate format.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Bianchi Biz Blog

SEPTEMBER 5, 2024

It is not advisable to have an employee of a communications firm present in the interview situation. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. million users Instagram : 2.47 This applies to the media also. Finland’s largest commercial television channel is MTV3.

Marketing 100

Marketing Radio Automotive Television 100

Stephen Waddington

OCTOBER 21, 2019

Scale of the influencer marketing challenge There were more than 16,000 complaints made about 14,000 online ads and social media posts last year according to the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) Annual Report 2018. billion in 2019. Influence is often confused with popularity.

Government 60

Government Publicity Marketing Advertising 60