Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. A lack of inclusion can sometimes be seen in employee surveys.

Agency 100

Agency How To Survey Employee 100

Communications Conversations

SEPTEMBER 14, 2022

The social media content world is an interesting place in 2022. Advertising photography – You know the shots. Sure, beauty and retail brands have thousands of pieces of content to choose from daily. Your employees! Just browse your feeds for a few minutes for a quick glimpse into what I’m talking about.

Brand 215

Brand Branding Instagram Video 215

PRSay

APRIL 5, 2023

Organizations big and small were represented, as were PR specializations ranging from public administration and retail to finance and food service. Excluding staffing costs, the top-three results were social media tools, media databases and media placements.

Survey 88

Survey Measurement Employee Retail 88

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. How are its employees treated? I’m not talking about a social media upvote or a Facebook “like.” What does it value?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. As an example.

Media 202

Media Storytelling Technology Data 202

PR in High Definition

AUGUST 30, 2017

Taking PR content and coverage beyond any PR campaign you’re delivering should be high on your agenda, to take your success beyond earned media. One of the easiest ways to amplify coverage is using your paid media – the channels that require cash to extend your influence beyond your owned and shared networks.

How To 48

How To Media LinkedIn Retail 48

Prakkypedia

JANUARY 19, 2020

Be wary of fake social media posts. The key is to provide a ‘no strings attached’ donation, shared with a comment from the heart – and perhaps with input from employees. I’ve seen some retailers say they’ll donate a whole day’s takings, for example. Supermarkets and retailers donating goods.

Communications 78

Communications Retail LinkedIn Radio 78

Doctor Spin

APRIL 17, 2023

Zappos, an online shoe and clothing retailer, is famous for its customer service. Southwest Airlines employees celebrate passenger’s 104th birthday. The Container Store —The Container Store is a retail store that specialises in storage and organisation products. Run a social media contest and reward user-generated content.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Ethical Voices

SEPTEMBER 18, 2023

And sometimes what employees want to hear or potential employees want to hear is one thing, but there has to be consistency with what’s going on externally. So, you know that whole joke about, what is the difference between PR and advertising? The whole, Advertising – I give you a dollar, Mark is a great person.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Konnect Agency

AUGUST 24, 2020

The aisles and online retail sites are already filling with this holiday season’s latest and greatest. From groceries to retail to restaurants, put a plan in place now to staff up on shopping assistants and delivery persons. Retail and returns. Groceries and holiday meals. leading to higher rate of return.

Trends 52

Trends Retail Consumer Banking 52

Stephen Waddington

JANUARY 27, 2019

Check out Flipgrid , a free social platform from Microsoft that enables teachers to creates social media communities around lessons and encourage student to share. Trust shifts in 2019: Employers lead NGOs, business, media and government I've had chance to read the 2019 Edelman Trust Barometer over weekend. It’s a new thing for 2019.

Handbook 60

Handbook Instagram Government Community 60

Beyond PR

FEBRUARY 15, 2018

They appeal to followers on social media sites like Instagram and YouTube and were typically everyday people before gaining momentum in that realm. . Fortunately, influencers can have a stronger impact than an advertisement, especially while helping people figure out what to buy. . Smart Influencers Tap Into Audience Needs.

Travel 72

Travel Retail Instagram YouTube 72

MaccaPR

MARCH 12, 2019

We measured paid media and website metrics, including video views and comments received. Originally, a new mom would go to Babies R Us or another retailer and put a breast pump on their baby registry for someone to buy for them. That consumer electronics retailer is not a brand associated with healthcare.

Agency 54

Agency Healthcare Interviews Insurance 54

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.

Fashion 75

Fashion Telecommunications Crisis Training 75

Waxing UnLyrical

DECEMBER 20, 2012

With eight franchises in two states and many people working at the company, I am not sure if they asked their employees, friends and family of employees to “like” the page. Ask friends, family, employees to Like the page. So why doesn’t the business have more fans? you show you have a Page.

Community 93

Community Facebook How To Web 93

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Holistic media and commerce.

Mobile 101

Mobile Community System Social Media 101

PR Breakfast Club

MAY 12, 2014

In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The Federal Alcohol Administration Act strictly prohibits misleading health-related claims on alcohol labels and advertisements. Then, you have weekly and monthly meetings to see the pitches.

Chemicals 50

Chemicals Pitching Study Advertising 50

Cision

JULY 20, 2015

Great experiences generate a lot of positive word-of-mouth, which social media amplifies. Click here activate employees on social and facilitate word-of-mouth. Birchbox sends subscribers monthly, customized samples with an integrated retail component to buy the products they like, and with topical content to aid their discovery.

Energy 120

Energy Viral Storytelling Community 120

Beyond PR

JUNE 12, 2018

In an attempt to bolster their name and reap the benefits of shared media, brands often try to identify people who are socially and commercially influential and then convince them to become superfans. Superfans are the customers your store employees know by name because they come in so frequently. Finding Your Superfans.

Brand 49

Brand Branding Groups Fashion 49

PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. That is traditionally the advertising and marketing function. That’s step one.

Employee 217

Employee Leadership Crisis Management Viral 217

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. They need to recruit THOUSANDS of employees each year to help at their headquarters AND at their many, many stores across the U.S. Think about a company like Home Depot.

Social Media 60

Social Media Brand Branding Media 60

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40

Beyond PR

JUNE 5, 2018

But in order to really stake a claim in today’s overwhelming media pool, research must go a step beyond just following the hottest story of the day. Remember, journalists and media outlets are receiving all kinds of pitches every day, especially if a big story is breaking. Connect With The Right Influencers, Not Just The Obvious Ones.

Media 40

Media Employee Pitching Data 40

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40

Communications Conversations

OCTOBER 16, 2017

When I was young and ruthless, I asked Dave if I could help his agency – then called Mona Meyer McGrath & Gavin – pitch the Bachman’s garden center chain as a retail client. Salaries matter, as do employee benefits – but with PR agency recruiting, it’s all about the slippery thing called culture.

Agency 113

Agency SEO Social Media Pinterest 113

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? To say I knew who he was (via the London social media circuit) would be an understatement.

Travel 79

Travel Case Study Creativity Advertising 79

MaccaPR

NOVEMBER 10, 2015

Feed Social Media As If It’s A Living Breathing Organism. Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

David PR Group

JULY 28, 2015

He frowned as we upped the count to likely north of 50, when considering the camera-phone-bearing customers and employees. And this is true not just at a Panera Bread in Florida but nearly every restaurant and retail store in the United States. What about the cell phone cameras, I asked? Whether we like it or not, we are being watched.

Reputation 40

Reputation Viral Privacy Retail 40

ImPRessions - Crenshaw Communications

APRIL 18, 2019

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. Sometimes earned media outreach can support or extent a key paid campaign. Prioritize.

Infographics 149

Infographics Retail Resources Employee 149

ImPRessions - Crenshaw Communications

APRIL 18, 2018

When embarking on an issues campaign , public relations pros should make it relevant to stakeholders, engage their employees, consider their customers’ values, and be prepared for blowback. Not so long ago, public communication was a one-way process; organizations sent press releases and news statements to media for public consumption.

Corporate 213

Corporate Ethics Apparel Journalism 213

Prohibition

NOVEMBER 12, 2018

Between the 24-hour news cycle and constant social media updates, people hear about every piece of legislation, every political scandal, every social injustice – and you can be sure they’re talking about it offline too. But widely politics has the potential to influence our retail choices in unprecedented ways.

Analysis 54

Analysis Viral Advertising Advertising 54

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Retail outfits should always include directions, for both drivers and customers using mass transit, to locations. Consumers and members of the media like to know who they are doing business with.

Web 40

Web Pitching Local Report 40

MaccaPR

AUGUST 8, 2018

Media agency Initiative, advertising agency Fallon, creative agency Laundry Service and PR firm Olson Engage all resigned Papa John’s, an extraordinary situation in our marketing world. Schnatter owned about a third of all Papa John’s shares, and reportedly resisted removing his face from advertising.

Crisis 63

Crisis Marketing Training Employee 63