ImPRessions - Crenshaw Communications

APRIL 13, 2023

How we can be the change As a person of color, I am drawn to companies with a diverse employee base. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. When employees feel represented within a company by their colleagues, they are more likely to feel valued and motivated.

Employee 156

Employee Community Groups Interviews 156

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 154

Employee Print Writing Survey 154

Reputation Us

NOVEMBER 15, 2021

Employee abuse. But how can something as abstract as reputation be quantified and rolled into an insurance policy? An insurance policy covering reputational damage generally covers a company’s loss of profits and offers financial support for crisis management and efforts to restore its image—after the fact. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

PR for Anyone

JANUARY 28, 2024

In-person connections are still important, and there is value for companies bringing their employees back to the office—but making that commute needs to be worthwhile. Employees of all ages have expressed a desire to not be in the office five days a week. ACEing Flexibility So, what is ACE?

Employee 130

Employee Policies Creativity Company 130

Cision

JANUARY 11, 2016

The implicit purpose for LinkedIn long-form posts, news and influencer-driven Pulse was to increase eyeballs for advertising, and the intention holds for Twitter too. If you recall Facebook’s strategy in 2013 , they rolled out a lot of advertising products to see what worked best. Conversational ads (and other ad products).

Twitter 72

Twitter Advertising Advertising Reddit 72

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. Basically, they make sure consumers know when they are being advertised to. . These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Cision

MAY 4, 2015

Employees of any federal, state, or local government are able to participate, but not eligible to win. Employees of Cision US, Inc., Employees of Cision US, Inc., Each winner must comply with his/her employer’s policy on acceptance of any prize. Void where prohibited or restricted by law or regulations.

Employee 120

Employee Twitter Government Local 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. Good news, bad news, fake news – it never stops. PR firms expand service offerings.

YouTube 136

YouTube Video Training Survey 136

5W PR

JANUARY 15, 2024

This includes employees, customers, investors, the media, and the broader community. Communicating the reasons behind changes, outlining the benefits, and addressing concerns proactively can garner support from employees and other stakeholders.

Communications 78

Communications Policies Product Launch Reputation 78

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Starbucks’ solution to a venti problem.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. Importance of companies having a voice on social justice and other policy issues.”. Additional duties. All things to all people. “We

Communications 149

Communications Crisis International Internal 149

PRSay

OCTOBER 25, 2017

Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. According to the presenters, only one-third of employees have been trained by their companies on official social media policies. What’s driven the convergence of PR + marketing + advertising? Social media.

Social Media 120

Social Media Conference Media Corporate 120

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? These two disciplines are becoming increasingly important to businesses, employees, and consumers. Sustainability. Greenwashing.

Publicity 86

Publicity Meeting Policies Employee 86

PR Fuel

FEBRUARY 25, 2022

One of the most effective strategies when it comes to advertising your product is to sell it with statistics. For many months, Hobby Lobby’s brand was damaged by its decision to underpay employees and abuse their schedules. The company faced stories of its overbearing policies and unreasonable work conditions.

Product Launch 105

Product Launch Travel Interviews Writing 105

Shift Communications

DECEMBER 6, 2021

The veil has been lifted and employees of all colors and creeds are demanding change. It will also show your employees the seriousness with which you are approaching DE&I in your company. Continuous DE&I communication with your employees is key. Continually reevaluating policies and practices is a must-do for DE&I.

Communications 78

Communications Employee Financial Community 78

Mindful Marketing

FEBRUARY 14, 2021

Before the recent big game, a friend graciously invited my analysis of the ads—You don’t have to ask twice for my opinion on advertising, especially Super Bowl commercials, so I shared thoughts about one particular ad that seemed strange. where a member of the FDA commended the research and asked for a copy of the presentation.

Pharmaceuticals 107

Pharmaceuticals Advertising Advertising Ethics 107

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

PR in High Definition

FEBRUARY 24, 2020

It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. It’s a horrible experience to lead a round of redundancies or close a facility, but it’s possible to do it with kindness, treating employees with respect, as humans.

Leadership 71

Leadership Employee Reputation Hotels 71

Mindful Marketing

DECEMBER 14, 2018

Autosomal tests appear to be the most popular of the three, as they’re the ones we most often see advertised, with consumer-friendly price points between $49 and $99. Life insurance companies, for example, might analyze genetic information in order to determine if someone is a good policy risk.

Policies 71

Policies Government Data Insurance 71

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 72

Meeting Automotive Engineering Journalism 72

PR Conversations

JULY 5, 2017

In my experience, employees from Communications department spend their lives performing the following functions: 1. Developing social media marketing policies. In this case, PR manager plans and runs advertising campaigns. They know the ropes of search engine optimization, corporate blogging, online advertising.

Infographics 63

Infographics Corporate Policies Reputation 63

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Quadruple negatives aside, the take-away is clear: Mandate a policy that complies with the law.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation. requests for speakers.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation. requests for speakers.

Community 40

Community Employee Local Groups 40

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Buy-in starts with the gatekeepers, of which there are many. For instance: Legal fears the company blog will violate copyright laws.

Marketing 87

Marketing Resources Technology International 87

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Because in a democracy, public opinion will ultimately shape public policy. While advertising can support such endeavours, the driving force is usually public relations.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. Six days later, Tesla announced a policy where Supercharger spots will start charging users a $0.40 Hoffman Singapore.

Branding 53

Branding Brand Marketing Energy 53

Doctor Spin

APRIL 17, 2023

They offer free shipping and returns, a 365-day return policy, and a 24/7 customer service line. Southwest Airlines employees celebrate passenger’s 104th birthday. The company also offers a no-questions-asked return policy, even if the product has been opened and partially used. Nordstrom Press Room. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Paid media refers to any type of media that is paid for, such as advertising. What is public relations?

Interviews 113

Interviews Publicity Technology Social Media 113

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Because in a democracy, public opinion will ultimately shape public policy.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Mindful Marketing

SEPTEMBER 11, 2015

Throughout his career, Jeff Drew has led communications programs for a variety of public and privately-held high-technology, healthcare and public policy organizations. Explain what makes fama PR different and how do you attract employees? By Seedepth. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. A legal action taken against your business by an employee, client or customer.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Konnect Agency

AUGUST 24, 2020

Evaluating the current process is not a task for a staffer or junior employee – rather, ensure that a key stakeholder owns this process as ease, convenience and safety of shopping are the expectation and crucial to the sales process. Ensure to implement messaging so that your customer understands your policy on returns. The takeaway.

Trends 52

Trends Retail Consumer Banking 52

Mark My Words

FEBRUARY 15, 2021

Within a year, he has launched the End Child Poverty alliance, forced changes in government policy, become a national hero and picked up an MBE for his troubles. An employee had attacked customers and Jay-Z wanted to help whoever needed assistance, by providing lawyers. ‘We Roc is smart,’ says a sports world insider.

Sports 60

Sports Government Agency Pitching 60

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. When trust in journalism is broken, everyone loses. Can journalists work in PR? The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40