Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. It says it has “hundreds of customers…10 of the Fortune 50.”

Internal 148

Internal International Tools Software 148

5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. Consequently, you don’t need to affect trust through the sheer economic privilege of possessing the resources to print more paper. Thought Leaders/Employees Surpass CEOs in Credibility. Trust is an important concept in commerce.

Study 120

Study Engineering Mobile Crisis 120

Sword and the Script

FEBRUARY 2, 2021

This may not seem obvious if you are accustomed to monitoring online or print coverage. This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”. However, they are a sizable company with 1,000 or so employees.

Software 124

Software Technology Advertising Advertising 124

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company.

YouTube 136

YouTube Video Training Survey 136

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Because they have their own relationships and contacts, they sometimes end up doing some of the work for us. Jump on foreseeable news.

Television 120

Television Interviews Engineering Tools 120

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 150

Software Case Study Advertising Advertising 150

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. From print to digital. More virtual events, remote employees require different channels of internal communications.”.

Communications 149

Communications Crisis Internal International 149

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. The issue lies in the inability of PR to achieve its value. What we do 5.

Government 103

Government Education Print Ethics 103

Cision

NOVEMBER 3, 2016

We also know the flip side all too well where someone (perhaps a client or colleague) says too much and suffers the consequences in print. It also adds value from a brand extension perspective that employees are taking their respective work seriously enough to extend pride in practice and demonstrate leadership.

Social Media 120

Social Media Media Reputation Training 120

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. And for God’s Sake, Podcasts are Not Advertising.

Company 113

Company Interviews Print Pitching 113

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. But if those fundamentals are strong, letting freelance talent create your marketing content frees up the core employees to focus on the big picture. The desire to push our content out in print campaigns compelled us to create a quarterly print edition of the pub.

Content Marketing 111

Content Marketing Print Analysis Web 111

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. It’s doing a lot of different things in partnership with other functional areas and forms of communication, like marketing and advertising.”.

Meeting 96

Meeting Journalism Employee Storytelling 96

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. Executives (22%) Customer (21%) Employees (12%) Board (11%) Shareholders (11%) Notably, PR ranked media, government officials, influencers and activist groups lower – each with less than the 10% of the votes. Blogs, including independent and corporate blogs, can be credible. The results?

Survey 114

Survey Industry Leadership Study 114

Konnect Agency

NOVEMBER 26, 2019

Similar to having an employee for years, agencies strive to have clients for years, but what is the key to doing this? Publications are getting increasingly more creative with the way in which they print or post paid media. Never losing momentum. Of course (insert brand name) thinks they offer the best (insert product name).

How To 80

How To Print Agency Social Media 80

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

These people range from customers, investors, journalists, and employees to business partners. In addition to comprehensive media monitoring services, Burrelles offers access to an immense global database of print, online, and broadcast journalists, influencers, bloggers, and analysts, as well as press release distribution services.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

MARCH 20, 2018

We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title. If multiple employees from one company attend an event, we can aggregate data to discover what the company X contingent did collectively. d) Facial recognition check-in.

Industry 90

Industry Marketing Enterprise Mobile 90

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

DECEMBER 4, 2018

Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

Case Study 110

Case Study Marketing Study Content Marketing 110

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

Meeting 72

Meeting Automotive Engineering Journalism 72

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. "'Fearless Girl' was a home run – a stunt that sparked conversations not just across America, but across the world,” adds Street Factory’s Audette (pictured at left).

Marketing 76

Marketing Consumer Measurement Viral 76

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Buy-in starts with the gatekeepers, of which there are many. For instance: Legal fears the company blog will violate copyright laws.

Marketing 87

Marketing Resources Technology International 87

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Brand advocates include customers, employees, and influencers.

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. Personalized Interaction — Engage with customers personally on their accounts and yours.

Social Media 87

Social Media Media Mobile SEO 87

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but One of the greatest differences between PR and advertising is that PR has the power to leave a permanent imprint and advertising is fleeting.

Real Estate 52

Real Estate Small Business Local Reputation 52

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. The press release, issued at closing, indicates Prime Research, which is headquartered in New York, NY, has 700 employees around the globe. Terms are not disclosed.

Technology 14

Technology Company Software Marketing 14

Mindful Marketing

SEPTEMBER 11, 2015

Explain what makes fama PR different and how do you attract employees? Our approach has really resonated with our employees – from the start we’ve tried to hire smart, dedicated people who fit in culture-wise and want to produce great results for our clients. 7) What blogs or publications do you follow regularly? 8) Favorite movie?

Marketing 50

Marketing Wireless Software Journalism 50

Maxim Behar

SEPTEMBER 19, 2022

That is why wrote a short Standard of Business Ethics, or in general, what I wanted to happen in my company, and many others, in the next ten to twenty years - to be open, honest, honorable, and successful, full of happy employees with sparkle in the eyes. the next morning, I was already on the plane to London.

Newspapers 72

Newspapers Ethics Meeting Hotels 72

MaccaPR

DECEMBER 19, 2016

Send a dedicated email with encouragement for your employees to share it with relevant contacts, and on their social media channels. We recommend that our clients advertise on at least one of their social channels to their target market. Here's one way: Spotlight the in-house expert who authored your content piece.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Mark My Words

FEBRUARY 15, 2021

A limited-edition print of Muhammad Ali and Nelson Mandela hangs in the reception and, once it opens again post-pandemic, stars will be able to meet in the player’s lounge, which has table tennis and snooker tables, and a Playstation and an Xbox both loaded with FIFA 20. Roc is smart,’ says a sports world insider.

Sports 60

Sports Government Agency Pitching 60

Solo PR Pro

APRIL 26, 2016

Lately, I’ve seen many cars sporting a paw print bumper sticker with the pro-adoption motto, “Who Rescued Who?” Find a long-time collaborator – If your skills and goals align, there is always a possibility your intern could become a longer-term employee or subcontractor. Working with an intern can be a great way to find out!

Internal 40

Internal International Conference Energy 40

Sword and the Script

AUGUST 6, 2019

TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring. Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. TrendKite is the New Cision Media Monitoring.

Marketing 70

Marketing Pitching Corporate Technology 70

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Ryan Foran

MAY 4, 2017

Not only are many of them matriculating to all those prestigious Ivy league schools, but even as most are on the cutting edge of technology and early and eager adopters, they still create simple 8.5x11 paper flyers to advertise clubs, prom, concerts, soccer tryouts, etc.

Marketing 34

Marketing Analytics Facebook Radio 34