Sword and the Script

DECEMBER 26, 2017

Many of the posts published here are heavily weighted with surveys and reports. Paid media and advertising statistics. 9) Even advertisers want to invest in PR. The median salary for PR professionals was $91,000 in 2017, which is a small drop compared to the median salary reported in 2016 survey of $92,125.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Prowly

FEBRUARY 13, 2025

You can also provide feedback sessions with your target audience during interviews or start gathering post-service survey data. You can also create a brand awareness survey via free tools and send it to your existing customers or use it as a point of contact with potential new consumers. It may also include your employees.

Measurement 104

Measurement Tools Brand Branding 104

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Another 33% say they “plan to explore it” although the timeline was not clear in the survey results. That cohort certainly shouldn’t be counted as among those who are using AI, although it has been.

Survey 179

Survey Software B2B Pitching 179

Agility PR Solutions

SEPTEMBER 25, 2018

Half of marketing and advertising hiring decision makers (50 percent) surveyed feel productivity would increase if their company instituted a compressed schedule, where employees work four 10-hour days. The post New study explores getting better performance from marketing employees appeared first on Agility PR Solutions.

Employee 74

Employee Study Marketing Survey 74

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

Cision

JANUARY 3, 2018

It’s a bigger problem in China and Sweden, as well as with PR agencies, according to the survey. There are so many platforms, tools, and strategies that an employee needs to be familiar with, and you may struggle to find anyone who’s suitable for the job. The requirements for a successful comms professional are changing almost daily.

Measurement 225

Measurement Tools eBook Content Marketing 225

Sword and the Script

NOVEMBER 23, 2019

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising. The survey isolates answers from bloggers who report “strong results.”

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. Your employees! Couldn’t you work with a small group of employees and ask them to document their days or experiences with your brand?

Brand 215

Brand Branding Instagram Video 215

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”.

Employee 154

Employee Print Writing Survey 154

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 147

Journalism Media Relations Report Media 147

Agility PR Solutions

SEPTEMBER 23, 2019

New research from PR and social media agency Uproar PR finds that employees are recommending enterprise tech solutions to their employers—and they’re learning about those solutions from the media. The post Employees and earned media driving tech solutions in the workplace appeared first on Agility PR Solutions.

Employee 66

Employee Enterprise Media Survey 66

Prowly

APRIL 10, 2025

It encompasses a brands presence across multiple channels, including search engines, social media, websites, advertisements, and physical locations. 2 You can also use short email surveys sent out after a purchase or signup , asking customers to share how they found your business. to your checkout forms or signup pages. For example.

Brand 104

Brand Branding How To Measurement 104

Sword and the Script

JUNE 9, 2015

The paper is based on a combination of a survey of approximately 500 marketers and interviews from a number of people, like Mr. Sacfidi, from large consumer brands. The top challenges and goals identified in the survey – producing quality content consumers find engaging – are consistent with other content marketing studies.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Institute for Public Relations

JUNE 8, 2023

IPR and Voya Financial surveyed 1,014 employees to find out their perceptions of disabilities and caregiving in the workplace Download: News Release for Communications Professionals (PDF) Download: News Release for Human Resources Professionals (PDF) Download: Full Report Available Here NEW YORK, NY, — Despite nearly three-quarters (73%) of employees (..)

Financial 52

Financial Employee Advertising Advertising 52

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Additional duties.

Communications 149

Communications Crisis International Internal 149

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Just 12% of survey respondents say they were “very knowledgeable” about AI and its capacity to support PR.

Employee 156

Employee Software Survey Report 156

Cision

OCTOBER 18, 2017

At Origami Logic , we recently conducted a survey of marketers with Brand Innovators and the results showed that companies innovative in the area of marketing performance measurement are striving to get a cross-channel perspective of campaign performance. This has become a key initiative for many companies.

Measurement 198

Measurement System Data Technology 198

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” A real-time response when the stakes are high.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. Because these external award announcements have an effect on employees! 3) Earned media improves advertising effectiveness. Does this mean you should fire off a dozen press releases?

Study 162

Study Media Relations Media B2B 162

Deirdre Breakenridge

SEPTEMBER 26, 2016

A colleague introduced me to Nicole Lee at an academic conference and she helped develop the survey instrument and with data analysis. “A new role that emerged in this study was that of an internal social media manager, which involves managing internal social media channels used to communicate with employees. – Nicole Lee.

Publicity 150

Publicity Policies Social Media Study 150

ImPRessions - Crenshaw Communications

APRIL 18, 2019

Survey results can easily become infographics or the centerpiece of a customer newsletter. An investment in relevant content can also be amplified through promotion among partners and stakeholders, and employees who are incentivized employees to share it. Or, boost it with cost-effective paid social advertising.

Infographics 149

Infographics Retail Resources Employee 149

Sword and the Script

MAY 25, 2021

That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. The survey breaks answer to this question out by country and precisely 51% in the U.S. 71% trust a business with “products/services are effective/work as advertised.”. Go be sure, the survey did ask about these things too.

Brand 112

Brand Branding Survey Customer Service 112

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign. A lack of inclusion can sometimes be seen in employee surveys.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. Interesting statistic: According to a recent survey, over 80% of journalists said they are more likely to open an email that contains statistical information from a study as a subject line.

YouTube 136

YouTube Video Training Survey 136

Landis PR

MARCH 17, 2025

Cutting and pasting impressions or advertising equivalency and shooting off an email isnt the same as a short intro of, Good news, Susie Client! new customers, increase in job candidate interest, boost in employee morale). Present that hit accordingly! Our diligence in reaching out to XYZ Publication has paid off.

Analytics 59

Analytics Measurement Data Software 59

Stephen Waddington

SEPTEMBER 7, 2021

Other often-mentioned responsibilities included employee communication (69%), brand building (69%), executive communication (64%), and community relations (58%). The communication function is commonly combined with marketing, followed by public affairs, and advertising. The study was conducted from November 2019 to March 2021.

Corporate 135

Corporate Communications Public Affairs Resources 135

PR Job Coach

OCTOBER 24, 2009

The job was not as advertised. Do a survey of all the stores under your purview and find out what will help them. Show her what you have learned and what programs can be put in place to make the stores better for customers and employees. Absentee Boss Candidate Sold a Bill of Goods Job not as Advertised'

Advertising 100

Advertising Advertising System Training 100

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 107

Survey Marketing B2B Content Marketing 107

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 150

Software Case Study Advertising Advertising 150

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 97

Measurement Communications Survey B2B 97

Sword and the Script

NOVEMBER 22, 2022

I’m on the list for the second time this year as are of the contributors to The JOTW Strategic Communications Survey for 2022 , including Michelle Garrett and Gini Dietrich. And we had some questions about measuring PR on this year’s survey. Not everyone does just media relations, employee comms, or marcoms.

Measurement 87

Measurement Survey Web Software 87

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 88

Survey Measurement Employee Retail 88

Sword and the Script

FEBRUARY 16, 2019

That’s according to Oliver McAteer , writing for Campaign Live about a survey by buy-side vendor Sizmek. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. Meanwhile, 84 percent say A.I.

Creativity 80

Creativity Study Survey Advertising 80

Agility PR Solutions

APRIL 11, 2019

Companies and employees in the creative industry are opening up about compensation, new research from staffing firm The Creative Group shows. More than three-quarters of marketing and advertising hiring managers surveyed (77 percent) said their organization offers some level of salary transparency, with 34 percent reporting full transparency.

Creativity 68

Creativity Survey Advertising Advertising 68

5W PR

APRIL 10, 2023

Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Communicating Ethical Practices Marketing and advertising campaigns should highlight a brand’s ethical practices to inform consumers. But they can also involve long-time employees in this process.

Consumer 88

Consumer Brand Branding Ethics 88

Sword and the Script

FEBRUARY 25, 2017

to 3x the salary to replace an employee – and a whole lot of institutional knowledge. ” The company says it surveyed 400 U.S.-based based marketing and advertising professionals for the survey. based marketing and advertising professionals for the survey. 3) The Power of Employee Advocacy.

Marketing 84

Marketing Employee Survey Social Media 84

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120