NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. If you’d like to find out more about how you can monitor your brand, check out our networks here.

Advertising 78

Advertising Advertising Branding Brand 78

Communications Conversations

OCTOBER 8, 2021

2: Are you over-indexed in Facebook advertising vs. other platforms? The post 6 options to spending your time, energy and dollars on Facebook first appeared on Arik Hanson. In other words, could you spread the wealth a bit more among Insta, Pinterest, Twitter, LinkedIn and other social ad channels?

Energy 68

Energy Facebook Reddit Pinterest 68

Cision

AUGUST 2, 2017

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing. When these influencers speak, their audiences listen.

Energy 238

Energy Writing Instagram Branding 238

Bianchi Biz Blog

DECEMBER 5, 2024

Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. In addition to a business-friendly environment, Ireland also offers a vibrant quality of life and has become an attractive destination for workers from all around the world.

Radio 83

Radio Sports Marketing Local 83

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

The Proactive Report

NOVEMBER 3, 2022

If you were to “cold call” and attempt to sell a product or service to a potential customer, there will be a fair amount of energy and time dedicated to bringing the person on the other end of the call up to an understanding of who you are, and what it is that you’re selling, and why they should be interested or even care about it.

Digital PR 246

Digital PR Reputation Employee Social Media 246

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Don’t advertise your brand. There’s no need to digress into an advertisement for your company or service (although a good introduction is essential, as outlined below.) Have a cup of strong coffee and let your charisma elevate the energy of the event. Be prepared to elaborate, offer an anecdote, or introduce a new issue.

B2B 178

B2B Trade Shows Leadership Conference 178

Communications Conversations

MAY 26, 2022

Where do we focus the bulk of our time and energy in social media marketing? Or, what about advertising. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. When it comes to social media marketing, our priorities seem to be messed up. What am I talking about?

Social Media 143

Social Media Marketing Media Community 143

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Stern + Associates

JUNE 25, 2014

At the center of the problem is the fact that creating content that nobody consumes is like producing anything else that no one wants to buy – a waste of time, energy and valuable resources. Another buzzword swarming around this year is “native advertising.” Online advertising platforms can include search and display advertising (i.e.

Leadership 103

Leadership Strategy Energy Advertising 103

Cision

DECEMBER 6, 2015

Disney and Google aren’t alone in their application advertising plans. This filter places Beats headphone on a user’s head, adds a disco ball spinning in their mouth and simulates musical energy erupting out of their heads.

Google 120

Google Advertising Advertising Film 120

Contently - Strategy

AUGUST 30, 2024

Instead of highlighting the latest technology, newest features, or energy efficiency, real people talk about how the product makes their lives better. The answer should be “never,” because they don’t use traditional advertising and don’t spend any money on paid ads or endorsements.

Storytelling 85

Storytelling Marketing Travel Case Study 85

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. Partners with the same values.

Company 174

Company Conference Corporate Leadership 174

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. A call to action is a powerful thing; it invites people to get involved, to contribute their passion and their resources, whether energy, money or time.

Enterprise 227

Enterprise Agency Radio Fashion 227

PRSay

MAY 3, 2019

It is critical to rededicate our energy, attention and resources to journalists who cover the newsworthy moments in our lives. But this, at the end of the day, is just promotion and advertising. As PR jobs increase and journalism employment falls, we need to figure out a way to reinvest in journalism, and fast.

Publicity 148

Publicity Newspapers Journalism Energy 148

The Hoyt Organization

AUGUST 23, 2024

Another big conservation area is energy. More hotels are exploring alternative energy sources , specifically renewable energy such as solar. For example, using lighting alternatives with LED bulbs is a simple way to reduce energy consumption as these bulbs use significantly less energy than regular bulbs.

Hotels 95

Hotels Industry Energy Local 95

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. WebpageFX predicts that by next year, 90% of online content will be video.

Video 149

Video Case Study Agriculture B2B 149

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? “We are bombarded with information. By the time you get to the office, you’ve been bombarded thousands of times.

Storytelling 120

Storytelling Skype Energy Software 120

Ethical Voices

MAY 18, 2023

I was fascinated by the studies and believe they provide some insights that will be of use to any communication professional dealing with climate change or clean energy. Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy.

Ethics 83

Ethics Reddit Energy Advertising 83

5W PR

AUGUST 31, 2023

Crafting a winning advertising campaign for a beverage brand requires a blend of creativity, strategic thinking, and a deep understanding of consumer preferences. Whether it’s exceptional taste, health benefits, sustainable packaging, or a unique ingredient, the USP should be the foundation of the beverage advertising campaign.

Brand 78

Brand Branding How To Advertising 78

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Here are the areas in which I think we need to focus our energy in skills and learning and development.

Government 151

Government Crisis Energy Community 151

Cision

NOVEMBER 30, 2016

Why You Need to Do It: Looking back at where you invested time and energy for your marketing can help you determine which tools actually netted the results you wanted and which were a waste of time. That will help you with the next task. Plan for the New Year. But you owe it to your brand to try at least a handful every quarter. Nuff said.

Marketing 120

Marketing Energy Tools Content Marketing 120

Stephen Waddington

AUGUST 12, 2020

It’s too early to understand the impact of the crisis but each entrepreneur tells a story of grit, energy, innovation and a distinctive proposition. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. What’s your why?

Agency 161

Agency Meeting Retail Energy 161

Cision

JULY 20, 2015

Everyday after our daughter’s preschool class ends, parents gather in the indoor gym or courtyard to try (often unsuccessfully) to drain the kids of their remaining energy. Extraverts get their energy from interaction with people and the external world. Kids tend to have more energy than their parents.

Energy 120

Energy Viral Storytelling Community 120

Mark My Words

AUGUST 11, 2017

There’s still an energy there. For people like me, it’s more the energy of an old bull elephant, though, rather than of a sprightly herd of impala. As part of his roadshow to advertise The Establishment Club , he is pointedly staying away from the Fringe, even though his Routemaster bus will be in attendance. The scale is there.

Energy 92

Energy Advertising Advertising Course 92

Stephen Waddington

OCTOBER 8, 2018

Like all social media platforms it monetises data and engagement through advertising. The value it returns to you is directly proportional to the energy you invest. Use the tools on the platform to proactively manage your network. LinkedIn has worked hard to drive engagement on the platform. It’s your community.

LinkedIn 104

LinkedIn Agriculture Energy Reputation 104

PRSay

OCTOBER 9, 2017

Every generation brings new energy, innovations, ideas and challenges,” she said. “We She also holds a bachelor’s degree in advertising from the University of Georgia’s Grady College and a certificate in magazine and website publishing from New York University. What are we doing to grow the next generation of great leaders?”.

Conference 128

Conference Leadership Meeting Energy 128

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Newsfile

NOVEMBER 14, 2023

starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts.

Examples 116

Examples Retail Energy Product Launch 116

The Proactive Report

DECEMBER 21, 2015

Think back to physics: perception data are like a ball sitting on the edge of a cliff; they have potential energy, they just need a force to push them to motion. Then, these folks used more research to find the optimal multi-channel mix to implement their campaign. Use these data as both checkpoints and springboards — never conclusions.

Data 100

Data Advertising Advertising Measurement 100

Cision

FEBRUARY 2, 2017

We are also taking a risk, and being here for a bit over a month now, there is a unique energy in our newsroom. Hopefully, the recent election cycle and the spread of fake news is teaching people that journalism costs money and new models are needed now that advertising revenue has gone out the window. We are the scrappy underdog!

Healthcare 120

Healthcare Journalism Policies Report 120

5W PR

JULY 5, 2023

For instance, advertisements may focus on maintaining strength, vitality, and performance, which are key concerns for many men. This includes addressing concerns such as performance, muscle development, and energy levels. Advertisements and product descriptions often use terminology and phrases that men can relate to.

Marketing 78

Marketing Sports Advertising Advertising 78

5W PR

APRIL 10, 2023

Communicating Ethical Practices Marketing and advertising campaigns should highlight a brand’s ethical practices to inform consumers. This encompasses waste and emission reduction as well as the use of renewable energy sources and sourcing sustainable materials. Brands can reflect these values through updated branding.

Consumer 88

Consumer Brand Branding Ethics 88

Bianchi Biz Blog

SEPTEMBER 5, 2024

Energy and sustainable tech are other fast growing sectors. The slowdown in inflation is explained in particular by falling energy prices. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. For instance Google and Microsoft both have large data centers in Finland.

Marketing 100

Marketing Radio Automotive Television 100

Cision

APRIL 26, 2016

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Bad Pitch Blog

MARCH 22, 2010

2) Advertising: Paid placement can be very useful if you want complete control of the message, including when it appears. Send the photo with just the cutline and save everyone some time and energy of an accompanying release. So here are some alternatives to the much loved, abused and murdered news release. Oh and personnel releases?

Infographics 98

Infographics Energy YouTube Mobile 98

5W PR

FEBRUARY 10, 2020

Something alive with energy and excitement, a solution delivered in the way most people remember best: through a story. Something that connected with the target market in a way they couldn’t get out of their minds?

Guidelines 97

Guidelines Energy Storytelling Advertising 97