Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. But new forms of measurement are not necessarily sufficient to command re-investment in an industry or function.

Communications 186

Communications Marketing System Measurement 186

Cision

APRIL 5, 2016

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.

Advertising 120

Advertising Advertising Facebook B2C 120

Onclusive

DECEMBER 19, 2019

So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. Another way to quantify how the BS detector works can be found in Nielsen’s Global Trust in Advertising study. That is why they hire managers, directors and analysts and pay for control systems to measure performance.

Marketing 195

Marketing Advertising Advertising System 195

The Resolution Blog

DECEMBER 17, 2015

Go to any publisher advertising rate card and you’ll find the unique user figure rarely changes so is this a true representation of who viewed our coverage? When we created coveragebook.com, our aim was to try and gain the most accurate impact measurement as possible for online PR coverage so we felt; Views. In short, no.

Measurement 120

Measurement Analytics SEO Google 120

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

Advertising 78

Advertising Advertising Exercises Measurement 78

ImPRessions - Crenshaw Communications

JUNE 23, 2022

A top priority of the best PR agency teams is measuring how well we do. It’s been said that PR results are hard to measure, but in recent years that has changed. As such, they should be specific, measurable, attainable, relevant and time-based. In our business, that means establishing key performance indicators (KPIs).

Measurement 182

Measurement Agency Advertising Advertising 182

Cision

NOVEMBER 6, 2017

Social media and search engines are riddled with conspiracy theories and misinformation presented as news. Simply that its algorithms did their job, but that they’d take measures to improve those algorithms in the future. Today, the primary thing that’s changed (besides the name) is that fake news now permeates the online world.

Google 225

Google Facebook Wikipedia Engineering 225

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg.

Trends 161

Trends Publicity SEO Advertising 161

Beyond PR

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Conversion — Measure downstream activity and business impact.

Measurement 72

Measurement Media B2C B2B 72

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Turning PR into a measurable science means there is no longer room for personal preference. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Reporting on data. Use it here.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Pereg Ventures, along with all three of the company’s largest existing institutional investors, Wildcat Ventures, Storm Ventures, and Correlation Ventures, participated in the round.

Analytics 150

Analytics Data Big Data Technology 150

Cision

AUGUST 11, 2016

Advertising Age Online. Search Engine Land. Search Engine Watch. Search Engine Journal. Search Engine Roundtable. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert. Advertising Week. Social Media Examiner. brandchannel.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ReimaginePR

JUNE 15, 2020

While you could most certainly run an entire social media campaign for free, paying for social media advertising (or Paid Social, as it’s called in the biz) is the best way to leverage social media technologies to your advantage. Social Media Marketing: Defining Your Business Goals.

Social Media 177

Social Media Branding Brand Marketing 177

Deirdre Breakenridge

MARCH 23, 2016

Measurement. Compare that with digital advertising, in which.02% Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Earned (publications like The New York Times). Newswires (press releases). Owned (company blogs).

Communications 150

Communications How To Analytics Public Affairs 150

Critical Mention

JANUARY 9, 2019

To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future.

Trends 108

Trends Marketing Mobile YouTube 108

5W PR

SEPTEMBER 10, 2024

In today’s dynamic digital landscape, performance marketing is a pivotal strategy for businesses aiming to achieve measurable outcomes. Search Engine Marketing (SEM) Paid search involves bidding on keywords to display ads at the top of search engine results pages (SERPs). There are two options here.

Marketing 78

Marketing Engineering Advertising Advertising 78

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Alarming when you remember that Richard Edelman refers to Google as “the world’s biggest reputation management engine.”

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 66

B2B Measurement Blogging Community 66

5W PR

NOVEMBER 26, 2024

Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns. Ensure the content is optimized for search engines to improve visibility and attract organic traffic. Provide tutorials, tips, and strategies related to the game.

Video 78

Video Trends Marketing Advertising 78

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

OCTOBER 9, 2024

It encompasses various tactics, including Search engine optimization (SEO), which focuses on optimizing websites to improve their visibility in search engine results pages. Pay-per-click (PPC) advertising is paid advertising on search engines and social media platforms.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

5W PR

OCTOBER 1, 2020

The performance of marketing strategies is carefully measured across the web, mobile and social media, and then it’s compared to the industry competitors or any available challenger brands for the company. There are different benchmarks for every channel, as well as for advertising, search engine optimization (SEO), and email.

Advertising 88

Advertising Advertising Measurement Facebook 88

5W PR

NOVEMBER 27, 2024

Optimize the website for search engines, ensuring it’s mobile-friendly and easy to navigate. Consider paid advertising to reach a wider audience and target specific demographics. Leveraging Digital Marketing In today’s digital age, a robust online presence is crucial.

How To 78

How To Marketing Hotels Local 78

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Here are six ways to do that, with an emphasis on the all-important media relations engine. Shortcuts That Fuel Earned Media Results. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

5W PR

AUGUST 14, 2024

Performance marketing, a data-driven approach focused on measurable results, has transformed how businesses connect with their target audience. Unlike traditional advertising, where payment is based on ad impressions or placements, this model ensures that advertisers only pay for actions that directly contribute to business goals.

Marketing 78

Marketing Advertising Advertising Data 78

5W PR

NOVEMBER 6, 2024

Setting Clear Marketing Objectives Before launching the campaign, establish clear and measurable objectives. The last is paid advertising, which means online ads, search engine marketing (SEM), and display advertising. This includes website traffic, which measures the number of visitors to the game’s website.

Video 78

Video How To Marketing Television 78

5W PR

OCTOBER 4, 2024

In the digital age, where consumers face a constant barrage of advertisements, businesses are continuously seeking innovative ways to stand out and drive results. Performance marketing tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing have become industry cornerstones.

Publicity 78

Publicity Marketing Crisis Management Engineering 78

Waxing UnLyrical

NOVEMBER 21, 2011

We even built and launched a consumer app helping power users (the term “influencer” didn’t exist to describe online authorities at the time) measure their success and gain insights on their contribution, their peer network, etc. If users and advertisers see value in this model, that’s wonderful.

Measurement 91

Measurement Advertising Advertising Data 91

Contently - Strategy

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. Organic traffic refers to traffic that comes from search engines or other sources without direct payment. In contrast, paid traffic refers to traffic that comes from paid advertising, such as Google Ads or Facebook Ads.

Analytics 109

Analytics Content Marketing SEO Data 109

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

The Resolution Blog

JANUARY 29, 2019

Online traffic refers to the flow of people visiting a website but isn’t used to measure anything specifically. If you want to measure the traffic to your site, you first need to decide what you’re about to measure?—?unique The other definitions in this series can help you choose what to measure. What is a user?

Web 120

Web Analytics Measurement Mobile 120

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 137

Tools Publicity Measurement SEO 137