The Proactive Report

APRIL 7, 2022

It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing. Social advertising is a skill PR and marketing pros need to master.

Survey 147

Survey LinkedIn Engineering Web 147

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Seach Engine Optimisation (SEO) is the holy grail of online visibility, and blogging is your trusty friend when it comes to this. Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

5W PR

MARCH 13, 2024

Paid advertising Paid advertising can boost organic reach in travel marketing campaigns. Target specific demographics and interests on social media and search engines to reach the right audience at the right time. By ranking organically, destinations can guide potential travelers directly to their shores.

Travel 78

Travel Consumer Strategy Transportation 78

5W PR

OCTOBER 5, 2020

These days, with advertising giants like Google and Facebook controlling over 50% of the digital advertising market, publishers have to find other ways to get any sort of ad support for their journalistic endeavors. That balance for newsletters is 90% informative or entertaining content and 10% sales.

Marketing 88

Marketing Engineering Education Advertising 88

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? Those are their sponsors and they pay for the advertising. Remember that Google is a question search engine. Ask Google, “Who writes about [your topic] at [name of publication]?” Make your business newsworthy. New” is the key word. Right” is the important word.

Publicity 331

Publicity Television Local Pitching 331

The Proactive Report

FEBRUARY 27, 2021

This is because the search engine never compromises on the one that has the problem of plagiarism. Their marketing history can reflect the moral offense, which can lead to marketers being ruined by the advertisement market or any other platform. Plagiarism is a high-level risk for any content but especially on the internet.

Engineering 130

Engineering Reputation Data Advertising 130

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. But they are now more important than ever.

Insurance 204

Insurance Insurance Advertising Advertising 204

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

Writing 89

Writing SEO Engineering Product Launch 89

5W PR

APRIL 8, 2021

A press release can be used to announce a new product or a new service, as it’s easy to distribute it to all major search engines and social media platforms, as well as journalists and news outlets, as this way the company is able to reach a larger number of people. Before Writing a Press Release. How to Write the Best Press Release?

Engineering 128

Engineering Writing Social Media Report 128

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Rise of native advertising. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. SEO goes mobile.

Trends 108

Trends Marketing Mobile YouTube 108

PR Fuel

JANUARY 20, 2021

Why should you try writing press releases and do press releases work for SEO? Before you decide to write a press release, here are some things you need to know. Before you decide to write a press release, here are some things you need to know. A press release for SEO can act as your advertisement for sales or giveaways.

SEO 52

SEO Engineering Writing Analytics 52

Prohibition

JANUARY 19, 2024

Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences. Look no further, check out our round-up below.

Groups 62

Groups Instagram Social Media Facebook 62

5W PR

SEPTEMBER 14, 2020

This element is then followed by effective landing pages and search optimization, keeping track of ratings and online reviews, and finally, paid search and social advertisements. In fact, local SEO And listing management are closely connected, because when the listings are complete and accurate, they improve the rankings in search engines.

Local 88

Local Marketing SEO Mobile 88

Mindful Marketing

NOVEMBER 27, 2020

The DOJ recently levied an antitrust lawsuit against Google, “alleging that the online giant engaged in anticompetitive conduct to preserve monopolies in search and search advertising.” On the other hand, Google’s inordinately large share of the market for online search, does resemble a monopoly.

Google 97

Google Engineering Advertising Advertising 97

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” For SEO, links from relevant sites tell search engines that your site is also contextually relevant, helping support your ability to rank.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. Naturally, anyone writing content for your owned media needs researched keywords to ensure that the content appears in the right search results.

Brand 208

Brand Branding How To SEO 208

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” PR firm Gregory FCA recently announced a free AI tool to write press releases “in three minutes.”

Software 78

Software Company Pitching Training 78

Melissa Agnes

MARCH 5, 2014

False reviews, which are often disguised as write-ups from genuine dissatisfied customers, typically lead to poor ratings and, ultimately, a poor reputation for the victimized businesses. Once we are able to identify the anonymous posters, we can obtain an injunction from the court to submit to the website and search engines.

How To 219

How To Reputation Engineering Advertising 219

Bianchi Biz Blog

MAY 17, 2021

I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency.

Meeting 65

Meeting Automotive Engineering Media 65

Bianchi Biz Blog

MAY 8, 2023

I have been writing about vehicle infotainment centers and connectivity. I love living in the city and I am always out and about trying new restaurants, going to events (as I write this I am preparing to go to the Brooklyn Botanic Garden to see the cherry blossoms) and people-watching. I respond well to pitches that have a “why.”

Automotive 84

Automotive Report Meeting Radio 84

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. Search is a primary channel for growth – and most B2B websites get the majority of their visitors through search engines.

B2B 145

B2B Study Blogging Marketing 145

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Press releases should be written in proper AP style (like journalists write).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. Guest blogging is when you write a unique article to be published on an external website. In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. What is Guest Blogging?

Blogging 62

Blogging Google Writing SEO 62

The Proactive Report

JUNE 29, 2015

More valuable and useful than other sites: If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training. Keep in mind that your content should be created primarily to give visitors a good user experience, not to rank well in search engines.

Google 100

Google Training Engineering Web 100

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve. Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business.

How To 176

How To Media Guidelines Pitching 176

PR 20/20

OCTOBER 11, 2018

Node is an AI-powered discovery engine that connects people with opportunity at massive scale. Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities.

Tools 71

Tools Marketing Enterprise Software 71

MaccaPR

DECEMBER 10, 2014

-based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.”

SEO 98

SEO Interviews Blogging Engineering 98

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. Good writing should speed readers along , not confuse them with industry jargon. Quantifiable objectives headlined every case study we wrote.

Case Study 117

Case Study Study Video Writing 117

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. So, what does this have to do with you? Have a Social Media Strategy.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important.

LinkedIn 100

LinkedIn Brand Branding SEO 100

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 82

Publicity Small Business Advertising Advertising 82

Deirdre Breakenridge

NOVEMBER 16, 2016

The fact that marketers and advertisers have long been able to prove their work’s value with heavy-hitting quantitative data, metrics such as direct sales, means that it’s been somewhat easier for them to get a seat at the decision-making table. Is PRTech finally in the same ballgame as MarTech or AdTech? SFM: Yes, exactly. What is it?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. What is Native Advertising?

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

JANUARY 14, 2020

10 was as consequential as Edison’s death was for the engineering professions, or Henry Ford’s for the automotive industry. Second, that combination of advertising and public relations was a seminal moment. For PR professionals worldwide, Jan.

Leadership 158

Leadership Automotive Employee Corporate 158