ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.

Brand 323

Brand Branding eBook Advertising 323

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

Government 152

Government Survey Ethics Media 152

PRSay

APRIL 27, 2016

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. When does product publicity become native advertising? Is it only when it appears as a paid ad opportunity on a rate card, available to any advertiser? PR Teams – Be On Alert.

Advertising 90

Advertising Advertising Ethics Guidelines 90

Cision

FEBRUARY 5, 2016

Native advertising is one of the most controversial and least understood concepts in contemporary marketing. shared her perspective on native advertising in a recent podcast recording. From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. Overlapping skill sets.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

5W PR

DECEMBER 12, 2024

Consumers are no longer swayed by mere advertising claims. Consumers are increasingly curious about the ingredients, manufacturing processes, and ethical practices behind their favorite products. UGC can be more impactful than traditional advertising, as it comes from real people and is often perceived as more genuine.

Marketing 78

Marketing Ethics Consumer Advertising 78

Deirdre Breakenridge

DECEMBER 5, 2017

Page Society in preparation for the book, “ Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job.”. She teaches courses in public relations and advertising. Her research interests include public relations management and ethics. She also serves as the faculty adviser for the Baylor PRSSA chapter.

Internal 208

Internal International Ethics Journalism 208

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform.

Trends 333

Trends Industry Government Data 333

PRSay

SEPTEMBER 24, 2021

PRSA members may access the ESAs in the Ethics in Communication Community Library on MyPRSA.). ESAs from PRSA’s Board of Ethics and Professional Standards help professionals navigate possible ethical conflicts. Each ESA is a deep dive into a specific ethical topic. Each ESA is a deep dive into a specific ethical topic.

Ethics 182

Ethics International Internal Agency 182

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics 93

Ethics Groups Handbook Education 93

Deirdre Breakenridge

AUGUST 7, 2014

No other generation has had to deal with the media and advertising interweaving themselves into practically every aspect of our lives. Our work ethic may not look like the work ethic of years before us, but we do work hard. No other generation has ever had access to so much information so easily.

Blogging 269

Blogging Ethics Education Technology 269

Ethical Voices

JULY 25, 2022

She discusses a number of important ethical issues, including: Why we need to trust but verify. Ethics and predatory lending. I started my career at Rubenstein Associates, had a really solid and ethics filled foundation from them. There are days where ethical challenges are around every turn. Ethics is actions, not words.

Ethics 83

Ethics Training Real Estate Agency 83

5W PR

NOVEMBER 22, 2024

This shift is driven by a confluence of factors, including increasing diversity, technological advancements, and a growing awareness of ethical and sustainable practices. This includes featuring models of all genders and identities, as well as using inclusive language in their advertising.

Marketing 78

Marketing Consumer Ethics Industry 78

Ethical Voices

JULY 28, 2022

Aside from everything discussed at hearings in Washington, there were a number of interesting ethics articles over the past few weeks. This is a totally unacceptable practice and goes against PR codes of ethics and FTC rules. When is talking about ethics advertising? – Thanks to @tressalynne for sharing this. .

Ethics 80

Ethics Media Internal International 80

PRSay

APRIL 18, 2016

Is ad-blocking ethical? The free content consumers enjoy is paid for by advertising. In the present business model, publishers are paid by advertisers. Randall Rothenberg, the president and CEO of the Interactive Advertising Bureau called ad blockers: “unethical, immoral and mendacious.” The issue is very controversial.

Ethics 60

Ethics Web Advertising Advertising 60

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Product Launch Agency 334

Contently - Strategy

OCTOBER 29, 2024

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? Videos that give more “pep talk from your cool older sister” than “advertisement from a jewelry company.” No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. The result?

B2B 98

B2B Brand Branding Case Study 98

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

Exasperated customers tweeted things like, “I just want a razor, not a lecture on ethics.” It’s okay if a brand message makes us uncomfortable; in fact, it may be a goal of great advertising. But what it probably portends is that we’ve entered a period of “woke” advertising.

Advertising 236

Advertising Advertising Video Ethics 236

Ethical Voices

MAY 18, 2023

The most popular media outlets for this type of native advertising were Forbes, BBC, and CNN. The study found this native advertising has an impact on editorial coverage in those prominent outlets. The researchers found a decrease in negative coverage of key companies after they purchased native advertising.

Ethics 83

Ethics Reddit Energy Advertising 83

Polaris

NOVEMBER 17, 2014

On the other hand, independent bloggers rely on advertising and sponsors to make a living. The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. Most of them have published rate cards outlining their expectations for a product review or giveaway.

Media Relations 232

Media Relations Marketing Media Fashion 232

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. We’ll look at ethics and governance. The first and foremost for me is ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Ethical Voices

NOVEMBER 7, 2022

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 85

Ethics Travel Writing YouTube 85

PRSay

MAY 24, 2021

For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Opportunities for independent journalism.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Mark My Words

JUNE 5, 2024

As legacy media takes continual hits, everybody is looking for the magic ticket that appeals to consumers and advertisers,” said Mark Borkowski, a London-based British publicity, image and crisis consultant, told TheWrap. “It Newsrooms with Fleet Street Ethics | thewrap.com The Brits Invade U.S.

Ethics 60

Ethics Advertising Advertising Crisis 60

PRSay

SEPTEMBER 27, 2016

With faster-than-lightning change and technology, sponsored content, aka native advertising, offers ecommerce communicators clever tools to meet these daunting challenges. Both former students are strongly committed to ethical practice. And that’s serious commitment to ethical and effective ecommerce content management and creation.

Ethics 60

Ethics Advertising Advertising Technology 60

PRSay

APRIL 27, 2016

PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. A look at current and past practices, such as product and company publicity, makes this evident.

Advertising 60

Advertising Advertising Guidelines Company 60

Reputation Us

OCTOBER 16, 2023

According to Performance Marketing World, 84% of millennials don’t trust conventional advertising. So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources? Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality.

Reputation 167

Reputation Consumer Report Ethics 167

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. We need to create awareness around the norms in professional communication, marketing, advertising, and leadership around how we create a message, messaging, positioning, and core strategy. That is not ethical.

Ethics 78

Ethics Communications Agency Technology 78

PR in High Definition

OCTOBER 19, 2017

Neural network-style systems are programmed and trained to reach outcomes, within certain parameters, such as not letting high-risk people buy insurance or creating a category for advertisers to target once a topic reaches a certain threshold of interest amongst users. 1] [link]. [2] 2] [link]. [3] 3] [link]. [4]

Ethics 67

Ethics Crisis System Training 67

Mindful Marketing

AUGUST 24, 2018

It’s reasonable to think that such a mass problem requires a mass media solution, but is advertising the answer to decreasing domestic violence? The other involves ethics. In terms of shock, even if it works, should advertisers use it to combat domestic violence? Is shocking people the right thing to do?

Advertising 50

Advertising Advertising Ethics Nonprofit 50

Mindful Marketing

FEBRUARY 26, 2023

I’d recently written a couple of pieces about AI and ethics based on some extended conversations I’d had with ChatGPT. In those discussions I probed the bot’s moral mind, asking it almost any ethical question I could conceive. But how mindful are they in their advertising?

Ethics 96

Ethics Advertising Advertising Analysis 96

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings.

Brand 90

Brand Branding Marketing Ethics 90

Stephen Waddington

MAY 9, 2017

Fake news has become a catch all term for any ethical issue that impacts the media or public relations. Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue.

Conference 108

Conference Ethics Advertising Advertising 108

PRSay

NOVEMBER 20, 2024

Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said. Local news has lost 60% of its advertising revenue in the past decade, and 80% over the last 20 years. Some 1,561 U.S. counties have just one news source.

Local 140

Local Newspapers Journalism Radio 140

Deirdre Breakenridge

SEPTEMBER 26, 2016

My current research is focused on ethics and internal communication. She received her PhD in advertising from the University of Texas at Austin. Her research focuses on public relations management, organizational power, and ethics. Are you planning or working on any additional research studies in 2016 / 2017?

Publicity 150

Publicity Policies Social Media Study 150

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior.

Marketing 90

Marketing Pinterest Radio Instagram 90

5W PR

APRIL 10, 2023

Brands must align values with ethical practices. Updating their brand values is necessary to better reflect ethical practices. Developing a Clear Mission Statement Developing a clear mission statement can communicate a brand’s ethical values to consumers.

Consumer 88

Consumer Brand Branding Ethics 88