Bianchi Biz Blog

NOVEMBER 21, 2024

Despite bureaucratic hurdles, high taxes, and rigid labor laws posing challenges, France’s economy remains resilient, with government initiatives aimed at fostering entrepreneurship and foreign investment. While GDP is estimated to have grown by 0.9%

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Marketing Pinterest Radio Instagram 90

PRSay

MAY 24, 2021

For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Opportunities for independent journalism.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

PRSay

NOVEMBER 20, 2024

Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said. Local news has lost 60% of its advertising revenue in the past decade, and 80% over the last 20 years. Some 1,561 U.S. counties have just one news source.

Local 140

Local Newspapers Journalism Radio 140

Deirdre Breakenridge

SEPTEMBER 26, 2016

My current research is focused on ethics and internal communication. She received her PhD in advertising from the University of Texas at Austin. She previously worked for almost 12 years in government and nonprofit public relations. Her research focuses on public relations management, organizational power, and ethics.

Publicity 150

Publicity Policies Social Media Study 150

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

MAY 25, 2021

This finding echoes another study that showed businesses are more trusted than government, media and non-governmental organizations (NGOs). 71% trust a business with “products/services are effective/work as advertised.”. Losing that trust, however, can have rather severe consequences. Do you know what’s not on the list?

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Brand Branding Survey Customer Service 112

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Governments and law makers are slowly awakening to the issue but aren’t moving quickly enough.

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Government Education Print Ethics 103

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. As an example of its topics, in September a panel of journos discussed the Federal Government’s media reform bill. You can also subscribe to media email updates. Media Week.

Media 76

Media Journalism Radio Print 76

Buchanan PR

APRIL 12, 2023

We have all seen these terms tossed around about companies, in advertisements and throughout the media, but what do they really mean and why do they matter? Environmental, social, and governance (ESG) is a framework that helps companies measure and assess their ethical impacts using detailed criteria to meet their sustainability goals.

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Publicity Meeting Policies Employee 86

Sword and the Script

DECEMBER 20, 2022

There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally. A reset on advertising spend.

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Marketing Content Marketing Data Social Media 212

Stephen Waddington

JUNE 5, 2020

According to a survey conducted by Oxford University’s Centre for the Governance of AI, many Americans fear a future where mechanisms of AI become too intelligen t. Her dissertation in MA, Public Relations, Advertising and Applied Communication is focused on AI in PR. Our worst fear coming to life: robots taking over.

Healthcare 90

Healthcare Ethics Software Government 90

5W PR

JANUARY 15, 2024

This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities. Shaping public opinion and policy In the public sector, strategic communications are integral to shaping public opinion and influencing policy.

Communications 78

Communications Policies Product Launch Reputation 78

Mindful Marketing

JULY 19, 2023

These organizations often say they don’t sell customer data; rather, they “share” it with their advertising partners. Of course, advertisers pay these big data collecting companies to run their ads, so selling vs. sharing seems like semantics. In Europe, you do; but in the US, you don’t.

Analytics 101

Analytics Data Retail Advertising 101

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. Executives (22%) Customer (21%) Employees (12%) Board (11%) Shareholders (11%) Notably, PR ranked media, government officials, influencers and activist groups lower – each with less than the 10% of the votes. Blogs, including independent and corporate blogs, can be credible. The results?

Survey 113

Survey Industry Leadership Study 113

Sword and the Script

OCTOBER 17, 2017

love awards and accolades” which are an “elaborate scheme to sell advertising”. While lawyers must consider the legality of their marketing, they also must consider the ethics of their marketing. Each state or jurisdiction has its own set of ethical rules that apply to lawyers’ marketing efforts. a) Integrity of the Profession.

Marketing 79

Marketing Ethics Interviews Meeting 79

Solo PR Pro

JUNE 12, 2018

Data has always informed the work of public relations professionals, but the sheer volume of information available today raises a new set of ethical and moral questions about what we collect, curate, share, and use. Data is worth money and in the quest for funding, scientific rigor (and ethical considerations) may fall by the wayside.

Privacy 40

Privacy Data Ethics Policies 40

Mark My Words

NOVEMBER 26, 2015

McDonnell argues this “flamboyant gesture” was required to cut through the Osbornomic noise and get a point out about the sale of public assets to foreign buyers, including the Chinese (“Maoist”) government. Choosing whether or not to watch a TV show isn’t usually an ethical choice. Is he right? Amazon provides a case for the defence.

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Film Training Retail Ethics 60

PR Conversations

JULY 14, 2016

The Chartered Institute of Public Relations (CIPR) describes “greenwashing” as, The actions of a company, organisation or government, which promotes environmental practices, whilst acting in a way that is opposite or does not adhere to the claim.”. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40

Ethics Handbook Guidelines Local 40

PR Conversations

JULY 14, 2016

The Chartered Institute of Public Relations (CIPR) describes “greenwashing” as, The actions of a company, organisation or government, which promotes environmental practices, whilst acting in a way that is opposite or does not adhere to the claim.”. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40

Ethics Handbook Guidelines Local 40

PR Conversations

JULY 14, 2016

The Chartered Institute of Public Relations (CIPR) describes “greenwashing” as, The actions of a company, organisation or government, which promotes environmental practices, whilst acting in a way that is opposite or does not adhere to the claim.”. Ensure the communication is consistent with the company’s ethics and culture.

Ethics 40

Ethics Handbook Guidelines Local 40

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., ESG (Environmental, Social, and Governance) reporting involves disclosing an organization’s performance in these areas. What is Native Advertising? Key PR Concepts Explained 6.

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Viral Crisis Communications SEO Reputation 52

Sword and the Script

FEBRUARY 6, 2018

The institutions it looks at are as follows: government, non-governmental organizations (NGOs), business and media. Trust and the Unlikely Reinvention of Advertising [UML]. You can be an ethical and persuasive PR pro or marketer without selling your soul. Visibility is a Commodity; Trust is the Ultimate Conversion.

Content Marketing 79

Content Marketing Marketing Journalism Financial 79

Critical Mention

JUNE 21, 2017

has laws governing the use of OPC, and that there can be serious consequences for those who don’t follow copyright rules. Understanding the ethics of sharing. Then they rely on subscriptions and/or advertiser fees to recoup their costs and make a profit. copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 22, 2017

has laws governing the use of OPC, and that there can be serious consequences for those who don’t follow copyright rules. Understanding the ethics of sharing. Then they rely on subscriptions and/or advertiser fees to recoup their costs and make a profit. copyright law dates from the Constitution.

Film 60

Film Print Creativity Internal 60

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) We can see this with resistance to abandon the flawed advertising-equivalent measuring of media coverage, for instance. If you have views on this topic, then add a comment here or on social media.

Training 65

Training Ethics Data Analysis 65

PR Conversations

OCTOBER 27, 2023

How much would a new multi-lateral symmetrical governance require a more balanced ethical approach to communication that necessarily involves an identification of the grey areas or the unsettled aspects of an issue when communicating about it?

Exercises 70

Exercises Interviews Public Affairs Financial 70

PR Conversations

JANUARY 29, 2016

That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts. And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Ethically ambiguous? asks Preston.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This is reflective of a traditional view of public relations.

Interviews 113

Interviews Publicity Technology Social Media 113

Burrelles Fresh Ideas

JUNE 6, 2023

Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical. As you can see, the use of artificial intelligence in marketing communications is extensive.

Communications 40

Communications Marketing Technology Data 40

Where the Fishermen Ain't

OCTOBER 25, 2013

Hacker,” in the ethical and non-pejorative sense , refers to someone with a passion for learning how a system works as well as relentlessly improving it. If PR inspires people to build something that does to PR what TiVo was supposed to do to television advertising , we''ll know (perhaps too late) that we failed.”

Publicity 39

Publicity Wikipedia System Community 39

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. You can also pull from third-party data sources, like government sites. These pages are typically found on library sites, educational websites, and local government websites. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71

PRSay

SEPTEMBER 7, 2021

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.” Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept.

Ethics 174

Ethics Public Affairs Policies Guidelines 174

PR Conversations

OCTOBER 27, 2023

For example, often they formed coalitions to interact with government and then with the government interacted with an organization. Even with the old media, publics typically interacted with each other as well as with the organization.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

NOVEMBER 7, 2023

Propel, which is headquartered in Tel Aviv said its technology is currently being used by elements of the Israeli government and NGOs in its armed conflict with Hamas. Classwork includes specialized training in topics like user design and creating immersive platforms, as well as courses on ethics, psychology and research skills.

Employee 156

Employee Software Survey Report 156

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

A perfect example of how third-party “earned media” can boost an image in a way advertising just can’t. It’s a study in relationships between reporters and sources and tells the story of how editors and publishers grapple with hugely consequential and ethically murky editorial decisions.

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Film Local Leadership Radio 136