Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. Then came the bad news: the event organizer felt this would be too much. And that’s how G2Planet got started in creating technology platforms to manage marketing events. His first client came in 2002.

Industry 90

Industry Marketing Enterprise Mobile 90

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. PR teams have been handling these kinds of events for years. These attacks can even stem from an initiative the company is proud of.

Communications 190

Communications Journalism Advertising Advertising 190

Stephen Waddington

JUNE 13, 2019

UK citizens report that the news negatively affects their mood and they feel powerless to affect events. News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Broadsheet titles have also suffered significant year on year declines in print but are pinning their hopes on new online revenue.

Print 115

Print Media Newspapers Local 115

Flack's Revenge

DECEMBER 5, 2018

First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Business event attendance is at record highs and many B2B brands consider events their best source of leads. Business event attendance is at record highs and many B2B brands consider events their best source of leads.

Social Media 149

Social Media Marketing Media B2B 149

PRSay

MAY 24, 2021

During a virtual event hosted by Milwaukee Press Club on Feb. Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Opportunities for independent journalism.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Prowly

FEBRUARY 20, 2025

Being featured in print or broadcast can enhance your credibility, be perceived as more prestigious, andmost importantlyhave a longer-lasting impact than a simple post or tweet. With Prowly, you can track both print and broadcast mentions alongside digital coverage, ensuring a comprehensive media monitoring strategy.

Writing 104

Writing Communications How To International 104

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

JANUARY 24, 2023

largely centers around advertising. Examples: Print news sites, broadcast news, blogs, newsletters and possibly influencer posts. Examples: Any type of advertising including, sponsored posts, native ads, pay-per-click (PPC) ads and paid social media. Drawbacks: Advertising is expensive.

Media 106

Media Advertising Advertising Print 106

Cision

MARCH 21, 2016

Native Advertising. While mobile and multimedia continued on an upward trajectory, native advertising’s importance fell. Understandably, those working for digital outlets sided more strongly with this revenue-generating source, than those covering stories for traditional print outlets. This explains why almost half (48.9

Trends 120

Trends Mobile Media Print 120

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. The COVID-19 crisis is hastening the digitisation of news from print to internet services. Print accounts for 80% of UK newspaper revenues and digital 20%.

Print 102

Print Newspapers Crisis Local 102

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. Without a robust speaking history, which are realistic events? Though your speaker’s expertise may be 3D printing for example, is a 3D printing conference the best option?

Conference 120

Conference Print Trade Shows Advertising 120

PRSay

JUNE 15, 2020

During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. However, this year, many of those larger events have been canceled or postponed. Yes, people still read print publications, especially in niche media.

Consumer 109

Consumer Travel Local Community 109

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present.

Branding 104

Branding Brand How To Measurement 104

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. Event marketers can create those emotionally resonant moments and, here’s the thing – not everyone has to experience it on the street! How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. There’s no reason to stress about typos that were printed on 100 physical copies of materials. A media kit can be a make or break opportunity for the brand.

How To 176

How To Media Guidelines Pitching 176

Cision

JULY 5, 2016

Once a comprehensive, prioritized audit is completed, we break down each point of exposure into its own manageable plan in the event the crisis occurs. If not, consider multiple internships with different types of marketers: a PR firm, an advertising agency, an internal corporate marketing team.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Events and campaigns have shifted online but we’ve quickly learnt that it’s not possible to replicate physical campaigns or events in a digital space. Newsrooms have been cut back to the bone and journalists furloughed.

Government 151

Government Crisis Energy Community 151

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. The visual nature of television may be serving as a buffer to the greater decline faced by print media. Marketers, in turn, advertise in the publication that attracts their desired audience.

Comparison 120

Comparison Television Print Social Media 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

YouTube 136

YouTube Video Training Survey 136

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. ACs often have a role in media list prep, client media monitoring and, event support.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 106

Publicity Media Advertising Advertising 106

PR for Anyone

JANUARY 20, 2022

Media is editorial content unless you are paying for advertising. Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. The fastest way to never get asked back again is by making it all about you and selling. I’d love to connect.: Transcript. Hey everybody.

Interviews 130

Interviews How To Media Television 130

Agility PR Solutions

OCTOBER 10, 2019

Marketing efforts can include print media, television commercials, online advertisements, social media platforms and special events. Public relations is both an art and a science. It’s the practice of creating awareness by marketing a business, product or person.

Television 68

Television Fashion Print Advertising 68

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement.

Sports 86

Sports Television Advertising Advertising 86

ImPRessions - Crenshaw Communications

MAY 29, 2020

But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. Messages about being together, about in-person work teams, festive crowded events, and even hugs, were scrubbed. Marketers quickly moved to recontextualize campaigns to align with our new and unexpected circumstances.

Marketing 156

Marketing B2C Retail Print 156

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. Holding events both online and offline is now part of media management. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Sword and the Script

OCTOBER 25, 2022

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g., From print to digital.

Communications 149

Communications Crisis Internal International 149

Stephen Waddington

MAY 17, 2020

Tech response to physical separation - remote video production is connecting people via the internet with remote events such a births and funerals. The exception may be local and hyper local print that connects directly with communities. Advertising revenue will follow where it hasn’t already.

Tourism 118

Tourism Fashion Retail Travel 118

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 150

Software Case Study Advertising Advertising 150

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world.

Pitching 120

Pitching Policies Ethics Mobile 120

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Your stories should elaborate on events such as how your previous customers felt after they used your product, what changed for them thanks to your help, and anything else that’s relatable to potential customers.

Storytelling 159

Storytelling Comparison Case Study Brand 159

Sword and the Script

NOVEMBER 11, 2014

Just imagine how popular your kid would be, joked one father showing me the item in a print catalog as our kids jumped on a trampoline, if you established a “ The Fortress ” in your backyard. In the case of Rainbow Play Systems, it not just a single event or day, but rather the aggregate overtime.

Marketing 120

Marketing System Viral Insurance 120

Presspage

AUGUST 15, 2024

Highlight why your story is relevant to their audience, offer an interesting spokesperson, or extend an invitation to an exclusive event. Avoid generic stock photos and low-resolution imagesjournalists need assets that are print- and web-ready. Dont look for free advertising Not every product launch or company milestone is newsworthy.

Pitching 78

Pitching Product Launch Advertising Advertising 78

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Native advertising. Native advertising and sponsored content are a form of media that publishers have relied on as a revenue stream. It's often used for special editions produced for a conference or event.

Media 103

Media How To Advertising Advertising 103

Inbound PR

SEPTEMBER 4, 2018

Social media allows you to build brand awareness without needing to invest a ton in media, print or display advertising. It allows you to bring leads to your business by complementing or augmenting your other marketing efforts such as email or events.

Social Media 59

Social Media Media Strategy Print 59

5W PR

APRIL 11, 2023

This occurs through high-end advertising, product placement, and celebrity endorsements. Instead, they use print magazines, social media, and events. Mercedes-Benz and BMW, for instance, offer exclusive events and test drives to solidify their relationships with customers.

Marketing 78

Marketing Radio Print Consumer 78

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. For example, your brand can create a positive image by allowing your representative to become a speaker at an event.

Video 110

Video Marketing SEO Social Media 110