PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. For example, recently, a right-wing, low-reliability publication condemned Pizza Hut. Understanding earned but unwanted media.

Communications 187

Communications Journalism Advertising Advertising 187

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Entrants should definitely read the fine print in the rules/guidelines before entering. Awards produced by U.S. based pubs Digiday and AdExchanger are actually global.

B2B 295

B2B Industry Company Case Study 295

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. 2) Make it really easy to complain another way.

Advertising 60

Advertising Advertising Social Media Twitter 60

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. For example, being included on Oprah Winfrey’s “favorite things” list can make a company. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

5W PR

MARCH 2, 2021

Micromarketing is an advertising approach that targets niche audiences in the market – in other words, through micromarketing, companies can directly market their products or services to a highly targeted consumer group. Micromarketing Tactics to Own your Niche. Different companies have their own micromarketing approaches.

Marketing 88

Marketing Consumer Radio Groups 88

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.

Social Media 149

Social Media Marketing Media B2B 149

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. If you remember back in the day when PR folks would print their press kits, you already understand what a digital media kit is. This is called your boilerplate.

Media 120

Media Trade Shows Print Advertising 120

5W PR

APRIL 11, 2023

This occurs through high-end advertising, product placement, and celebrity endorsements. Some luxury goods examples include designer clothing, high-end watches and jewelry, luxury cars, private jets, and yachts. Instead, they use print magazines, social media, and events.

Marketing 78

Marketing Radio Print Consumer 78

ImPRessions - Crenshaw Communications

AUGUST 17, 2016

We are no exception, with outreach occurring now in categories as varied as 3D printing, online advertising and wearable tech, to name a few. Though your speaker’s expertise may be 3D printing for example, is a 3D printing conference the best option? Think outside the conference.

Conference 120

Conference Print Trade Shows Advertising 120

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Myth #4: PR is just advertising. PR goes way beyond advertising. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. Will you set up a digital newsroom to host everything or mail out a printed newsletter? For example, Red Bull’s magazine, “The Red Bulletin,” is available in both digital and print versions to appeal to young males, whether on the go or at home.

Journalism 120

Journalism Strategy Branding Brand 120

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. For example, when the Financial Times and Bureau of Investigative Journalism collaborated on a study of European Structural Funds, the full investigation took nine months, 12 journalists and one full-time programmer.

Journalism 120

Journalism Trends Print Local 120

PR 20/20

FEBRUARY 21, 2023

For companies who relied solely on traditional marketing tactics, such as advertising on billboards or in printed material at conferences, return on investment was minimal or even moot during the pandemic. For example, if you’re a firm specializing in estate planning, TikTok is not likely the platform for you.

Marketing 68

Marketing Resources Advertising Advertising 68

Shift Communications

OCTOBER 20, 2014

Other great examples of this? Oh, and the storytelling graphic above is available in poster-size , if you’d like to print it out and hang it in your office as a reminder. Advertising Content Marketing Marketing Press Release Public Relations' Christopher S. Vice President, Marketing Technology.

Content Marketing 167

Content Marketing Marketing Storytelling B2B 167

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. The fall of Communism in Eastern Europe, for example. The far more casual dress code generally used to be the business card of the advertising industry.

Print 64

Print Social Media Web Television 64

The Hoyt Organization

JUNE 23, 2024

Unlike traditional advertising methods such as print or TV ads, email marketing is much more affordable and has a higher ROI (return on investment). For example, you could send prospective students information about campus tours and application deadlines based on their enrollment stage.

Education 59

Education Marketing Guidelines Resources 59

Cision

JANUARY 25, 2016

The big budgets owned these channels, and consumers had to pay attention to those advertisements.”. In the webinar, Joe brings up two examples: Andy Schneider, also known as The Chicken Whisperer, and John Deere. John Deere’s case goes back to 1895 when they launched “The Furrow,” now a print and electronic monthly publication.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Cision

JANUARY 21, 2016

To return to the roommate example, you may wear your roommate’s boots, but that doesn’t make you your roommate. For example, Red Bull uses brand journalism every time they publish “The Red Bulletin,” a slick print and digital magazine targeted toward their primary demographic, young males. Brand Journalism in Action.

Journalism 120

Journalism Branding Brand Content Marketing 120

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 89

Publicity Media Advertising Advertising 89

ImPRessions - Crenshaw Communications

MAY 8, 2017

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery.

Media 199

Media Interviews YouTube Advertising 199

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. Because blocking many kinds of advertisements through browser-based tools is a common practice nowadays, it’s essential to feed content to your users in a way that comes across more naturally — through influencer marketing.

Strategy 251

Strategy Case Study Instagram Print 251

Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics.

Journalism 120

Journalism Branding Brand Fashion 120

Burrelles Fresh Ideas

MAY 7, 2024

These include the standard data most media monitoring firms provide, like media coverage volume (aka “counting clips”), impressions (circulation in print), ad value (or ‘media cost’). For example, calling someone a “rockstar” is a compliment in the PR industry. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. Heck, you’re better off printing the tweet and posting it in the bathroom stall! On Twitter, that’s even worse.

Social Media 123

Social Media Marketing Media LinkedIn 123

Barokas

MAY 22, 2019

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise.

Storytelling 60

Storytelling Radio Print Advertising 60

Stephen Waddington

FEBRUARY 12, 2021

Take editorial, for example. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2% Long-form content has taken on a life of its own both in print and in audio also, particularly through podcasts.

Crisis Management 88

Crisis Management Print Ethics Local 88

5W PR

MAY 20, 2020

Podcasts, print advertising, or paid influencers? For example, look at these two headlines: 1 – Bob’s Parts introduces new widget. These are simple examples, but think about how they land on a person skimming headlines. Traditional media? Social media? Digital platforms? A combination of any or all of these?

Measurement 88

Measurement Print Local Social Media 88

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. You can also subscribe to media email updates. Media Week.

Media 76

Media Journalism Radio Print 76

Sword and the Script

JULY 28, 2020

At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. (click image for higher resolution) An Illustration: Bulldog Reporter The Bulldog Reporter was a long time trade publication for the public relations (PR) community.

Content Marketing 107

Content Marketing Marketing B2B Advertising 107

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. In other words, TV ads only ran when people were most apt to buy stuff.

Social Media 120

Social Media Facebook Print Twitter 120

5W PR

APRIL 9, 2019

Connecting with consumers offline doesn’t have to entail just another advertising campaign. Traditional Advertising Isn’t Dead. Some advertisers will turn their nose up at the prospect of advertising in a more “traditional” vein, such as a magazine or a billboard. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

Sword and the Script

FEBRUARY 2, 2021

This may not seem obvious if you are accustomed to monitoring online or print coverage. This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”. In those mediums, you can spot a mention in a story. Register here.

Software 119

Software Technology Advertising Advertising 119

PR Fuel

NOVEMBER 20, 2020

For example, are you hoping to boost sales or are you trying to build brand recognition and trust? For example, if your products appeal to families, you can generate a message that is family-focused. Whether or not you choose to advertise on TV or on the radio, it’s always a good idea to think about print and digital advertising.

Radio 80

Radio Print Writing Consumer 80

MaccaPR

AUGUST 26, 2015

Although 17-minutes-long, the Lego brand video is a shining example of how engaging the medium of video can be in communicating a corporate history story that's true to its brand. The New York Times TimesMachine is a best-in-class example of how a brand can digitize its archives to engage its audiences. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

Rock the Status Quo

SEPTEMBER 3, 2014

Calling themselves advertising agencies or interactive agencies feels dated, and while they might have a public relations department (or person), calling themselves a public relations agency is too limited – so they substitute the word digital. Let me give an example. They assume a digital agency offers everything digital.

Agency 188

Agency SEO Advertising Advertising 188