ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

As we navigate the “relations” part of public relations, we can all use a primer on the value of business friendships, for example. To increase PR, marketing, and advertising industry knowledge. OK, it’s actually more advertising and marketing news and trends, but it’s such a fun read, we highly recommend.

Blogging 159

Blogging Pitching Fashion Sports 159

Katie Paine's Measurement Blog

FEBRUARY 23, 2024

There’s plenty of evidence that PR has never been the “equivalent” of advertising. And the worst offender seems to be sports-related PR people. And the worst offender seems to be sports-related PR people. The post Why are sports teams perennial Measurement Menaces? Bet their parents wouldn’t agree.

Sports 52

Sports Measurement Course Examples 52

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. For example, Porter Novelli partnered with ALS Association to raise awareness of the illness.

Brand 126

Brand Branding Storytelling Analytics 126

Cision

JANUARY 21, 2016

To return to the roommate example, you may wear your roommate’s boots, but that doesn’t make you your roommate. For example, Red Bull uses brand journalism every time they publish “The Red Bulletin,” a slick print and digital magazine targeted toward their primary demographic, young males. Brand Journalism in Action. The tactic works.

Journalism 120

Journalism Brand Branding Content Marketing 120

Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics.

Journalism 120

Journalism Brand Branding Fashion 120

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

Sports 54

Sports Social Media Instagram Media 54

Cision

JUNE 9, 2016

Remember, this isn’t advertising. Here’s an example of the three E’s in action. For example, explain why you are taking on a construction project by yourself instead of hiring someone to do it or why the renovation needs to be done. Well I have news for you: it’s not. This is media relations. Will it educate the audience?

Pitching 120

Pitching How To Brand Branding 120

PRSay

FEBRUARY 21, 2018

PRsay talked with Hanna Bolte, APR — co-chair of PRSA’s Entertainment and Sports Communications Section — about NBC’s VR feature, her favorite commercials, and how Olympic athletes can maintain their brand equity long after the closing ceremonies. It was a super showcase of both inclusivity and the future of sports.

Sports 94

Sports Communications Viral Fashion 94

PR in High Definition

MAY 26, 2020

It’s perfectly acceptable to be firm and fair, but do be realistic: you may need a plan for re-hiring if a number of staff decide to leave, for example. Unless you’re the likes of Zoom or a hand sanitiser manufacturer, experts like Sir Martin Sorrell have advised that you can’t ‘spend [on advertising] your way out of a recession’.

Communications 118

Communications How To Construction Employee 118

5W PR

NOVEMBER 2, 2023

These initiatives set limits on betting, require “know your customer” (KYC) procedures, mandate tax reporting, and place restrictions on advertising. For instance , in Germany, strict regulations prohibit gambling advertising on any medium between 6 p.m.

Trends 78

Trends Sports Advertising Advertising 78

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Since that point, the health of the business-to-business market has been mixed.

Government 151

Government Crisis Energy Community 151

Cision

NOVEMBER 6, 2015

For example, should there be a link to find a nearby location, sign a petition, get a coupon or join a mailing list? For example, would somebody watching a do-it-yourself video be watching while doing a project? Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue.

Video 120

Video Trends YouTube Television 120

ReimaginePR

JUNE 15, 2020

While you could most certainly run an entire social media campaign for free, paying for social media advertising (or Paid Social, as it’s called in the biz) is the best way to leverage social media technologies to your advantage. Social Media Marketing: Defining Your Business Goals. What does the ‘right’ social media platform mean?

Social Media 177

Social Media Brand Branding Marketing 177

Cision

APRIL 26, 2016

Last Thursday, as disbelief spread across the globe and people started processing the shocking news that 57-year-old music legend Prince had died, brands, businesses, sports teams and others shared in the collective grief that filled the social-sphere. Good examples: 1. A purple nebula, in honor of Prince, who passed away today.

Brand 120

Brand Branding Social Media Sports 120

Buzzstream

DECEMBER 3, 2020

If your pay-per-click (PPC) advertising budget is tight, you might want to look into bidding on exact match keywords. Today, we’ll look closely at exact match keywords, why they should be an important part of your brand’s advertising strategy, and what makes them different from other types of keywords. Let’s go! . Match Type.

Google 127

Google Advertising Advertising Groups 127

PRSay

FEBRUARY 27, 2018

PRsay talked with Hanna Bolte, APR — co-chair of PRSA’s Entertainment and Sports Communications Section — about NBC’s VR feature, her favorite commercials, and how Olympic athletes can maintain their brand equity long after the closing ceremonies. It was a super showcase of both inclusivity and the future of sports.

Sports 74

Sports Communications Viral Fashion 74

Cision

JANUARY 6, 2017

It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. That includes the guest experience, the environment, advertising and social media. Adrienne Weiss: We are thrilled to have our book “Brand Buzz” launch.

Retail 225

Retail Consumer Brand Branding 225

Critical Mention

MARCH 6, 2020

Your brand’s face-to-face communication should express a similar tone that your company’s digital marketing and advertising messages share. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Publicity 112

Publicity How To Sports Conference 112

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. It’s vital to take a step back from promotional advertising. Now comes the big question: Should B2B brands use TikTok? It depends.

B2B 137

B2B Brand Branding B2C 137

Mindful Marketing

JUNE 29, 2024

.” It’s a rule most of us learn early in life, but apparently not all advertisers have adopted it. As a marketing professor, I probably pay more attention to advertising than most people do, which sometimes leads to seeing similarities among ads and noticing some interesting trends. Wrong for one should mean wrong for all.

Advertising 81

Advertising Advertising Groups Television 81

Buzzstream

MARCH 26, 2020

Sticking to traditional advertising channels will cause you to drown out in the crowd. For example, tools like Woven allow you to send a link to your calendar to schedule meetings with ease. . For example, let’s say a Youtuber with 100,000 subscribers wants $1000 for a 30 second read in the middle of a video. Image source.

YouTube 116

YouTube Brand Branding Video 116

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. All kinds of things you’ve got sports starting. What advice can you give to either students or their parents. If you’re a chiropractor, talk about heavy backpacks. The opportunities are endless.

Pitching 130

Pitching Media Insurance Insurance 130

Stephen Waddington

FEBRUARY 19, 2019

The Department for Digital, Culture, Media and Sport (DCMS) Select Committee has published its final report on fake news. Propaganda on Facebook is an example of how fake news can be targeted at scale but it’s one example alongside countless others. The Leave campaign advertised on the side of a bus during the Brexit campaign.

Facebook 68

Facebook Report Radio Sports 68

Cision

APRIL 26, 2016

For example, sure Snapchat is a new tool we have, and brands are beginning to successfully leverage it in their marketing efforts, but does it make sense for your current objective and situation to reach the audience you’re looking to target? What drew you to the field of public relations and communication?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

NewsWhip

JULY 21, 2021

One such example was FINA banning a swim cap that was created specifically for Black athletes , which has sparked backlash. Additionally, in the past few days, news about Dentsu — the Games’ exclusive advertising partner — struggling to successfully reach the market in Japan has also been a source of interest. .

Advertising 88

Advertising Advertising Measurement Sports 88

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 24) “I do research to better understand what people know about college sports and then try to help fill the gaps with compelling content and proof points.”.

Employee 146

Employee Print Writing Survey 146

Contently - Strategy

MARCH 11, 2020

Our main target was the Effies, the premier awards show celebrating advertising effectiveness. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. Get permission first.

Case Study 115

Case Study Study Video Writing 115

Critical Mention

OCTOBER 29, 2019

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. For example, a company that sends out a press release for a restaurant’s grand opening should include specific details such as where and when the event is.

Radio 92

Radio Television Social Media Sports 92

Konnect Agency

JULY 25, 2024

The Olympics are more than just sports; they’re a global celebration of the human spirit. we understand the unique power of Olympic advertising and are always searching for inspiration from brands that have embodied the Olympic spirit. Unforgettable Moments in Olympic Advertising Got Milk? ” ads?

Sports 52

Sports Storytelling Advertising Advertising 52

Mindful Marketing

MARCH 3, 2024

One prominent recent example reflecting a broadening tolerance of curse words is the edgy slogan adopted by Pennsylvania Governor Josh Shapiro: “Get sh_t done.” Think of social media altercations, sports fights, and road rage. Advertising is one of the world’s most pervasive and influential forms of communication.

Marketing 100

Marketing Healthcare Study Advertising 100

The Resolution Blog

JANUARY 29, 2019

A hit is the number of files “downloaded” on a site (here, a file might include photos, graphics, or a form, for example), whereas a visit is measured by one person visiting a page of a website, If someone visits a webpage that has 15 photos and 3 buttons, the analytics will show there as being 18 hits but just 1 visit. What is Reach?

Web 120

Web Analytics Measurement Mobile 120

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Earned Media Examples. Share Tweet Share. What is Earned Media? As previously mentioned, earned media comes in different forms.

Radio 80

Radio Media Newspapers Sports 80

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. For example, how is the product or service transforming people? They train for their sport every day. Who is it transforming? Stay in shape.

Exercises 101

Exercises Creativity Radio Resources 101

Mindful Marketing

OCTOBER 19, 2022

Play is one way to slow that descent, whether it’s by participating in a low-intensity sport or doing word puzzles. Friendships often form among individuals on sports teams, chess clubs, hiking groups, etc. To develop relationships: People build bonds with others in many different settings, e.g., work, school, church, and play.

Apparel 103

Apparel Sports Construction Resources 103

Shift Communications

JANUARY 16, 2015

After launching advertising options in October 2014, Snapchat partnered with Millward Brown Digital to provide analysis around the first six ad campaigns featured on the platform. Snapchat tends to cater to a younger demographic and will often lend itself more to consumer-focused brands, like retail, sports, food, etc. And brands?

Advertising 60

Advertising Advertising Analysis Retail 60

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. An example: is Bounty a paper towel? An example of this is Dunkin Donuts. It’s also the “quicker picker upper.” Brand Extension.

Brand 109

Brand Branding Publicity Consumer 109

Critical Mention

SEPTEMBER 5, 2019

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . Having others talk about your company on social media helps build credibility.

Social Media 75

Social Media Media Analysis Radio 75