Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. For example, Porter Novelli partnered with ALS Association to raise awareness of the illness.

Brand 126

Brand Branding Storytelling Analytics 126

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

Sports 54

Sports Social Media Instagram Media 54

Cision

DECEMBER 20, 2017

A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example. For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses.

Industry 222

Industry How To Insurance Insurance 222

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. For example, I am looking for three takeaways from a current news event,” so “pitches need to be especially topical and add analysis to the news of the day.”.

Media Relations 195

Media Relations Trends Media Newspapers 195

5W PR

OCTOBER 19, 2023

Celebrity endorsements have been a staple of marketing and advertising for decades. From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. For example, micro-influencers are individuals with smaller but highly engaged followings on social media.

Brand 78

Brand Branding Product Launch Sports 78

Mindful Marketing

MARCH 3, 2024

One prominent recent example reflecting a broadening tolerance of curse words is the edgy slogan adopted by Pennsylvania Governor Josh Shapiro: “Get sh_t done.” Think of social media altercations, sports fights, and road rage. Advertising is one of the world’s most pervasive and influential forms of communication.

Marketing 100

Marketing Healthcare Study Advertising 100

NewsWhip

JULY 21, 2021

One such example was FINA banning a swim cap that was created specifically for Black athletes , which has sparked backlash. Additionally, in the past few days, news about Dentsu — the Games’ exclusive advertising partner — struggling to successfully reach the market in Japan has also been a source of interest. .

Advertising 88

Advertising Advertising Measurement Sports 88

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Stephen Waddington

FEBRUARY 19, 2019

The Department for Digital, Culture, Media and Sport (DCMS) Select Committee has published its final report on fake news. Propaganda on Facebook is an example of how fake news can be targeted at scale but it’s one example alongside countless others. The Leave campaign advertised on the side of a bus during the Brexit campaign.

Facebook 68

Facebook Report Radio Sports 68

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

As we navigate the “relations” part of public relations, we can all use a primer on the value of business friendships, for example. To increase PR, marketing, and advertising industry knowledge. OK, it’s actually more advertising and marketing news and trends, but it’s such a fun read, we highly recommend.

Blogging 159

Blogging Pitching Fashion Sports 159

Cision

JANUARY 21, 2016

To return to the roommate example, you may wear your roommate’s boots, but that doesn’t make you your roommate. For example, Red Bull uses brand journalism every time they publish “The Red Bulletin,” a slick print and digital magazine targeted toward their primary demographic, young males. Brand Journalism in Action. The tactic works.

Journalism 120

Journalism Brand Branding Content Marketing 120

Mindful Marketing

FEBRUARY 12, 2022

Despite the fact that 30 seconds during the 2022 sports spectacle reached an astounding $7 million per spot , NBC sold out its ad inventory, with a very high percentage of those spots leveraging humor , including some rather crude comedy. What’s with all the advertising irreverence? What Gen Z actually craves is authenticity.

Advertising 81

Advertising Advertising Chemicals Energy 81

PRSay

FEBRUARY 27, 2018

PRsay talked with Hanna Bolte, APR — co-chair of PRSA’s Entertainment and Sports Communications Section — about NBC’s VR feature, her favorite commercials, and how Olympic athletes can maintain their brand equity long after the closing ceremonies. It was a super showcase of both inclusivity and the future of sports.

Sports 72

Sports Communications Viral Fashion 72

PR for Anyone

AUGUST 25, 2022

I gave a bunch of examples in the video above (and the transcript below). This is the perfect example of newsjacking. All kinds of things you’ve got sports starting. What advice can you give to either students or their parents. If you’re a chiropractor, talk about heavy backpacks. The opportunities are endless.

Pitching 130

Pitching Media Insurance Insurance 130

Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics.

Journalism 120

Journalism Brand Branding Fashion 120

PR in High Definition

MAY 26, 2020

It’s perfectly acceptable to be firm and fair, but do be realistic: you may need a plan for re-hiring if a number of staff decide to leave, for example. Unless you’re the likes of Zoom or a hand sanitiser manufacturer, experts like Sir Martin Sorrell have advised that you can’t ‘spend [on advertising] your way out of a recession’.

Communications 118

Communications How To Construction Employee 118

PRSay

FEBRUARY 21, 2018

PRsay talked with Hanna Bolte, APR — co-chair of PRSA’s Entertainment and Sports Communications Section — about NBC’s VR feature, her favorite commercials, and how Olympic athletes can maintain their brand equity long after the closing ceremonies. It was a super showcase of both inclusivity and the future of sports.

Sports 94

Sports Communications Viral Fashion 94

Prohibition

DECEMBER 13, 2022

Here we look at the different types of digital PR campaigns, including some practical examples, to get you started. This could include holidays, such as Christmas, Valentine’s Day or Bank Holidays, key events , such as sporting events or awards, or awareness days that are relevant to your brand. Examples of this include: Maps.

Digital PR 62

Digital PR Analysis B2C Examples 62

Mindful Marketing

OCTOBER 19, 2022

Play is one way to slow that descent, whether it’s by participating in a low-intensity sport or doing word puzzles. Friendships often form among individuals on sports teams, chess clubs, hiking groups, etc. To develop relationships: People build bonds with others in many different settings, e.g., work, school, church, and play.

Apparel 103

Apparel Sports Construction Resources 103

Buzzstream

DECEMBER 3, 2020

If your pay-per-click (PPC) advertising budget is tight, you might want to look into bidding on exact match keywords. Today, we’ll look closely at exact match keywords, why they should be an important part of your brand’s advertising strategy, and what makes them different from other types of keywords. Let’s go! . Match Type.

Google 127

Google Advertising Advertising Groups 127

Critical Mention

MARCH 6, 2020

Your brand’s face-to-face communication should express a similar tone that your company’s digital marketing and advertising messages share. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Publicity 112

Publicity How To Sports Conference 112

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Earned Media Examples. Share Tweet Share. What is Earned Media? As previously mentioned, earned media comes in different forms.

Radio 104

Radio Media Newspapers Sports 104

Mindful Marketing

JULY 1, 2022

One of my favorites is Frank Caliendo , who is best known for impressions of famous sports figures; his John Madden and Charles Barkley impressions are great! Frank Caliendo may sound like Charles Barkley, but he obviously isn’t the NBA legend and popular sports broadcaster. Only a person knows what they themself would say.

Sports 77

Sports Study Technology Consumer 77

Critical Mention

SEPTEMBER 5, 2019

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . Having others talk about your company on social media helps build credibility.

Social Media 75

Social Media Media Analysis Radio 75

Buzzstream

JULY 10, 2024

You can take the Daily Mail as an example, which really clearly has a travel section defined in the URL structure. You’ve got sports, lifestyle, and fashion. To your sports site, or you’ve got a link coming from the politics section, coming to your site, which one of those is the better link?

Digital PR 98

Digital PR SEO Google Travel 98

Critical Mention

OCTOBER 29, 2019

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. For example, a company that sends out a press release for a restaurant’s grand opening should include specific details such as where and when the event is.

Radio 92

Radio Television Social Media Sports 92

Maxim Behar

JUNE 12, 2024

For example, the parties use words like "strength" as abbreviations. I am surprised by the enormous amount of money spent on billboards and outdoor advertising. Maxim: Why shouldn't a person post a sports photo? Behar – an extensive range and many new political forces – green, social, orienting, and repositioning.

Comparison 64

Comparison Policies Local Government 64

Cision

JUNE 9, 2016

Remember, this isn’t advertising. Here’s an example of the three E’s in action. For example, explain why you are taking on a construction project by yourself instead of hiring someone to do it or why the renovation needs to be done. Well I have news for you: it’s not. This is media relations. Will it educate the audience?

Pitching 120

Pitching How To Brand Branding 120

Cision

JULY 26, 2017

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Up until now, it has not been very easy to advertise on the Snapchat platform. Hobbies and interests. Home and garden. Life stages.

Social Media 233

Social Media How To Insurance Insurance 233

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Since that point, the health of the business-to-business market has been mixed.

Crisis 151

Crisis Government Energy Community 151

Buzzstream

MARCH 26, 2020

Sticking to traditional advertising channels will cause you to drown out in the crowd. For example, tools like Woven allow you to send a link to your calendar to schedule meetings with ease. . For example, let’s say a Youtuber with 100,000 subscribers wants $1000 for a 30 second read in the middle of a video. Image source.

YouTube 116

YouTube Brand Branding Video 116

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. It’s vital to take a step back from promotional advertising. Now comes the big question: Should B2B brands use TikTok? It depends.

B2B 138

B2B Brand Branding B2C 138

ReimaginePR

JUNE 15, 2020

While you could most certainly run an entire social media campaign for free, paying for social media advertising (or Paid Social, as it’s called in the biz) is the best way to leverage social media technologies to your advantage. Social Media Marketing: Defining Your Business Goals. What does the ‘right’ social media platform mean?

Social Media 177

Social Media Brand Branding Marketing 177

The Hoffman Agency

NOVEMBER 19, 2024

Arun Sudhaman , formerly Editor-in-Chief of PRovoke Media, pointed to an airline that recently ran an advertising campaign in Asia that had been banned in Europe for greenwashing; and to sporting organizations that express support for free speech and human rights but put those concerns aside in certain markets.

Local 36

Local Strategy How To Agency 36

PR Fuel

DECEMBER 6, 2020

So if you’re crafting a press release for a sports event, tailor your writing style and message to something a sports reporter would find engaging. So do some homework, and familiarize yourself with examples of engaging reporting, and well-written press releases, to find out what works. Make It Interesting!

Sports 59

Sports Media Writing Local 59

Mindful Marketing

JULY 4, 2020

However, as facial recognition becomes more of a norm in the marketplace – used to unlock smartphones, advertise special offers, curate VIP treatment at sporting events, verify identification for air travel and more – debates on whether or not it is good for society have ensued.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Contently - Strategy

MARCH 11, 2020

Our main target was the Effies, the premier awards show celebrating advertising effectiveness. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. Get permission first.

Case Study 117

Case Study Study Video Writing 117