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Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? David Carr, also of the Times , does not seem to think kindly of the practice, or, of poorly executed examples. Well, how, you may ask.

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3 PR Tips For Writing A Killer Media Pitch

ImPRessions - Crenshaw Communications

With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. For example, “DATA: 42% say AI will not take over.” For example, a less compelling subject line would be “According to MIT, experts say AI won’t take over in the next decade.”. Compelling subject lines.

Pitching 193
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What They Don’t Teach You About PR In College

ImPRessions - Crenshaw Communications

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. For example, I had no idea just how integral to a typical PR program the visibility earned through conference speaking opportunities are.

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5 Ways To Amplify PR Efforts

ImPRessions - Crenshaw Communications

For example, if your brand just put out a report with interesting stats, the information can be turned into engaging graphics or charts to engage not only customers, but journalists. It’s common for journalists to pick up something on Twitter to incorporate into an article or research for further commentary, for example.

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Writing The Killer PR Plan

ImPRessions - Crenshaw Communications

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. We believe strongly in low-cost piloting of certain ventures before committing large chunks of budget, for example. Make it flexible. Focus on simple ideas, packaged well.

Writing 130
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How To Create Interesting Digital Content For A “Boring” Industry

Cision

Exciting content people want to share is all around them — all they must do is write it down or film it. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example.

Industry 222
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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Write a rock-solid PR plan. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation.

Writing 136