Remove Advertising Remove Examples Remove Writing
article thumbnail

Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? David Carr, also of the Times , does not seem to think kindly of the practice, or, of poorly executed examples. Well, how, you may ask.

article thumbnail

3 PR Tips For Writing A Killer Media Pitch

ImPRessions - Crenshaw Communications

With these quick tips, you’ll be well on your way to writing stellar pitches that garner media attention and delight clients. For example, “DATA: 42% say AI will not take over.” For example, a less compelling subject line would be “According to MIT, experts say AI won’t take over in the next decade.”. Compelling subject lines.

Pitching 193
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Write a Communication Plan: Step-by-Step Guide for 2025

Prowly

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. Examples include: internal memos, team updates, newsletters and announcements, employee engagement initiatives, email communication, etc. It focuses on sending the right message clearly and effectively in your team.

Writing 104
article thumbnail

What They Don’t Teach You About PR In College

ImPRessions - Crenshaw Communications

I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do. For example, I had no idea just how integral to a typical PR program the visibility earned through conference speaking opportunities are.

article thumbnail

7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Here are examples of prior newsletters and heres where to subscribe. Most of the social media platforms have courses you can take on their advertising products.

Google 157
article thumbnail

5 Ways To Amplify PR Efforts

ImPRessions - Crenshaw Communications

For example, if your brand just put out a report with interesting stats, the information can be turned into engaging graphics or charts to engage not only customers, but journalists. It’s common for journalists to pick up something on Twitter to incorporate into an article or research for further commentary, for example.

article thumbnail

Writing The Killer PR Plan

ImPRessions - Crenshaw Communications

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. We believe strongly in low-cost piloting of certain ventures before committing large chunks of budget, for example. Make it flexible. Focus on simple ideas, packaged well.

Writing 130