Cision

DECEMBER 20, 2017

Exciting content people want to share is all around them — all they must do is write it down or film it. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Flo from Progressive Insurance is an excellent example.

Industry 222

Industry How To Insurance Insurance 222

PRSay

JULY 17, 2020

“If you want mothers to read … display ‘Mothers’ in your headline,” advised advertising guru David Ogilvy. Here’s an example from a Silver Anvil Award-winning campaign: Blood Cancer Patients and Advocates Visit Capitol Hill to Inspire Continued Support for Be the Match. Don’t write about your products and services.

How To 192

How To Writing Training Survey 192

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation.

Writing 136

Writing How To Pitching Privacy 136

Cision

FEBRUARY 22, 2016

When I looked into what actual research has been done into words that work well to convert customers, what I found was that linguistic research isn’t focused as much on what you say or write as much as the context and framing of your words. There are a few services that years after a cart abandonment still write a few times a week.

Writing 144

Writing Study Viral Consumer 144

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Myth #4: PR is just advertising. PR goes way beyond advertising. Myth #6: PR professionals just write press releases.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

DECEMBER 26, 2023

On the downside, we’re seeing an increasing risk of deep fakes; for example, the recent Greta Thunberg ‘vegan grenade’ satire. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 211

Writing Communications Marketing B2B 211

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? Look at magazine covers for great hook examples. Those are their sponsors and they pay for the advertising. Ask Google, “Who writes about [your topic] at [name of publication]?” Make your business newsworthy. New” is the key word. Right” is the important word.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Journalists often juggle beats and handle pressing deadlines on a daily basis; analysts, by contrast, are paid to do research and write in-depth reports that may take months. For example, while media briefings may get into what a company does, analyst briefings are much more geared towards how it actually does it.

Wireless 309

Wireless B2B Report Media Relations 309

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Are you playing a long game and saying, “We need to write more about these things or potentially engage with these writers,” or is there other things? That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. Earned Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. This article takes a closer look and describes several examples that can transform your PR campaigns. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

Cision

OCTOBER 19, 2017

But unless you have a full-time SEO expert on staff, it can be frustrating to find the right keywords when you’re in the middle of writing a blog post, creating a web page or writing a press release. For example “media relations” or “influencer marketing” might each have its own unique set of keywords.

Brand 208

Brand Branding How To SEO 208

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. For info on how to write a winning award submission , see this earlier post. Now let’s get that trophy case filled with hardware!

B2B 295

B2B Industry Company Case Study 295

PR Fuel

AUGUST 12, 2021

Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

Newsfile

NOVEMBER 14, 2023

By Melissa Strle Dive into the world of holiday PR with our essential toolkit, showcasing top press release examples from Amazon to Starbucks. Top 5 Press Release Examples (+insights) Discover how five leading brands effectively communicate their messages through innovative and impactful press releases. billion in U.S.

Examples 116

Examples Retail Energy Product Launch 116

Cision

OCTOBER 10, 2017

Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. The COVERGIRL ad I previously mentioned is an example of this. Check out this recent Instagram ad from Militza Yovanka. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. As an example, Thompson said he typically receives something like the following: “Hi Derek, I see you wrote about bitcoin.

Pitching 215

Pitching Journalism Construction Writing 215

ImPRessions - Crenshaw Communications

MARCH 14, 2019

And how do you write an effective press release? What’s news that will get someone to write about the story?). How to write a press release. More broadly, here are best practices that I keep in mind when writing a release: Lead with your news — Your headline and subhead are critical. So the press release is here to stay.

SEO 204

SEO Writing Advertising Advertising 204

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing. Photo credit: mclittlestock ].

Media Relations 197

Media Relations Trends Media Newspapers 197

PR Matters

MAY 27, 2014

Unfortunately, in the world of business, as well as communications, including PR, marketing and advertising, there remains a great tendency to use clichés instead of writing content that works well simply by being clear, to the point and providing value and evidence for the reader. Yet the words we use to achieve that?

Airlines 162

Airlines Advertising Advertising Writing 162

Polaris

JANUARY 6, 2015

Think you don’t have time to write a PR brief ? There is no one way to write a PR brief, but here are 9 elements that fit most situations. Share your advertising, promotion and social media campaigns. Include examples of media coverage particularly effective in communicating your key messages to your target audience.

Writing 100

Writing How To Measurement Advertising 100

Rock the Status Quo

SEPTEMBER 3, 2014

Calling themselves advertising agencies or interactive agencies feels dated, and while they might have a public relations department (or person), calling themselves a public relations agency is too limited – so they substitute the word digital. Let me give an example. They assume a digital agency offers everything digital.

Agency 188

Agency SEO Advertising Advertising 188

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

It also provides opportunity for those just starting out in the business to flex their writing muscles. That’s why we want to see junior staffers working hard to improve basic writing skills – expanding beyond press releases and pitches – to master blog posts, bylined articles, video scripts, speeches and more.

SEO 200

SEO Pitching Agency Exercises 200

Melissa Agnes

AUGUST 14, 2014

For example, a team of graduates conducted a research study on Fortune companies and their application of CSR (corporate social responsibility) on Facebook. For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Cision

JUNE 15, 2017

For example, in the food category, consider ethnic staple ingredients and multi-generational household habits. For example, in earned media, although there may be a Spanish-language spokesperson, “what is the impact specific to Hispanics that makes it newsworthy?” It is complex, yet simple. It’s about certain details.

Automotive 245

Automotive Resources Consumer Strategy 245

PR for Anyone

NOVEMBER 3, 2021

For example, ‘This new zoning law is going to change X, Y & Z.’ Email is best to get it in writing. And in special sections, preference is given to Realtors who advertise with us. Who is the contact at Inside Nova who writes about residential real estate? I’m also interested in the local real estate market.

Real Estate 223

Real Estate Local Pitching Media 223

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. For example, Patagonia’s partnership with famous climber Tommy Caldwell (“rock climbing ambassador”) reinforces both parties’ values. See this post for tips on writing stellar bylines. Take the stage. Corporate activism.

Company 174

Company Conference Corporate Leadership 174

Sword and the Script

JULY 9, 2024

eyeballs and by extension advertising), you improve your chances of coverage. For example, a good graphic or explainer video helps convey the point. The annual Orbit survey of bloggers is a good example. You can write, publish and pitch a press release without paying for distribution – and the markup costs for multimedia.

Survey 182

Survey Journalism Report Pitching 182

PRSay

MARCH 11, 2019

The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. The Google employee walkout over sexual harassment, for instance, was a key example of how these interests align; it highlighted a workplace culture issue and a company politics one, too.

Trends 151

Trends Communications Employee Enterprise 151

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. As a business owner, you want to achieve the most exposure for your business without having to spend a lot of money on advertising. Achieve Instant Exposure.

Writing 66

Writing SEO Local Advertising 66

ReimaginePR

OCTOBER 3, 2016

If you’re looking for an easy, but sure way, to define yourself as an expert in your field, here’s my advice: write an ebook. Aside from bragging rights, writing an ebook can help increase your authority because people will begin to see you as an expert on the topic. Don’t allow the prospect of writing an book to overwhelm you.

eBook 219

eBook How To Writing Community 219

PR Fuel

DECEMBER 25, 2020

Writing a company boilerplate is important to consumer education, advertising, promotion, and branding. In the following article, we’re going to give you the keys to writing great copy for yours. One good example from Arkansas-based Tacos 4 Life is to “combat hunger from around the world.”

Writing 82

Writing Company How To Apparel 82

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. For example, it never jumped on the earned media attribution bandwagon, because it didn’t see a clear path to sales.

Survey 178

Survey Software B2B Pitching 178

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239