Bianchi Biz Blog

JANUARY 16, 2025

This creates a large pool of talent for all marketing, PR, advertising and communications companies. Online: 6,998,000 Print, Weekday: 1,563,000, Print, Weekend: 1,780,000) CTV : Canadas largest private broadcaster, it owns several local stations, a 24-hours news channel and has a national station as well. of population) Facebook : 26.59

Print 100

Print Marketing Instagram Newspapers 100

Bianchi Biz Blog

DECEMBER 5, 2024

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small. million users in 2023 LinkedIn : 2.70

Radio 83

Radio Sports Marketing Local 83

MaccaPR

OCTOBER 22, 2018

With more than 2 billion monthly active users, Facebook has grown into one of the largest online advertising platforms in the world. With the potential to get your product or message in front of so many consumers, there are few businesses that haven’t yet embraced the world of social media advertising. Image source].

Facebook 103

Facebook Mobile Advertising Advertising 103

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. Facebook Messenger : 57.8% Be patient.

Marketing 90

Marketing Pinterest Radio Instagram 90

Flack's Revenge

JANUARY 10, 2019

I am not actively pushing Facebook targeting campaigns right now (most of our clients are in the B2B tech space, so Facebook is less important anyway). Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

How To 159

How To Facebook Social Media Advertising 159

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). When was the last time you had a personal conversation on Facebook? Just think about your inbox for a second.

Blogging 183

Blogging Comparison eBook Case Study 183

Rock the Status Quo

DECEMBER 1, 2016

Facebook Preferred Audience. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. When users spend more time on their wall, Facebook can show more ads and make more money.

Facebook 100

Facebook Banking Retail Local 100

Rock the Status Quo

DECEMBER 1, 2016

Facebook Preferred Audience. When it comes to Facebook pages, taking just a few minutes to set up “ preferred audiences ” is one of those things that can truly raise the bar on results for local businesses. When users spend more time on their wall, Facebook can show more ads and make more money.

Facebook 100

Facebook Banking Retail Local 100

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. PPC – PPC stands for Pay Per Click and is an advertising principle where advertisers pay sites like Google whenever users click on their ads.

SEO 211

SEO Tools Engineering Google 211

Sword and the Script

JANUARY 21, 2025

Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. Most of the social media platforms have courses you can take on their advertising products. This is where Libby comes in.

Google 157

Google Course Survey YouTube 157

Agility PR Solutions

OCTOBER 30, 2018

With more than 2 billion monthly active users, Facebook has grown into one of the largest online advertising platforms in the world. From mega brands such as Unilever and Amazon, to media companies like BuzzFeed and The New York Times, to small local mom-and-pop shops, marketers spent just shy of $40 billion on Facebook ads […].

Facebook 72

Facebook Local Advertising Advertising 72

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Its UK office announced that it’s starting to cover more local news. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media.

Journalism 120

Journalism Trends Print Local 120

Stephen Waddington

JUNE 13, 2019

Advertising-supported media has been affected by widespread job cuts including around a dozen people at digital-born BuzzFeed. The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research.

Print 115

Print Media Newspapers Local 115

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Who said the ship is listing or sinking?

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

The one thing their advertising has in common is humor, though Geico is still the one to beat. Social media output can also lead to traditional media coverage, like this response by the New York Mets to a prom request from a local student. One brand competes on price, one tugs at emotions, while another uses fear as a motivator.

Consumer 168

Consumer Brand Branding How To 168

Konnect Agency

FEBRUARY 27, 2025

For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. The combination of corporate oversight and local adaptability is key to franchise marketing success. A strong brand message is essential for any successful marketing strategy.

Marketing 52

Marketing Storytelling Local Measurement 52

Prohibition

NOVEMBER 12, 2018

But, are you using social media as effectively as you could be, and maximising your chances of success on platforms such as Facebook? Organic reach has been declining for years, with Facebook reducing the visibility of business and brand pages in the newsfeed, to the point that organic reach is actually trending towards zero.

Facebook 59

Facebook Strategy Advertising Advertising 59

Polaris

NOVEMBER 20, 2014

He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. He also addressed the Cannes Lions International Advertising Festival.

Storytelling 199

Storytelling Reddit Video Creativity 199

PRSay

OCTOBER 17, 2022

itstrishthedish VOTE IN YOUR LOCAL ELECTIONS! Don’t pay attention to some meme you see on Facebook or Twitter. So, when you go to our Twitter and Facebook accounts, as well as our Instagram page, we’ve got the blue checkmarks there that show we are the verified and trusted source. election2022 #floridacheck #elections #pov ?

Communications 186

Communications Video Social Media Facebook 186

Cision

MAY 23, 2016

Conversely, if you mention “social media” in reference to anything other than Facebook, odds are that most of the people who hear you will be thinking of Facebook features even if you’re trying to communicate the capabilities of Instagram. Peer Groups.

Communications 206

Communications Television Transportation Study 206

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Advertisers have pulled campaigns, either because businesses have themselves been impacted by the crisis, or they simply didn’t want their brand appearing alongside COVID-19 news.

Print 102

Print Newspapers Crisis Local 102

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

When Spotify went hyperlocal last year with its debut campaign in India, it was able to reflect local culture, moods and social moments. A successful PR campaign must account for local customer insights and nuances and communicators may want to look at hyper-localization strategies. . This resulted in huge success.

Mobile 156

Mobile Local Technology Television 156

PRSay

DECEMBER 12, 2018

Communications channels have become increasingly saturated, and now, with the backlash against Facebook , we’re even seeing simple user frustration boil over into outright rebellion. This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads.

Pitching 120

Pitching Strategy Film Advertising 120

Stephen Waddington

JANUARY 12, 2022

Concerns relate to the polarisation of societies, attacks on journalists and the free press, and the financial sustainability of local publications. News media has leaked advertising revenue to digital platforms, notably Google and Facebook, over the past decade.

Report 122

Report Media Journalism Privacy 122

Cision

DECEMBER 29, 2017

Did you know that none of those channels has beaten Facebook in terms of engagement? With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Use your company’s brand name for local targeting.

Instagram 120

Instagram How To Guidelines Facebook 120

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Business Wire

JANUARY 19, 2017

Within its 22 local newsrooms around the world, Business Wire employs experienced and knowledgeable editorial teams who review this content to confirm legitimacy and accuracy. Twitter, Facebook and other services modify the visibility of all content to maximize their own advertising revenues.

Financial 166

Financial Video Consumer Data 166

Prowly

FEBRUARY 3, 2025

Facebook Blue and white interface. They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. They made a press release inviting 100 participants to have a sleepover at IKEA after noticing a Facebook group called I wanna have a sleepover in IKEA.

Brand 104

Brand Branding How To Measurement 104

Rock the Status Quo

AUGUST 19, 2015

These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. What would happen if success of a story for a local news station were measured on local impact? It’s the news equivalent of clickbait.

Local 100

Local Journalism Infographics Social Media 100

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform.

Google 259

Google Digital PR Mobile SEO 259

5W PR

DECEMBER 26, 2019

Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. Social media and digital marketing company Sculpt also noted that they’ve redirected much of their focus to positive commenting in social media, particularly Facebook and LinkedIn. USP SHOWCASE.

Marketing 113

Marketing Instagram Media SEO 113

Stephen Waddington

JUNE 25, 2020

Local news is most valued but is on life support. But in both these countries a significant minority are now taking out more than one subscription, often adding a local or specialist publication. Photo by Tero Vesalainen/iStock / Getty Images. Print is down but digital is booming. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

PRSay

JUNE 1, 2018

Why do we follow athletes on Instagram, Snapchat, Twitter and Facebook? Large-scale events and programs require a 360 integrated marketing program across all disciplines, from public relations, advertising, social media and digital, to e-commerce, sales and logistics. For those with a good public image, it’s because they keep it real.

Sports 125

Sports Creativity Instagram Local 125

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. The original concept was elaborate and involved an online petition, local-market events, Census data research, and street leafleting to create attention. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

5W PR

SEPTEMBER 3, 2024

Media planning, the strategic allocation of marketing budgets across various media channels, is fundamental to successful advertising. Social media Platforms like Facebook, Instagram, and TikTok provide affordable advertising options. Utilize targeted advertising to reach specific audiences.

Brand 78

Brand Branding Media Print 78

Stephen Waddington

DECEMBER 12, 2019

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. Facebook Ad Library failed 48 hours before election day. Facebook’s digital doorstep Facebook has become one of the most influential political source thanks to targeting and local groups.

Publicity 93

Publicity Media Facebook Newspapers 93