Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Are you kidding?

Software 150

Software Case Study Advertising Advertising 150

Waxing UnLyrical

JUNE 13, 2012

In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc.

Blogging 101

Blogging Fashion Writing Community 101

Cision

APRIL 12, 2016

What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. And what fueled it has been working with incredible mentors and leaders in both publishing and PR.

Fashion 120

Fashion Pitching Journalism Social Media 120

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Look at leaders in fashion, music, and technology for inspiration. Additionally, with many clients advertising in their own trades, editorial coverage may be low-hanging fruit. Examine your company’s internal and external relationships and look for ways to improve them. Not convinced?

Skype 136

Skype Conference Agency Product Launch 136

Polaris

DECEMBER 6, 2014

All Things IC (internal communications) with Rachel Miller. Recent shows weighed in on native advertising, Jerry Seinfeld’s Clio award acceptance speech and Dolce & Gabbana’s fashion magazine website, Swide.com. Linked Conversations with Chuck Hester, a weekly conversation on how to leverage LinkedIn.

Marketing 147

Marketing Content Marketing Social Media Film 147

Sword and the Script

JUNE 6, 2020

Tiffany Hsu , an advertising and marketing reporter for The New York Times , has a balanced piece. Above all, actions speak louder than words: “That can be as simple as donating to organizations that support racial justice, elevating black business owners or committing to diversity programs internally.” The case for speaking out.

Branding 98

Branding Brand Fashion YouTube 98

Sword and the Script

JUNE 13, 2023

27% said newswires; 23% said industry experts; 20% said press releases [ostensibly those that aren’t sent over a wire service]; 16% said internal spokesperson; and 4% said customers of a brand. Takeaway: Credibility is an existential threat to journalism – and always has been. When you pitch a story, you need to be credible too.

Journalism 147

Journalism Media Relations Report Media 147

Cision

JULY 12, 2016

I think the goal for most brands (and of course advertisers) is to have viewers tune in live, and for some brands it’s about promoting the content as appointment television. It’s crucial to communicate with your executives and the appropriate people internally first, so no one is blindsided. Open communication is key. And sweets.

Television 120

Television Crisis Crisis Management Fashion 120

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Bianchi Biz Blog

SEPTEMBER 5, 2024

Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. The most popular commercial radio channel is Radio Nova.

Marketing 100

Marketing Radio Automotive Television 100

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign.

Agency 100

Agency How To Survey Employee 100

Stuart Bruce

SEPTEMBER 23, 2015

So not only is it too long, it’s also too American – you do see some international voices and brands, but not many. There’s a lot of hot air and hype about content marketing as lot of the stuff that’s ‘content’ is just good old-fashioned public relations tactics. And that’s the difference.

Film 60

Film Content Marketing Case Study Marketing 60

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. Perfect for B2C products with high visual appeal, such as fashion, food, tourism, photographers, etc.

Marketing 120

Marketing Pinterest Mobile Social Media 120

PR in High Definition

MARCH 24, 2020

March also marks Women’s History month and ahead of International Women’s Day on 8th March, a few Fireflies attended an event with inspirational female founders in tech. Our own Hollie Abbott suggests that it may be time to call quits on International Women’s Day and focus on gender equality every day. Read the full story on City A.M.

Fashion 48

Fashion Financial LinkedIn Government 48

Stuart Bruce

AUGUST 17, 2015

Testament to the great work GCS does is that it has won more than 80 international and national awards over the last year. The Government Internal Audit Agency has positively endorsed the savings methods and calculations. Give us data instead of spin. Alex Aiken, Director of Government Communications, UK.

Government 60

Government Communications Advertising Advertising 60

Communications Conversations

FEBRUARY 18, 2015

But, for most media outlets, that has meant to things: * Merely sharing stories on those two networks–sometimes with paid advertising to support the stories (see: Any of your local media). I’m talking about big, international media like CNN and ABC News. And, I’m not just talking about media like Buzzfeed.

Social Media 60

Social Media Instagram Media Sports 60

Mark My Words

SEPTEMBER 14, 2021

Making it to the last 16 at Wimbledon on her grand slam debut confirmed her as the next British tennis talent but a win at the US Open would make her a global media star and a magnet for multimillion-pound sponsorship and advertising deals. Financial services, consumer goods and fashion would all be interested, Gentry said.

Sports 60

Sports Marketing Media Fashion 60

PR Conversations

SEPTEMBER 10, 2014

Holcombe Parkes begins with the statement: “ Whatever may have been said in the preceding chapters regarding use of the tools of public relations at the company level applies in a general way to pubic relations at the association level – only more so – and in a fashion which invites a reappraisal of these tools.”

Publicity 67

Publicity Advertising Advertising Community 67

Konnect Agency

OCTOBER 30, 2019

Leveraging public relations as a strategic activity can be just as important as advertising and sales promotions. An influencer is someone who has, and actively engages with, a following or audience on social media on topics typically within a specific space, whether fashion, foodie, travel, fitness, parenting, etc. By Beth Morino.

Marketing 64

Marketing Consumer Local Social Media 64

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. The far more casual dress code generally used to be the business card of the advertising industry. No dialogue.

Print 64

Print Social Media Web Television 64

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). You can find her portfolio here: [link].

Groups 60

Groups Internal International Conference 60

PR Conversations

JULY 5, 2017

In this case, PR manager plans and runs advertising campaigns. Simple things like addressing media inquiries in a timely fashion or linking journalists with your business partners when necessary go a long way in nurturing loyalty. They know the ropes of search engine optimization, corporate blogging, online advertising.

Infographics 63

Infographics Corporate Policies Reputation 63

Waxing UnLyrical

MAY 31, 2018

Here’s an example: supermarket chain A&P had to pay $102,000 in fines for failing to advertise the “no purchase necessary” method of entry for their giveaway as prominently as they’d advertised how people could enter by buying merchandise. And there are risks arising from international law, too.

Creativity 80

Creativity Video Interviews Blogging 80

Mark My Words

SEPTEMBER 22, 2022

While supportive of its star presenters, some within ITV have questioned internally why they needed to enter Westminster Hall at all. It’s not just whether she can get back onside with the viewers, advertisers may consider she has damaged her brand and This Morning,” he told i. “If Lawyers can’t really help this situation.

Crisis 60

Crisis Comparison Reputation Film 60

Buzzstream

JANUARY 7, 2025

With this in mind, we could see an outcome where coverage is paid for, where we veer into paid-for advertising. That said, we do have periodical checks in place to ensure that journalists are still live and do update our internal sheets and databases accordingly. EXPERT OPINIONS Why is fashion so difficult?

Digital PR 62

Digital PR Report SEO Data 62

wiredPRworks

AUGUST 2, 2016

Some people are cynical of mobile games as a fashion. Russ was once nicknamed “Flamethrower” by an industry publication for his managerial boldness and provocative advertising, but he now aspires to be the torch bearer for all marketers. Yet, underneath that fusion is an exciting mix for marketers. The AMA is trusted by nearly 1.3

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

DECEMBER 13, 2016

Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation. Use this sparingly. 6) Research hashtags in advance.

B2B 60

B2B Infographics Interviews eBook 60

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

Beyond PR

JUNE 12, 2018

This could include a new advertising campaign, a new product about to roll out, or just a quick sample of a new approach to messaging. International music sensation Lady Gaga refers to her superfans as her “Little Monsters.” Give Them an Identity. Giving your superfans a name or a unique identity is especially powerful.

Branding 49

Branding Brand Groups Fashion 49

Buzzstream

JULY 10, 2024

You’ve got sports, lifestyle, and fashion. Are we talking about SEO here, or are we talking about marketing and advertising? Do you have any internal data we could leverage to tell a really interesting story? You can take the Daily Mail as an example, which really clearly has a travel section defined in the URL structure.

Digital PR 98

Digital PR SEO Google Travel 98

PR Conversations

MARCH 6, 2015

The lack of a clear salary for a particular advertised PR post or even a reasonable range (rather than ‘competitive’, ‘negotiable’ or ‘on application) suggests employers seek to exert their power in paying for talent. That is, PR can be gained on the cheap.

Publicity 40

Publicity Advertising Advertising Industry 40

PR Conversations

MARCH 6, 2015

The lack of a clear salary for a particular advertised PR post or even a reasonable range (rather than ‘competitive’, ‘negotiable’ or ‘on application) suggests employers seek to exert their power in paying for talent. That is, PR can be gained on the cheap.

Publicity 40

Publicity Advertising Advertising Industry 40

Flatiron Communications

JUNE 10, 2015

When I first reported on the Apple Watch as it readied for launch, the piece was written as an imagined internal conversation in Cupertino about how best to market the wearable tech fashion accessory. Some of what I penned actually had prescience. Much of it didn’t. Photo: 9to5 Mac. ” Ms.

Product Launch 28

Product Launch Fashion Advertising Advertising 28

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business.

Interviews 28

Interviews SEO Banking Radio 28

Buzzstream

JUNE 5, 2024

Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. It’s an advertisement for Signs.com. Insurance.com’s Most Ticketed Cars Strategy: Using internal data to create a pitchable post. More on this in a bit.) So, let’s start there.

Digital PR 62

Digital PR Examples Strategy Survey 62

Deirdre Breakenridge

MAY 16, 2017

We work at a digital marketing agency focused on data-driven performance media—programmatic advertising, PPC, SEO and more—and our clients rely on us for out-of-the-box thinking. Amanda’s passions include politics, music and fashion. Beyond our personal interest in generational differences, it’s our job to understand our audiences.

Marketing 119

Marketing Fashion Technology Study 119

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83