Contently - Strategy

JUNE 18, 2024

The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As the film progresses, we hear about the history of the Lakota people. It’s no wonder the film has amassed over 4.7 It’s no wonder the film has amassed over 4.7

Storytelling 52

Storytelling Examples Brand Branding 52

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. It’s pure storytelling. In this cmobile advertising case study involving Huawei , the situation is highlighted in an exciting and visually stimulating way that works far harder than bullet points and statistics.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

JULY 7, 2015

There’s a certain danger, or responsibility perhaps, that goes along with storytelling. The result of a bona fide scientist taking the film crew along for a day? Mr. Davis told NPR a member of the film crew asked him let a shark bite him because the event “would be so exciting.”. “And I said, ‘No, of course not.

Storytelling 60

Storytelling Film Interviews Print 60

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Like Eden I’m also looking forward to seeing the film adaptation over the holidays.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Mark My Words

NOVEMBER 20, 2015

Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. As newsrooms shrink and the opportunity for communicating across owned channels and social media grows the hubris of these ‘brand storytellers’ seemingly knows no bounds.

Film 60

Film Television YouTube Video 60

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. I didn’t even know that PR was a career option until I enrolled in Boston University’s College of Communication.

Film 120

Film Creativity Travel Brand 120

Mindful Marketing

MARCH 12, 2021

In fact, it’s easy to find such film examples over the past century, and it’s worth noting that in most cases the roles were reversed, i.e., white actors played either real or fictitious people of color, for example: Angelina Joline as Mariane Pearl in A Might Heart Ben Affleck as Antonio J. Not necessarily.

Film 74

Film Television Examples Financial 74

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Shift Communications

DECEMBER 16, 2022

We took a great human interest storytelling moment via earned media highlighting this amazing restaurant manager Andrea, or “Mama McDonald’s,” and all she does to personally help crew members. Megan: We’ve always had an always-on approach to people storytelling for McDonald’s. What was the impact for the business?

Brand 78

Brand Branding Consumer Storytelling 78

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Advertising Week. Topically, this event covers a lot of ground. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. inform audiences, promo film, personal connection, next company event. Storytelling is a huge part of PR and video marketing offers exactly that. Better inform your audience.

Video 62

Video Strategy SEO Engineering 62

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Forbes ).

Film 48

Film Marketing YouTube Advertising 48

Mark My Words

MAY 3, 2022

Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”. And can savvy PR and comms strategies prevent a further fall?

Film 60

Film Advertising Advertising Consumer 60

Konnect Agency

FEBRUARY 26, 2021

2020 was a major year for Taylor, having written, recorded and released two studio albums while in quarantine, filming and releasing a Disney+ documentary and re-recording her old masters. She’s reinvented herself with each new album, going from an innocent and sweet country performer to a pop culture icon. Assemble Your Fans.

Brand 52

Brand Branding Marketing Storytelling 52

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. A double major in public relations and Chinese, Alex uses her passion for storytelling and crafting a message to lead the public relations efforts for BADASS.

Sports 0

Sports Leadership International Internal 0

The Resolution Blog

OCTOBER 15, 2019

Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. Their approach riffed off the Star Wars film release at the time to tie in with current trends and to provide a fresh angle to the GDPR malarkey. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Buchanan PR

FEBRUARY 10, 2025

Super Bowls are not just about football; they are one of the biggest advertising nights of the year. Inspired by the iconic diner scene from When Harry Met Sally, the ad featured Sydney Sweeney alongside the films original stars, Meg Ryan and Billy Crystal, in a clever nod to the rom-com classic.

Film 52

Film Advertising Advertising Storytelling 52

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language. In this case, we add, and watch certain films. Call Me By Your Name.

Film 136

Film Local Leadership Radio 136

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

Wireless 102

Wireless Radio Storytelling Airlines 102

The Resolution Blog

JULY 30, 2019

Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. By using the storytelling technique that the brand has gained fame for, Airbnb was able to connect with even more people who all had the same beliefs?—?an

Instagram 120

Instagram Examples Brand Branding 120

Buzzstream

JANUARY 7, 2025

With this in mind, we could see an outcome where coverage is paid for, where we veer into paid-for advertising. Brand teams, on the other hand, traditionally focus on creative storytelling and messaging, which can feel separate from the measurable, data-driven outcomes of SEO-focused PR.

Digital PR 62

Digital PR Report SEO Data 62

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). Film photography is based on the same premise as that which led to the development of moving pictures.

Ethics 52

Ethics Communications Print Television 52