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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

It’s considered the most credible and influential source for storytelling. Sponsored content is often confused with native advertising , but it’s actually a subset of it. The key difference is that native advertising looks more like a traditional ad and sponsored content is more like editorial. What is sponsored content?

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PR must embrace next generation of storytelling

Steve Barrett on PR

PRWeek and Campaign's Brand Film Festival gala screening showed how much the craft has developed and reflects the tipping point into brand storytelling that is overtaking interruptive advertising.

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Conference Recap: Morgan Spurlock on Creating World-Changing Content

PRSay

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “We Storytelling, Branding and Influencing. Finding a good story is only the beginning.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

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Why Communicators Get a Pass to Watch ‘The Bachelor’ Guilt-Free

PRSay

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling.

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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

Further, George Lucas seemingly draws on real historical events in his storytelling. Most of the social media platforms have courses you can take on their advertising products. I have an undergraduate degree in film & TV broadcasting, so while I understand concepts, I learned to edit on an A/B roller which is ancient history.

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How Disney, Google & Snapchat Are Changing The Game For Native Ads

Cision

Disney and Google aren’t alone in their application advertising plans. While traditional native advertising and sponsored content lives within a platform, this new tactic co-opts the platform itself for a more integrated experience. Star Wars will be released to theaters on December 18.

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