Contently - Strategy

SEPTEMBER 30, 2024

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. District Court for the District of Maryland upheld the social media law in early 2024 , marking a significant precedent in the regulation of digital advertising.

Social Media 107

Social Media Privacy Brand Branding 107

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

For example, an ad tech startup may be suited for topics from native advertising to GDPR , while a professional services firm can fit stories about anything from compliance to forensic accounting. For example, a new government regulation in financial services may impact banks, investment firms, or credit unions differently.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. Unlike digital advertising, turning on the “PR spigot” won’t instantly increase sales. Gain an edge over competitors.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. For a regional credit union, we built upon an existing educational campaign to promote financial literacy for member companies and their employees through seminars and collateral materials. It’s not even cheap.

Banking 327

Banking Financial Employee Technology 327

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. It’s an exciting time. The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge.

Communications 0

Communications Publicity Media Measurement 0

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Deirdre Breakenridge

MAY 8, 2017

As a former head of CorpComm functions at Fortune 100 financial institutions, these priorities resonate for a number of reasons. Lowest ranked were digital and traditional advertising. No doubt, the perception of traditional advertising would have been different a decade ago. First, let’s discuss creativity. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

Mindful Marketing

DECEMBER 4, 2022

Cryptocurrencies recently tapped celebrity associations with great success, but a notable bankruptcy and the industry’s slide have led to serious financial fallout for many investors. I asked each to share his thoughts about celebrities endorsing financial products. Babe Ruth promoted tobacco products.

Financial 81

Financial Banking Consumer Ethics 81

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. Disclose when you have any financial, employment, personal, or family relationship with a brand. Financial relationships aren’t limited to money. WHEN TO DISCLOSE.

Advertising 87

Advertising Advertising Guidelines Video 87

Shift Communications

SEPTEMBER 13, 2017

Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. What does Shadow Banking mean for a financial PR program? Consider in-app advertising to fintech/finserv related sites. The Rise of Shadow Banking. Pivot Your PR Program.

Banking 79

Banking Financial Advertising Advertising 79

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Industry-specific publications, whether healthcare, retail, or financial services, may lack the overall readership numbers and broad reach of a national news site, but they resonate with a given target audience and engage decision-makers that can impact an organization’s growth.

Media 310

Media Retail B2B Journalism 310

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. If you’ve done business of any kind with an EU citizen, including non-financial transactions (free trial, download, free sample, etc.), What is GDPR?

Publicity 163

Publicity Marketing Privacy Advertising 163

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

Advertising 78

Advertising Advertising Exercises Measurement 78

Agility PR Solutions

NOVEMBER 10, 2020

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. As financial technology moves forward, it affects all other sectors. Consequently, the consumers’ growing […].

Trends 155

Trends Industry Marketing Financial 155

Bianchi Biz Blog

JANUARY 16, 2025

Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences. This creates a large pool of talent for all marketing, PR, advertising and communications companies. The skyline is filled with construction cranes and there are numerous transit expansion projects underway.

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials. Flag challenges that could impede success.

Publicity 334

Publicity How To Product Launch Agency 334

5W PR

JANUARY 26, 2025

Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications. However, clear measurement frameworks exist to track both social and financial returns.

Strategy 78

Strategy Brand Branding Employee 78

Contently - Strategy

OCTOBER 29, 2024

When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms. Adobe Experience Cloud features myriad customer-generated case studies. The result?

B2B 98

B2B Brand Branding Case Study 98

ImPRessions - Crenshaw Communications

MAY 22, 2017

Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it. We represented a credit union through a strong campaign around financial wellness. Boosting message resonance.

Brand 185

Brand Branding Marketing Wireless 185

Cision

AUGUST 17, 2017

While advertisers and marketers have been busy pioneering ways to use this type of data, the PR industry has been left behind. It’s time to harness new technology and take advantage of the same insights that are already transforming everything from advertising to farming. PR will always be a creative discipline.

Big Data 166

Big Data Data Communications Creativity 166

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Your core strategy to differentiate and promote your accounting firm may be to position its partners as experts in personal financial planning, for example. A strategy is a road map of specific tactics chosen and tailored to support the organization’s goals. PR can take advantage of that with monthly plan reviews and adjustments.

Strategy 220

Strategy Measurement Advertising Advertising 220

Sword and the Script

OCTOBER 14, 2014

In the liberty of an abstract context, I’d re-introduce Ello and the new social network’s noble concept that there’s a better model than advertising. Rethinking How Advertising is Bought and Sold. Ello is thinking outside the advertising model, which is interesting, but what’s also interesting is tinkering with the model.

Facebook 131

Facebook Real Estate Advertising Advertising 131

Cision

DECEMBER 6, 2017

Last year, paid advertising surpassed $500 billion , owned media technology represented a $32 billion market. There is not enough data nor analytics to properly attribute how their earned media programs impact key financial and business results. Brands vote with their dollars. Meanwhile, PR only reached $16.5 billion in market value.

How To 223

How To Marketing Storytelling Measurement 223

Stephen Waddington

JUNE 29, 2021

Agencies typically seek specialist financial support to help with the tax relief application process. “We According to HM Revenue & Customers £5.3bn of R&D tax relief support was claimed for the financial year 2018-19. This category includes public relations and communications firms, advertising, and media agencies.

Agency 171

Agency Enterprise Software Financial 171

Cision

MAY 17, 2016

How did you get your start in advertising and communication? Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on. Also, one of the coolest things about this industry is that we get to learn about every category under the sun.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. In our next article, we’ll dive into applying this methodology to PR measurement.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Maintaining a positive company image. Influencing across earned, owned, social and paid media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Bianchi Biz Blog

DECEMBER 5, 2024

Business Post – Renowned for comprehensive corporate coverage, including business news, financial analysis, and industry insights. Most influential media for corporate communications in Ireland The Irish Times – One of Ireland’s leading newspapers with national and international news, opinion pieces, business and culture.

Radio 83

Radio Sports Marketing Local 83

Contently - Strategy

OCTOBER 24, 2019

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Because of email’s inherent intimacy—it’s just you, your subscriber, and a secret list of every other BCC’d subscriber—financial services content marketing can really shine.

Financial 61

Financial Banking Content Marketing Writing 61

PRSay

AUGUST 25, 2020

Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company. Kimberly Aldunate is a senior studying public relations and advertising with a specialization in social media and marketing analytics at Florida International University in Miami.

Community 189

Community Brand Branding Advertising 189

Institute for Public Relations

JUNE 8, 2023

IPR and Voya Financial surveyed 1,014 employees to find out their perceptions of disabilities and caregiving in the workplace Download: News Release for Communications Professionals (PDF) Download: News Release for Human Resources Professionals (PDF) Download: Full Report Available Here NEW YORK, NY, — Despite nearly three-quarters (73%) of employees (..)

Financial 52

Financial Employee Advertising Advertising 52

Sword and the Script

MAY 11, 2019

The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. c) Financial transaction releases do not underperform. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks.

Study 162

Study Media Relations Media B2B 162

Flack's Revenge

NOVEMBER 22, 2022

And revealing yourself, in the process, to be a very new kind of financial villain — one who pitches not just the prospect of profit but also deliverance from the corrupt speculative system in which you “made” your “billions.”. I’d say that sums it up pretty well. And he really does know what he is doing here. Yeah, I am not so sure.

Banking 177

Banking Employee Financial System 177

Ishmael's Corner

SEPTEMBER 30, 2014

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. Marketers talk about “paid media” (advertising they have to buy), “earned media” (from press coverage to word-of-mouth buzz) and a growing category called “owned media” (their websites, blogs and social media feeds).

Journalism 150

Journalism Brand Branding Publicity 150

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

SVB put out a fatally flawed press release that was meant to strengthen its financial position but had the opposite effect. If he’s trying to build a conventional, ad-supported social network, then telling major advertisers to “f-ck off ” and criticizing them individually is obviously a bad strategy.

Banking 212

Banking Nonprofit Twitter Advertising 212

Onclusive

MARCH 6, 2019

Becky Saeger, Board of Directors, E*Trade Financial. “I I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies.

Banking 199

Banking Marketing Measurement Meeting 199

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Barbara Rozgonyi on Instagram.

Financial 52

Financial Social Media Banking Media 52