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Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

Onclusive

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. The same is true for related functions, such as investor relations and government affairs.

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Trust: Business Tops Media and Government in Ethics and Competence, Finds Survey

Sword and the Script

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). It also surveyed 1,500 respondents in the U.S.

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PR Tips For A Deep Media Spokesperson Bench

ImPRessions - Crenshaw Communications

Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite. For example, a new government regulation in financial services may impact banks, investment firms, or credit unions differently.

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Social Media Laws: What Are They and How Do They Impact Brands?

Contently - Strategy

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. District Court for the District of Maryland upheld the social media law in early 2024 , marking a significant precedent in the regulation of digital advertising.

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Start Now and Follow These 10 Tips for Internship Success

PRSay

Businesses of all types hire interns for strategic communications, social media and public relations. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. Company press rooms and investor pages are good resources for this information. Think beyond PR firms.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. We’ll look at ethics and governance. Big or otherwise.

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PR Agency Search: Priorities in a PR Expanded World

Deirdre Breakenridge

Lowest ranked were digital and traditional advertising. No doubt, the perception of traditional advertising would have been different a decade ago. Digital marketing and social media closely followed in the rankings of importance, with traditional marketing next. With 5,000 U.S.

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