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Pitching the Local Media – Tips from the Pros

PR for Anyone

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I’m also interested in the local real estate market.

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Nonprofit Local News Gains Steam

PRSay

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

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S&T Live Recap: Local News Deserts Leave Residents Uninformed, Encourage Misinformation

PRSay

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

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Start Now and Follow These 10 Tips for Internship Success

PRSay

Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. Look for internships on campus or with local small businesses, boutique firms and nonprofits. A part-time role in spring or fall can provide valuable experience and may even be less competitive. Connect with Professor Brown on LinkedIn.

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Faces & Markets of PRGN: France – A Blend of Tradition and Innovation

Bianchi Biz Blog

Despite bureaucratic hurdles, high taxes, and rigid labor laws posing challenges, France’s economy remains resilient, with government initiatives aimed at fostering entrepreneurship and foreign investment. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. Be patient.

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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

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Facebook is local media

Stephen Waddington

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. What would have been once for sale in the back end of the local paper is now on Facebook. A lot huge.

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