5W PR
DECEMBER 6, 2024
Alcohol advertising has long been a controversial topic, subject to stringent regulations and public scrutiny. Understanding Local Laws and Regulations One of the most critical aspects of alcohol advertising is understanding the specific laws and regulations that apply to each target market.
Cision
JUNE 12, 2017
Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.
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PRSay
SEPTEMBER 16, 2021
As big search and social companies continue to come under fire for youth-based advertising, Facebook recently announced its decision to limit targeted advertising to users under 18. Many will begin to realize the need to shift from paid media to shared media and from advertising to organic engagement.
ImPRessions - Crenshaw Communications
SEPTEMBER 30, 2016
Thousands of public relations , advertising and marketing people gathered this week in and around Times Square for New York’s Advertising Week. They came to hear a wide range of speakers and panel guests share their insight and opinions on the current and future state of the advertising business. ” Digital is king. .
Contently - Strategy
OCTOBER 5, 2020
The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”
ImPRessions - Crenshaw Communications
MAY 21, 2020
And there’s bad news for PR people, too — a recent study by the Clyde Group found that 59 percent of consumers believe that companies’ pandemic responses are “mainly PR efforts.” ” So what’s a brand to do? As the U.S. Above all, context matters.
Business Wire
FEBRUARY 9, 2021
I see encouraging examples of multiculturalism, with more people of color, women and other minority groups turning up in mass advertising campaigns. Buying power of the global LGBT population rose to about US$3.6 Moving away from the one-size-fits-all approach is to be applauded. However, it only scratches the surface.
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