ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. Here are some guidelines to avoid being the panelist that makes an event go south. . Sharing real actionable expertise on relevant topics is the best advertising in any case.

How To 232

How To Conference B2B Advertising 232

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. And, as a digital branding consultant , I need to know – exactly – how my clients need to communicate disclosure guidelines to their influencers.

Advertising 87

Advertising Advertising Guidelines Video 87

ImPRessions - Crenshaw Communications

MARCH 9, 2016

For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. The ad equivalent formula was popular with marketers because it translated PR output into something familiar – advertising!

Measurement 189

Measurement How To Guidelines Web 189

PRSay

APRIL 27, 2016

PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. Product publicists have loaned […].

Advertising 60

Advertising Advertising Guidelines Company 60

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

At Crenshaw, we enjoy helping our amazing female adtech executive clients win recognition in awards like Cynopsis Top Women in Media , Advertising Week Future is Female , Campaign US Female Frontier Awards. Entrants should definitely read the fine print in the rules/guidelines before entering. By the same token, U.K.

B2B 295

B2B Industry Company Case Study 295

Rock the Status Quo

AUGUST 1, 2014

We make software that helps eCommerce stores advertise and retarget to people on Facebook. I personally have spoken at a number of Facebook Advertising conferences and events, as well as eCommerce meetups, Startup events, and an occasional podcast. All on the topic of Facebook advertising, and how to make the most from it.

Pitching 173

Pitching Guidelines Facebook Advertising 173

5W PR

SEPTEMBER 28, 2020

After that, it’s time to briefly analyze the company’s current content and messaging, including its website, blog or social media posts, advertisements, and promotional material to see if there are any common themes in the tone messaging. This is also the starting point when establishing any sort of voice across all channels for a company.

Publicity 158

Publicity Guidelines How To Social Media 158

ImPRessions - Crenshaw Communications

APRIL 20, 2020

They changed their logos in solidarity with the new guidelines, and the effect was…awkward. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. It’s not about the logo. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. Self-serving?

Branding 284

Branding Brand Small Business Retail 284

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Here are some guidelines to help you shine in your next panel appearance. Don’t advertise your brand. There’s no need to digress into an advertisement for your company or service (although a good introduction is essential, as outlined below.) How to be the star of your next panel. Arrive early.

B2B 178

B2B Trade Shows Leadership Conference 178

Polaris

NOVEMBER 17, 2014

On the other hand, independent bloggers rely on advertising and sponsors to make a living. The good news is most bloggers follow strict ethical guidelines, such as indicating when they’ve been reimbursed for a product review. Most of them have published rate cards outlining their expectations for a product review or giveaway.

Media Relations 232

Media Relations Marketing Media Fashion 232

ReimaginePR

JULY 10, 2018

Why else would 93% of social media advertisers be using it? One option to avoid this barrier is to partner with a Facebook advertising specialist that can highlight the information that truly matters. Facebook ads can be an incredibly effective method of reaching out to customers.

Facebook 136

Facebook Guidelines Advertising Advertising 136

5W PR

DECEMBER 25, 2024

Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic. Allow them to put their unique spin on the content while adhering to the brand guidelines. Ensure that all marketing activities comply with local and national alcohol advertising laws and regulations.

Industry 78

Industry Guidelines Marketing Creativity 78

5W PR

AUGUST 22, 2017

Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships. Basically, they make sure consumers know when they are being advertised to. . These regulations come with requirements from brands.

Social Media 92

Social Media Guidelines Media Handbook 92

Cision

DECEMBER 29, 2017

Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. While Facebook is best known for its unparalleled reach, Instagram’s advertisement channel assists in retaining customers, therefore winning in terms of brand loyalty.

Instagram 120

Instagram How To Guidelines Facebook 120

5W PR

JULY 15, 2020

Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • By including sponsorship guidelines for influencers, etc., . • Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. •

How To 176

How To Media Guidelines Pitching 176

Deirdre Breakenridge

NOVEMBER 11, 2019

We can’t always predict what will resonate, so it’s important to not stick to a formula or rigid guidelines. Be sure to advertise this before the event. The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories. There are two ways to do this.

Community 206

Community Nonprofit Conference Social Media 206

PRSay

JUNE 18, 2019

We uphold the standard for a consistent style, though the specifics of some guidelines may change over time. As with any style rule or guideline, organizations, writers and editors who aren’t with the AP can modify as needed for their own audiences. Of course, many of those texting, tweeting, messaging, blogging, etc., Newhouse School.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 21) The sinking confidence of social advertising metrics. With the exception of Google search advertising, confidence in digital or social platforms is significantly below 50%.”. Paid Media and Advertising Statistics.

Content Marketing 122

Content Marketing Social Media SEO Publicity 122

Presspage

NOVEMBER 13, 2017

Any legitimate news source can be incorporated in Google News if they follows the guidelines Google has created. These guidelines help Google maintain fairness and consistency when determining which site they will include. View all general guidelines. This is not just news from The New York Times or other big news outlets.

Google 94

Google Guidelines SEO Engineering 94

PRSay

MAY 10, 2018

Guidelines plus creative freedom. At our agency, we believe in providing strong guidelines to influencers to ensure brand messaging shines through — while also allowing them creative freedom to craft their own original posts. Take that, Snapchat! Brands pay for it, guide its creation, surely they’re re-using it?

Branding 128

Branding Brand Guidelines Creativity 128

Sword and the Script

JULY 20, 2021

If you are interested in contributing please read these guidelines. . Paid advertising. There are many digital advertising options available that meet your budget and your goals; however, it requires some experimenting. Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom.

B2B 171

B2B Company Marketing SEO 171

Communications Conversations

OCTOBER 13, 2014

I spent the better part of the deck going through that process, and those guidelines and best practices. How to amplify your content (don’t forget, Facebook is really just an advertising platform now–but, generally, a very effective and targeted advertising platform–use it as such). *

Strategy 120

Strategy How To Guidelines Advertising 120

PRSay

JULY 10, 2018

These guidelines extend to the development and application of data. As PR professionals, we often use social media advertising in our campaigns, and we rely on data and analytics to strategically develop campaigns. We are further charged with “preserving the integrity of the process of information.”

Ethics 251

Ethics Data Privacy Policies 251

Buchanan PR

MAY 23, 2024

Key identifiers of branded content: Look closely for any indications that the post is advertised. The FTC has strict guidelines regulating disclosures of advertised content online, so to avoid scrutiny, influencers will place hashtags like #ad, #adv, #paidpromotion or #sponsored somewhere within their posts.

Social Media 87

Social Media Branding Brand Guidelines 87

Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. I was destined to work in the field of communications. Like most PR professionals, it took a few steps along the way for me to find my path. The agency life is the only life I’ve ever known.

Pitching 228

Pitching Agency Social Media Creativity 228

Mindful Marketing

FEBRUARY 4, 2024

Despite my decades of driving experience, I’m no expert on road signs, so I reached out to a few people in my home state of Pennsylvania who are well-qualified to address the FHWA’s new guidelines. The source of the latter guidelines is mainly the Pennsylvania Department of Transportation, or PennDOT.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Here’s how it typically works….

Marketing 170

Marketing Measurement Trends Web 170

Communications Conversations

MARCH 30, 2022

They work on it with your advertising agency partners. ” You post the video, which is clearly an advertisement designed for TV/streaming, to Facebook, Insta and Twitter, but it’s not in the correct format for any of those channels. Learn–and teach others–how to shoot on an iPhone.

Video 113

Video Guidelines Advertising Advertising 113

Presspage

NOVEMBER 6, 2017

What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons.

Measurement 97

Measurement Comparison Advertising Advertising 97

5W PR

FEBRUARY 10, 2020

Brands that understand the power of a story, and those that at least want to explore that as a marketing or advertising option, are smart to build a dedicated public relations (PR) team, either in-house or by outsourcing PR professionals. Follow these guidelines and create an effective, connective, story, and a strong, successful PR team.

Guidelines 97

Guidelines Energy Storytelling Advertising 97

ReimaginePR

MARCH 30, 2020

YouTube additionally sets explicit guidelines about the best way to utilize Content ID. If you want to submit a video and set any kind of advertisements or affiliate links inside, nevertheless, please do not hesitate to do so! YouTube, like every support, on the world wide web or offline, should enhance the life span of a user.

How To 120

How To YouTube Video Web 120

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Here’s a sample of results from our findings: This forms conclusive evidence that the top performing articles on these sample sites center around marketing , careers and advertising. The Solution. Numbers do not lie!

Data 92

Data SEO Guidelines Advertising 92

ImPRessions - Crenshaw Communications

MAY 1, 2018

The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise. In general, a thought leadership piece is not an advertisement. For longer B2B bylines, a detailed outline may be necessary, but often a short email pitching the topic and author will do.

B2B 147

B2B Leadership Customer Service eBook 147

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. 1 Neal Schaffer.

Marketing 251

Marketing Resources Content Marketing Leadership 251

5W PR

JULY 16, 2024

The digital age has revolutionized the marketing landscape, inundating consumers with messages and challenging traditional advertising methods to capture attention. Questionable credibility While influencer marketing feels more genuine than traditional advertising, skepticism around paid endorsements can persist.

Publicity 78

Publicity Product Launch Guidelines Advertising 78