Mindful Marketing

FEBRUARY 4, 2024

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. Some creators of highway signs have adopted the same strategy.

Guidelines 96

Guidelines Transportation Creativity Airlines 96

MaccaPR

SEPTEMBER 3, 2014

Nissan (largest indoor illuminated advertising billboard). Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. Each record category has its own set of guidelines that you must adhere to; we standardize the guidelines so everyone can attempt the record on a level playing field.”

Viral 88

Viral Marketing Guidelines Local 88

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Study Guidelines Creativity 94

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Selected influencers receive our key messaging and voice and tone guidelines, which they may tailor to align with their own brand presence.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 83

Publicity Small Business Advertising Advertising 83

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

wiredPRworks

APRIL 3, 2017

Simplifying our policy and enforcement guidelines. How Local News Stations Cover Weather on Facebook. Facebook highlights how local outlets across the country covered extreme weather events including California’s floods, tornadoes in Texas and Louisiana and a New England blizzard. Updating the branded content tag. More on CNBC.

Social Media 49

Social Media Pinterest Media Instagram 49

wiredPRworks

APRIL 13, 2022

With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales.

Financial 52

Financial Social Media Banking Media 52

PR Conversations

JULY 14, 2016

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40

Ethics Handbook Guidelines Local 40

PR Conversations

JULY 14, 2016

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40

Ethics Handbook Guidelines Local 40

PR Conversations

JULY 14, 2016

Companies also risk facing a court of law if approached by advertising standard authorities in the countries they operate within, such as the Advertising Standards Authority of South Africa , which warns against making general environmental claims such as “eco-friendly,” “natural,” and “green.”

Ethics 40

Ethics Handbook Guidelines Local 40

MaccaPR

JANUARY 15, 2019

I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” Would the public empathize with celebrities who felt their presence was an implied endorsement of the brand, and perhaps blow back against Fiji Water? 5 - From Red Carpet to Retail.

Marketing 78

Marketing Viral Consumer Agency 78

Buzzstream

MAY 16, 2024

Even with the very strict writer guidelines, the gates are still open to anyone, which makes it less likely to be very valuable, even if it’s a high-authority site. In our podcast with Linkpitch.io’s Aaron Anderson , he recommends avoiding sites that blatantly advertise the links. Do They Advertise the Price for a Post?

Blogging 62

Blogging Google Writing SEO 62

Buzzstream

JULY 10, 2024

Google’s Quality Rater Guidelines – Specifically mentioned page 27 discussing E-E-A-T. Suppose we discuss the local news sites in the US, for example. Are we talking about SEO here, or are we talking about marketing and advertising? IBM Watson API – Used for natural language processing and extracting entities.

Digital PR 98

Digital PR SEO Google Travel 98

Buzzstream

FEBRUARY 9, 2024

These pages are typically found on library sites, educational websites, and local government websites. This is last on our list because Google looks at paid guest posts as advertising , meaning they should have “Nofollow” and “sponsored” links, which do not pass link value. The impact on ranking is still up for debate.

Google 71

Google Infographics Pitching Resources 71

MaccaPR

JANUARY 15, 2019

I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” Would the public empathize with celebrities who felt their presence was an implied endorsement of the brand, and perhaps blow back against Fiji Water? 5 - From Red Carpet to Retail.

Marketing 48

Marketing Viral Consumer Agency 48

MaccaPR

OCTOBER 14, 2015

A LinkedIn Pulse publisher that embodies great search engine reach is local marketing CEO Lee Odden of Minnesota-based TopRank Online Marketing. First and foremost, follow the ‘ write-for-web ’ guidelines as you would for a traditional blog post. It’s a two-way street and the bigger picture is more than you and your brand.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Flatiron Communications

SEPTEMBER 30, 2015

’ A lot of it looks like advertising. Paid Medium editor Steven Levy has posted guidelines for submissions to Medium’s “in-house” publications Backchannel and Matter. The bylines are tucked away in the top left corner. Companies may call this ‘content.’

Enterprise 28

Enterprise Comparison Guidelines Software 28

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. Ask provocative questions – don’t merely post links.

Communications 79

Communications Pinterest Reddit Radio 79

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. Three decades on I’m less positive. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 12, 2019

The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. The Nolan Principles are an unfashionable set of guidelines for standards in public life. General Election 2019: Has your local Facebook group been hijacked by politics? BBC Trending ) 2.

Publicity 93

Publicity Media Facebook Newspapers 93

PRSay

JULY 26, 2022

Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent? How much flexibility do local teams have? Do you have guidelines around how far and wide you recognize religious holidays? Think global, act local or bridge global causes in the approach.

Local 133

Local Crisis Management International Internal 133

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52