Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. 9) Even advertisers want to invest in PR. Earned Media Poised for New Prominence ). State of Media ). Social Media Marketing Statistics.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. When are disclosures required?

Guidelines 89

Guidelines Branding Brand Advertising 89

The Proactive Report

DECEMBER 14, 2014

Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels. Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. Read the FTC Guidelines.

Guidelines 168

Guidelines Employee Training Social Media 168

5W PR

AUGUST 22, 2017

By: Kelsea, Social Media Director. Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. Basically, they make sure consumers know when they are being advertised to. . The FTC’s mission is to protect consumers from unfair or misleading acts in commerce.

Social Media 92

Social Media Guidelines Media Handbook 92

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 120

Social Media Media Instagram Advertising 120

ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. Set a budget for measurement.

Measurement 189

Measurement How To Guidelines Web 189

Buchanan PR

MAY 23, 2024

Key identifiers of branded content: Look closely for any indications that the post is advertised. The FTC has strict guidelines regulating disclosures of advertised content online, so to avoid scrutiny, influencers will place hashtags like #ad, #adv, #paidpromotion or #sponsored somewhere within their posts. Reach out to us.

Social Media 91

Social Media Branding Brand Guidelines 91

5W PR

SEPTEMBER 28, 2020

This is then applied through all the channels where the company communicates with the public, such as social media posts, newsletters, and press releases. All of the employees can stick to the outlined guidelines and always refer back to them when creating new content.

Publicity 158

Publicity Guidelines How To Social Media 158

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels. FTC Disclosures 101 for Social Media Influencers. WHEN TO DISCLOSE.

Advertising 87

Advertising Advertising Guidelines Video 87

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Early into the social distancing phase several brands quickly acknowledged the situation through visuals. They changed their logos in solidarity with the new guidelines, and the effect was…awkward. Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. It’s not about the logo. Self-serving?

Branding 284

Branding Brand Small Business Retail 284

Deirdre Breakenridge

NOVEMBER 11, 2019

Have customers mentioned your podcast on social media, in blog posts, or through referrals? Establish a social media account on a platform that has the best reach for your audience, and tell your listeners where they can find you. Be sure to advertise this before the event. There are two ways to do this.

Community 206

Community Nonprofit Conference Social Media 206

ReimaginePR

JULY 10, 2018

Why else would 93% of social media advertisers be using it? One option to avoid this barrier is to partner with a Facebook advertising specialist that can highlight the information that truly matters. Facebook ads can be an incredibly effective method of reaching out to customers. What Metrics Should I Be Monitoring?

Facebook 136

Facebook Advertising Advertising Guidelines 136

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Leveraging Social Media Social media is a real boon for tech startups.

Social Media 79

Social Media Strategy Media SEO 79

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Ok, so what does this mean in practice? With limited space, what constitutes adequate disclosure?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Polaris

NOVEMBER 17, 2014

Similarly, freelance journalists are compensated by the media outlets that use their material, but they’re usually paid upon publication or broadcast. On the other hand, independent bloggers rely on advertising and sponsors to make a living. Many have minimums—either a minimum giveaway value or minimum cash investment.

Media Relations 232

Media Relations Marketing Media Fashion 232

PRSay

MAY 10, 2018

We tapped 400 leading micro-influencers in the United States, each with at least 25,000 followers on social media, to get their feedback on the state of the industry. Back in the early days of influencer marketing, bloggers and their blogs were all the rage, and social channels merely drove traffic. Take that, Snapchat!

Branding 128

Branding Brand Guidelines Creativity 128

PRSay

JUNE 18, 2019

How has social media and content moving online changed the idea of hard-and-fast style (with more people tweeting, texting, messaging, blogging, etc.)? We uphold the standard for a consistent style, though the specifics of some guidelines may change over time. She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

DECEMBER 29, 2017

Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. While Facebook is best known for its unparalleled reach, Instagram’s advertisement channel assists in retaining customers, therefore winning in terms of brand loyalty.

Instagram 120

Instagram How To Guidelines Facebook 120

Prohibition

FEBRUARY 13, 2023

2023 has started with a series of updates across most social media platforms. Take a look at our latest social media updates round-up below to keep you up to date. This has come about after the channel recently came under fire due to its content moderation, fuelling this community guidelines update.

Instagram 62

Instagram Social Media Twitter Media 62

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. This eye-opening book examines the underbelly of the media world. You’ll never look at media in the same way. Here’s what they told me. #1

Marketing 251

Marketing Resources Content Marketing Leadership 251

5W PR

JULY 15, 2020

. • Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • Modern media kits are future-proof and adaptable.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

JULY 20, 2021

If you are interested in contributing please read these guidelines. . The messaging on your website should complement the messaging you use elsewhere in content and social media. Paid advertising. Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom.

B2B 190

B2B Company Marketing SEO 190

PRSay

JULY 10, 2018

These guidelines extend to the development and application of data. As PR professionals, we often use social media advertising in our campaigns, and we rely on data and analytics to strategically develop campaigns. We are further charged with “preserving the integrity of the process of information.”

Ethics 251

Ethics Data Privacy Policies 251

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. However, AI generated content on social media is a double-edged sword.

Social Media 62

Social Media Trends Media Guidelines 62

Communications Conversations

MARCH 30, 2022

By now, we all know it: Video is a very big deal when it comes to social media marketing. According to Sprout Social, more than half of marketers say that video is the most valuable content type. And, maybe more importantly, half of all social media users prefer video over other types of content.

Video 113

Video Guidelines Advertising Advertising 113

Presspage

NOVEMBER 6, 2017

What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons. The same goes for social media coverage.

Measurement 97

Measurement Comparison Advertising Advertising 97

Communications Conversations

OCTOBER 13, 2014

Oreo’s Super Bowl “tweet heard round the world” forever changed the social media marketing landscape. I spent the better part of the deck going through that process, and those guidelines and best practices. I mean, we’ve been preaching this stuff for the last few years. Why wouldn’t brands listen?

Strategy 120

Strategy How To Guidelines Advertising 120

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Advertising Age Online. Social Media Examiner.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. It incorporates organic data from MOZ Open Site Explorer API, SEMRush, and APIs of the top social media platforms. The Solution. The Application. Numbers do not lie!

Data 92

Data SEO Advertising Advertising 92

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. Finally, 2024 also brings another U.S.

Writing 211

Writing Communications Marketing B2B 211

Marketwired

APRIL 21, 2016

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Social Media Guidelines Groups 100

PR in High Definition

MARCH 21, 2018

Compared to many overly legalistic guidelines, Facebook’s information does a good job of explaining what businesses using Facebook need to know. you’re 18-21 and list ‘music’ as an interest, so Facebook will serve you music-based ads) but it does rather put the onus for consent back on the advertiser.

Advertising 48

Advertising Advertising Tools Privacy 48

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? With tight regulations and even tighter internal compliance guidelines, there’s no free and easy posting. Financial Services Organizations Social Media Interview Key Points. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. These include native advertising, sponsored content, syndication; and paid influencers, search and social media.

Media 103

Media How To Advertising Advertising 103

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. One of the ways this affects PR is working with the media and influencers. One of the ways this affects PR is working with the media and influencers.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. One of the ways this affects PR is working with the media and influencers. One of the ways this affects PR is working with the media and influencers.

Trends 100

Trends Skype Digital PR Guidelines 100