ISEBOX

MAY 16, 2016

While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know. Summary of the FDA Guidance. Does that mean reporting every Like, Tweet, Re-Tweet, Share, +1, blog comment and the like – 24×7?

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

5W PR

OCTOBER 8, 2018

The US Department of Labor estimates 80 percent of healthcare decision in families are made by women. Therefore, it makes sense that healthcare content should target the key decision makers. However, gender-based advertising is a hard act to follow. When it comes to decisions about a family’s health, women are in charge.

Healthcare 60

Healthcare Marketing Social Media Instagram 60

Cision

FEBRUARY 2, 2017

In December, Kim Dixon joined The Hill to serve as the editor of the healthcare vertical on its subscription service, The Hill Extra. With a successful career and previous positions at both Politico and Reuters, Dixon holds an extraordinary amount of insight when it comes to reporting on healthcare. Honestly, it was a bit of a fluke.

Healthcare 120

Healthcare Journalism Policies Report 120

Prohibition

DECEMBER 19, 2023

From new AI tools to major brands pulling budgets from advertising on X, we cover all of the updates that you should be keeping up on. Meta new lead gen and content creation options to help in the festive period To help advertisers with festive promotions, Meta has announced a new update to its lead gen campaigns.

Advertising 62

Advertising Advertising Social Media Tools 62

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. Learn more about the AICPA survey from the release issued on Business Wire.

Financial 154

Financial Healthcare Survey Consumer 154

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly. 15 Healthcare reimagined. Here’s an inflection point worth noting.

Publicity 122

Publicity Marketing Healthcare Television 122

Bad Pitch Blog

FEBRUARY 8, 2009

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share this misconception because advertisements are familiar to them and PR is not. This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

Communications Conversations

MAY 3, 2017

While each sector of healthcare has different regulations, the processes – and challenges – are mostly the same across the board. Many healthcare companies take a very conservative stance when it comes to social content, which is understandable. Surprisingly, live video seems to be an emerging trend in healthcare.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Flack's Revenge

DECEMBER 5, 2017

When I was director of corporate communications at a local healthcare organization, I would regularly receive a number of resumes from reporters whenever PR jobs opened up. I think the regulations that are emerging are good but more needs to be done to distinguish native advertising from news. Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Content teams often sit two or three levels below the CMO.

Brand 145

Brand Branding Healthcare Enterprise 145

The Hoyt Organization

MAY 20, 2024

Positive Perception The way the public perceives your healthcare facility or private practice will determine if they seek out your services or not. A positive perception is so important in the healthcare sector. Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives.

Healthcare 77

Healthcare Publicity Reputation Nonprofit 77

Cision

MAY 14, 2015

Instead, we are seeing a shift of social networks becoming an extension of advertising networks. We are working with a major healthcare brand on recruiting their biggest advocates: employees, sales teams and external partners to opt-in to sharing their social content. Want tips for activating employees on social?

Social Media 120

Social Media Advertising Advertising Healthcare 120

5W PR

FEBRUARY 16, 2021

What it found is that Instagram appeared to be the rising star among advertisers in 2020. One industry that saw an increase in 2020 for obvious reasons was healthcare. Facebook too, saw decreases in 14 of the 35 industries, including healthcare. In spite of Facebook’s enormous popularity, the study reported that the platform’s.26%

Social Media 88

Social Media Healthcare Brand Branding 88

Deirdre Breakenridge

MARCH 8, 2017

Nicole is a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. An ardent entrepreneur, Sandra Fathi has spent the last 20 years helping technology, healthcare, and professional services companies achieve their goals.

Radio 170

Radio How To Community Storytelling 170

PRSay

JANUARY 29, 2021

A graduate of San Diego State University, Lofgren opened her own firm in 1983 and held numerous communications positions in health-care companies, including Sharp HealthCare, Catholic Health Initiatives and Kaiser Permanente. ” She discussed her writing career in a San Diego State University alumni video in 2018.

Healthcare 78

Healthcare Journalism Study Advertising 78

Deirdre Breakenridge

JANUARY 13, 2015

In the field of academics and healthcare in particular, visibility via presenting your research findings can be a significant resume builder when promotions and tenure are under consideration. There are far too few women in leadership positions, which often times are the positions event organizers target when they’re searching for speakers.

Conference 150

Conference Training Healthcare Policies 150

Shift Communications

MAY 4, 2017

Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. If you’re publishing on Facebook or advertising on Facebook, video should be included in your campaign by default, and only excluded for justifiable reasons. What do these results mean for you?

Facebook 107

Facebook Video Mobile Advertising 107

ISEBOX

OCTOBER 19, 2016

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. These people represent your potential audience and they are turning to social media for healthcare-related information. No more excuses for avoiding social media in healthcare communications. Read Time: 2 minutes. What gives?

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Mindful Marketing

MARCH 3, 2024

A 2016 study found that compared to other industries, healthcare workers used the most expletives. Advertising is one of the world’s most pervasive and influential forms of communication. Those who work in advertising are some of the brightest and most creative people on the planet.

Marketing 101

Marketing Healthcare Study Advertising 101

5W PR

JUNE 14, 2024

Its uses span a broad spectrum, from healthcare, where it assists in disease diagnosis, to finance, where it facilitates better, more precise processing and fraud prevention. The post How Public Relations Humanizes AI Innovations appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 88

Publicity Analysis Healthcare Tools 88

Agility PR Solutions

AUGUST 28, 2019

New research from moment marketing science firm Aki helps mobile marketers better understand how contextual variables influence consumer response to mobile advertisements across specific verticals. In the firm’s new study, Mobile ?Ad

Mobile 60

Mobile Study Automotive Healthcare 60

Cision

APRIL 26, 2016

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Shift Communications

NOVEMBER 20, 2017

Healthcare providers. Marketing and advertising. Consumer health and fitness. Consumer technology. Cybersecurity. Entertainers. Environmentalists. Floral and gifts. Food and beverage. Media and publications. Pharmaceutical companies. SaaS technology companies. Technology companies. The Fortune 10. World leaders.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Stephen Waddington

MAY 17, 2020

Healthcare Health and wellbeing provision modernisation - visiting a pharmacy or surgery when you’re sick makes no sense. Advertising revenue will follow where it hasn’t already. An effect of lockdown has been a return to meal planning and the big weekly supermarket shop.

Tourism 118

Tourism Fashion Retail Travel 118

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. It was there where Stu got the notion he had climbed as far as he could while still working for someone else.

Meeting 131

Meeting Radio Sports Telecommunications 131

Stephen Waddington

AUGUST 12, 2020

We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. We want to make an objective, positive impact through bold and meaningful communications by bringing together advertising, marketing and PR in one agency.

Agency 161

Agency Meeting Retail Energy 161

Mora Communications

OCTOBER 19, 2017

It’s been proven time and time again, that a well-honed public relations campaign is less expensive than advertising and offers a tangible credibility that other forms of marketing simply cannot come compete with. Click here to read more and find more medical PR tips on our Savvy Healthcare PR blog.

Healthcare 64

Healthcare Radio Newspapers Web 64

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” I recently built a Facebook community for a small business that operates in a narrow healthcare niche and we have attracted over 20 000 really engaged followers in just under 2 years.

Small Business 213

Small Business Fashion Groups Local 213

NewsWhip

APRIL 14, 2020

Kivvit has been crunching and reporting data that shows dramatic increases in readership, social media, advertising consumption, and advocacy. Their customers, suppliers, regulators, and shareholders are also all facing personal crises. At the same time, digital engagement is up across the board.

Data 148

Data Public Affairs Crisis Analytics 148

ISEBOX

DECEMBER 7, 2016

Facebook is all about making things easy for marketers, going so far as to develop a common advertising structure that can be used across all of its sites – including Instagram. There’s more in store for pharmaceutical PR executives as we continue with our series dedicated to healthcare topics. Here are three tips for a one-two punch.

Pharmaceuticals 70

Pharmaceuticals Instagram Facebook Communications 70

Stephen Waddington

JUNE 5, 2020

Nonetheless, even at this stage, AI has already started making its impact on a lot of industries - such as financial services, law, healthcare - and PR is no exception. Her dissertation in MA, Public Relations, Advertising and Applied Communication is focused on AI in PR. You can connect with her on LinkedIn.

Healthcare 90

Healthcare Ethics Software Government 90

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

PRSay

FEBRUARY 28, 2017

And yet, spending on African-American media — via advertising and sponsorships – has been on the decline. trillion by 2020 , according to the University of Georgia’s Selig Center for Economic Growth, advertisers typically allocate less than three percent of their annual budgets to media aimed at African-American audiences.

Media 60

Media Healthcare Print Community 60

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. Today people want truth and authenticity.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Landis PR

JUNE 14, 2021

Like any other nascent industry, tech spawned sub-categories of specialties, including B2B tech, consumer, OEM, app development, advertising tech, healthcare tech and on and on. If your client/business created or sold an online tool or offline hardware, you were doing “tech PR.”. Much has changed.

Healthcare 64

Healthcare B2B Technology Fashion 64

ISEBOX

FEBRUARY 2, 2017

More than one-third of physicians say that direct-to-consumer advertising should be banned. The bright side is that 65 percent of healthcare providers aren’t in favor of an overall ban. A ban…on ALL DTC marketing? No more Irritabelle, the campy colon mascot for IBS drug, Viberzi? Say goodbye to Mr. Mucus, spokes-slime for Mucinex?

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

Scott Public Relations

JULY 19, 2019

They can notice when they are getting targeted advertising. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 40

Insurance Insurance Healthcare Pinterest 40