ImPRessions - Crenshaw Communications

MAY 8, 2017

File-sharing service WeTransfer mentioned to our team that an artist whose work was featured on their site would be designing a billboard for the Ace Hotel in Los Angeles. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. It was a no-brainer.

Media 199

Media Interviews YouTube Advertising 199

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Brand 149

Brand Branding Storytelling B2B 149

5W PR

MAY 30, 2023

For hotels or resorts, for example, they may need to hire additional housekeeping staff, front desk staff, and maintenance personnel to meet the increase in demand. For example, a hotel or a resort may need to stock up on towels, bedding, and other supplies.

Tourism 97

Tourism Hotels Travel Meeting 97

David PR Group

NOVEMBER 14, 2014

The event was sponsored by Intercontinental Hotels and Bacardi , and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. The hotel chain’s goal was fairly clear to me from the outset. It was held at Bacardi headquarters, not far from my office.

Hotels 71

Hotels Marketing Strategy Advertising 71

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. Hilton Hotel & Resorts’ "Vacationitis" PR Campaign.

Travel 89

Travel Airlines Hotels Marketing 89

5W PR

AUGUST 7, 2024

Recommendations from friends, family, and online communities are trusted more readily than advertisements. That satisfied guest who received exceptional service at a hotel might leave a glowing review on TripAdvisor or share their experience on social media. By fostering a sense of hospitality, guests become brand advocates.

Hotels 78

Hotels Community Travel Social Media 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Top execs were accused of spending millions on parties, hotels and travel. Now the bank is clawing its way back into the public’s good graces beginning with folksy new advertising. It tarnished the reputation of one of the most revered veterans’ groups. Time will tell. Google and Facebook struggle with fake news.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Cision

FEBRUARY 2, 2016

Building a chocolate hotel in Paris in 30 degrees Celsius heat was a memorable challenge! Create your own profile and start linking in agency heads, recruiters and HR directors as this is where many internships and starter roles are advertised. I think this was very compelling to Heinz. Build up your own network on LinkedIn.

Hotels 120

Hotels Agency Radio Measurement 120

PRSay

OCTOBER 11, 2017

Some of Project Bread’s initiatives range from developing a free cookbook for homeless families residing in hotel rooms who lack access to proper kitchens to a program that provides incentives for people in food stamps to purchase fresh fruits and vegetables. Hunger is silent so we speak up. Plant a garden, grow a neighborhood.

Conference 92

Conference Hotels System Internal 92

Cision

JULY 26, 2017

Travel -> (Airline, Business travel, Frequent flyers, Hotel, Personal travel destinations, Travel and Entertainment, Travel services). Up until now, it has not been very easy to advertise on the Snapchat platform. Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Influencer endorsements are often more persuasive than traditional advertising, coming from trusted sources. 

Consumer 78

Consumer Brand Branding Crisis Management 78

The Proactive Report

MARCH 1, 2016

Example: for a tourist spot, PR is the spark that starts consideration, so you don’t track hotels booked, but outcomes on the PR content. Prof Dr Ana Adi ‏ @ ana_adi Feb 26 A6 It’s matter of perception: it confuses PR w/ advertising (this works against all efforts of professionalisation). Those are the metrics.

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

Example: for a tourist spot, PR is the spark that starts consideration, so you don’t track hotels booked, but outcomes on the PR content. Prof Dr Ana Adi ‏ @ ana_adi Feb 26 A6 It’s matter of perception: it confuses PR w/ advertising (this works against all efforts of professionalisation). Those are the metrics.

Twitter 100

Twitter Measurement Digital PR Hotels 100

Waxing UnLyrical

OCTOBER 18, 2011

The consequence is that Maltese consumers are being bombarded with Facebook competitions and advertising. ” In fact, the most impressive piece of social media work I have seen in Malta has come from Island Hotels Group (not a client I must add). Of course, none of this is new. .”

Guidelines 63

Guidelines Hotels Facebook Groups 63

Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more. Holistic media and commerce. Long ago, before the rise of e-commerce, the question of how to reach users was more difficult because of the barriers to access.

Mobile 105

Mobile Community System Social Media 105

Cision

MARCH 30, 2016

My favorite headline that probably got the most attention was, “Summertime Sadness: Don’t fall victim to this hotel booking scam – like I almost did.” In just a few short months, without any paid advertising, we have gained roughly 3,000 followers and average about 150-300 likes per post. .

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. At the same time, there is no advertising - we'll talk about that later. The hotels there literally depended on this market. There is a terrible one.

Tourism 52

Tourism Hotels Branding Brand 52

Maxim Behar

JULY 19, 2022

Oh, a great exhibition by a very talented artist that we stumbled into yesterday in a metropolitan hotel. Well, come on now, I can’t mention names, I cannot advertise. How vagueness and ambiguity prevail, rather than directness and transparency, and how this goes against the rule of law and the National Constitution.

Hotels 52

Hotels Radio Advertising Advertising 52

Maxim Behar

JULY 19, 2022

Oh, a great exhibition by a very talented artist that we stumbled into yesterday in a metropolitan hotel. Well, come on now, I can’t mention names, I cannot advertise. How vagueness and ambiguity prevail, rather than directness and transparency, and how this goes against the rule of law and the National Constitution.

Hotels 52

Hotels Radio Advertising Advertising 52

Buzzstream

MARCH 31, 2020

Ask your paid search or media team where they do display advertising and which domains sent the best quality traffic. There are a number of ways to find these blogs and publishers, here are a few: Ask your audience where they get their information online. Find websites who rank for informational queries related to your product or service.

SEO 124

SEO Google Hotels Blogging 124

Prohibition

FEBRUARY 15, 2017

The lines between marketing, advertising, PR and sales will also become even more blurred as a result of technological advances in the industry. I also think we’ll become more governed by the consumer, which in turn means a focus on integrity and emotion focused comms will become even more popular.

Hotels 86

Hotels Social Media Fashion Agency 86

Maxim Behar

MARCH 11, 2021

Morning News – he called me up and said, “Maxim, I’m going back to Paris, I Ieft you a note at the reception desk of the Sheraton hotel with my opinion about your newspaper. had to organize an opening ceremony for the first Radisson Hotel in Bulgaria and it was a real high-profile event for Sofia. However, it was so obvious.

Newspapers 52

Newspapers Hotels Media Advertising 52

Ethical Voices

MARCH 10, 2025

I’ve had issues where, for example, one of my clients was a hotel group. Because of the decline in subscriptions and the change in advertising, that wall is becoming more fractured and blurred. Insert miscellaneous in the groups there. They were a huge client, very important. I always preface my comments and explain.

Ethics 46

Ethics How To Newspapers Agency 46

Maxim Behar

SEPTEMBER 4, 2022

The book, “The New Global Leaders”, which subsequently became a global bestseller, was already heavily advertised and featured only three names - Percy Barnevik, the owner of Asea Brown Bowery, Richard Branson, the founder of Virgin, and David Simon, the head of British Petroleum. The breakfast at the Sheraton Hotel went quite well.

Hotels 52

Hotels Meeting Groups Internal 52

Bianchi Biz Blog

JUNE 29, 2023

You can sign up to be notified when registration for the show opens here , and it’s never too early to think about booking your flights and hotel accommodations, because you’ll be among some 150,000 attendees expected to travel to the show.

Mobile 74

Mobile Technology Automotive Trade Shows 74

Shift Communications

DECEMBER 2, 2015

Yet in a very short period, Airbnb has surpassed some of the world’s largest hotel chains including Hilton, InterContinental and Marriot in terms of available rooms. Exponential iteration in PR is more akin to the change programmatic technology brought to how advertising is targeted and bought and sold on the web, minus the fraud.

Analytics 60

Analytics YouTube Video Hotels 60

Sword and the Script

MARCH 3, 2015

Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. As a benchmark, in 1960 US advertising spending totaled $12 billion according to AdAge.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Communications Conversations

MARCH 16, 2016

Dell probably put him up in a hotel. No one wants to talk about how this is merely an advertising play now. ” Let’s just call it what it is: A paid advertising relationship. What Mark didn’t really mention here is the paid nature of this relationship. Do you think this had any impact on Mark changing his mind?

Marketing 60

Marketing Hotels Advertising Advertising 60

Maxim Behar

MARCH 11, 2021

Hotels and restaurants will come back to life, since most of them are currently closed. On the one hand, there should only be one hotel on a beach area and on the other hand, there should not be a hotel with more than two floors, i.e. only low-rise construction is allowed. But is this the right way to advertise a destination?

Tourism 52

Tourism Government Hotels Travel 52

Mindful Marketing

DECEMBER 12, 2020

One of the biggest buyers of advertising inventory has been State Farm, whose ubiquitous ads feature a couple of top National Football League (NFL) quarterbacks expressing gratitude for scoring special insurance deals. There’s one other reason for price discrimination that’s not as clear cut—ability to pay.

Insurance 87

Insurance Insurance Retail Sports 87

Maxim Behar

AUGUST 14, 2024

There's a story from 25 years ago when Johnny Carson interviewed the founder of the large hotel chain "Hilton," Conrad Hilton, and at the end, he gave him 20 seconds to tell 40 million viewers what is most important about his brand. If you've recently stayed at a Hilton hotel, you'll see that there are now two curtains inside the tubs.

Branding 59

Branding Brand Ethics Hotels 59

Sword and the Script

NOVEMBER 12, 2019

The company sells intent data, but not leads or advertisements, which the company says means its data is unbiased and of higher quality. Today it has categories for software in finance, HR, hotel management, medical, construction and many more. The company claims all reviews are “100% verified.” Statistics: 210,000 reviews and ratings.

Software 18

Software B2B Marketing Data 18

PR in High Definition

FEBRUARY 24, 2020

Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, recently gave a talk at CES , where he mentioned that Satya Nadella is encouraging all Microsoft employees to not only think about what they can do, but what they should do. . Being kind is a long-term investment in your brand.

Leadership 71

Leadership Employee Reputation Hotels 71

Doctor Spin

APRIL 4, 2023

David should leverage the surprise element and not advertise his advantage beforehand. ” (Stupid majority vs Tesla Motors) “Hotels must have hotel rooms!” Coherent Actions David shouldn’t use any heavy armour because that would slow him down.

Strategy 52

Strategy How To Hotels Analysis 52

PR in High Definition

MARCH 21, 2018

But with more demand for marketers to show transparency and trust in their advertising efforts this year, how is the influencer market expected to hold up? Influencers can have a tremendous impact on brand reputation – just look at what Kylie Jenner managed to do to Snapchat’s share prices with just one tweet last month.

YouTube 48

YouTube Hotels Social Media Sports 48

Mindful Marketing

JANUARY 12, 2019

Like other award programs, the Golden Globes features a preshow red carpet event during which the many talented people of television and film stroll in front of the media while slowing making their way into the Beverly Hilton Hotel. Clearly this angle shows that I moved from her being behind me and yet from the side it still happens.

Film 72

Film Viral Hotels Television 72

PR 20/20

OCTOBER 30, 2018

Artificial Intelligence for Advertising 101. We have negotiated special group rates at three area hotels to accommodate your stay, including the Hilton Downtown, the Cleveland Marriott Downtown, and the Westin Downtown. MAICON will also offer five workshops preceding the conference on Tuesday, July 16.

Conference 45

Conference Marketing Case Study Hotels 45