Cision

NOVEMBER 8, 2016

Working with brand evangelists can have a bigger punch than advertising will, simply because people turn to others for advice on brands to buy from. Learn how to couple brand evangelists and other product marketing tactics together to drive more interest in your company.

Brand 292

Brand Branding How To Social Media 292

Ronn Torossian

DECEMBER 9, 2024

In todays hyper-connected world, where consumers are inundated with endless advertisements, brands face an enormous challenge: how to stand out. With information overload becoming the norm, the key to successful consumer marketing is no longer simply broadcasting a message to the masses.

Consumer 195

Consumer Marketing Advertising Advertising 195

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The post How to Use Multimedia For Better PR Campaigns appeared first on Cision. We visit and see hundreds, sometimes thousands, of websites and pieces of content every week.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. One of the keys to winning solo speaking sessions at tech conferences is to pitch a talk that is free of advertisements for the company or its solution.

How To 232

How To Conference B2B Advertising 232

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation.

How To 129

How To Content Marketing Engineering Advertising 129

Ronn Torossian

OCTOBER 3, 2023

Multicultural marketing is a dynamic and powerful approach that goes beyond conventional advertising. It embraces diversity, acknowledges different cultural perspectives, and seeks to challenge stereotypes head-on.

How To 195

How To Marketing Advertising Advertising 195

Konnect Agency

MARCH 19, 2025

Retail advertising has undergone a seismic shift in the last decade, and two platforms stand at the forefront: Amazon and Instacart. Why Amazon and Instacart Work Unlike traditional social media advertising on platforms like TikTok or Facebook, ads on Amazon and Instacart reach consumers with high purchase intent.

Retail 52

Retail Advertising Advertising Consumer 52

Cision

AUGUST 22, 2017

Read on for some insight into how to rebrand a global company. That messaging should be consistent across all channels: your website, your marketing strategy, advertising, sales, customer service. The post How to Lead the Rebrand of a Global Company appeared first on Cision. Knowing When It’s Time for a Rebrand. Everything.

Company 267

Company How To Employee Customer Service 267

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. By now you must know how to use emotions. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

Agility PR Solutions

APRIL 4, 2023

Paid advertising on Google and Facebook can be a highly effective way to promote your business and reach your target audience. However, with so many options and strategies to choose from, it can be challenging to know where to begin and how to maximize your return on investment.

Advertising 147

Advertising Advertising Google Facebook 147

Cision

DECEMBER 6, 2017

Last year, paid advertising surpassed $500 billion , owned media technology represented a $32 billion market. How to Bridge The Measurement Disconnect? How many eyeballs (or potential eyeballs) did this campaign reach? The post How to Spearhead The Convergence of PR And Marketing appeared first on Cision.

How To 223

How To Marketing Storytelling Measurement 223

Cision

DECEMBER 20, 2017

A characteristic that sets content marketing apart from direct advertising is that you don’t always need to be selling outright — that’s what makes digital content so engaging. A company that sells similar products, Old Spice , also branches out to related topics in its advertising but gears it toward a different audience.

Industry 222

Industry How To Insurance Insurance 222

5W PR

DECEMBER 4, 2024

Utilize Paid Advertising While organic reach is important, paid advertising can accelerate a campaign’s momentum. The post How to Create Viral Campaigns for App Launches: Lessons from Top Performers appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Viral 78

Viral How To Advertising Advertising 78

5W PR

NOVEMBER 6, 2024

The last is paid advertising, which means online ads, search engine marketing (SEM), and display advertising. The last one is player retention, which involves assessing how many players continue to engage with the game over time. Companies can partner with popular gamers or streamers to promote the game.

Video 78

Video How To Marketing Television 78

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. press releases, ads), and how to build momentum over time.

Examples 104

Examples How To Product Launch Print 104

Prowly

NOVEMBER 2, 2020

The fact that PR budgets are down and advertising dollars are in short […]. The post How to Avoid Misinformation: Cross-Border Strategies PR Pros Should be Thinking About appeared first on Prowly Magazine. The last thing PR pros want to do is jeopardize brand image by miscommunicating to a critical audience.

Strategy 197

Strategy How To Advertising Advertising 197

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Strategy 244

Strategy How To Media Measurement 244

Prowly

FEBRUARY 13, 2025

In this guide, well show you exactly how to track and understand your brands presence and visibility. Monitor how people engage with what you are publishing. This aspect is very important, brand awareness at a high level means that you know how to connect with people and keep their eyes on you. #5 or your competitors'.

Measurement 104

Measurement Tools Brand Branding 104

5W PR

NOVEMBER 27, 2024

Consider paid advertising to reach a wider audience and target specific demographics. The post Beyond the Slots: How To Market Your Casino as a Destination appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Optimize the website for search engines, ensuring it’s mobile-friendly and easy to navigate.

How To 78

How To Marketing Hotels Local 78

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2019

Now, we don’t recommend a 14-day lead time, but the discussion was a wild success, in part because we knew how to accelerate our typical event management template. Our event spoke to a number of media verticals: entertainment (because of the TV show), advertising/marketing, business, and more. Be ready to spend more.

How To 211

How To Television Groups Leadership 211

Presspage

MARCH 25, 2025

Read our guide on how to write the perfect pitch >>> 2. Stop sending boring press releases - try storytelling Journalists arent here to give you free advertising. Try this article on how to craft a winning press release >>> 3. Want to know how to leverage AI the right way in your press releases? Just dont spam them.

Media Relations 78

Media Relations Writing How To Pitching 78

Prowly

FEBRUARY 20, 2025

A solid communication plan is your secret weapona strategic blueprint that maps out exactly how your organization delivers the right message to the right audience at the right time to crush your goals. Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow.

Writing 104

Writing Communications How To International 104

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. They need to understand data: how to organize it, how to read it, how to interpret it. We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects.

Crisis 464

Crisis Publicity Exercises Financial 464

Onclusive

APRIL 17, 2020

Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. Executives have long struggled to appreciate the full value that communications professionals provide.

Data 370

Data Advertising Advertising Corporate 370

Cision

OCTOBER 19, 2017

Also, pay-per-click ads will be easier to create for your advertising experts once you have identified the keywords that you want to be known for. You can also track results for keywords you use in your paid advertising. The post How to Create a Keyword Library for Your Brand appeared first on Cision.

Branding 208

Branding Brand How To SEO 208

Prohibition

SEPTEMBER 3, 2023

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

Advertising 116

Advertising Advertising Social Media SMB 116

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Paid Content (what can I measure and how granularly can I target audiences?). Up until now, it has not been very easy to advertise on the Snapchat platform.

Social Media 233

Social Media How To Insurance Insurance 233

Onclusive

JUNE 4, 2020

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. Speaker Info. Andy Cunningham. Chief Brand Officer. Michelle Herman.

Media 370

Media Advertising Advertising Corporate 370

Prowly

JANUARY 31, 2025

This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. TRY PROWLY FOR 7 DAYS FREE How to do analysis of a brand? Check out how to use sentiment in brand analysis in our Sentiment analysis guide ! Need to strengthen your brand strategy but not sure where to start?

Analysis 104

Analysis Brand Branding How To 104

Prowly

FEBRUARY 3, 2025

We can't show you how to become the next Apple, but we can do the next best thing. They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. TRY PROWLY FOR 7 DAYS FREE The post What is Brand Recognition and How to Improve It?

Brand 104

Brand Branding How To Measurement 104

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

Brand 195

Brand Branding How To Reputation 195

Onclusive

JUNE 24, 2020

That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale.

Strategy 418

Strategy Media Advertising Advertising 418

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”

Advertising 133

Advertising Advertising Real Estate Travel 133

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Even more than marketing or advertising, a PR budget can use an advocate inside the corporation. The post How To Get The Best From Your PR Agency appeared first on Crenshaw Communications. A professional agency team will understand. If they don’t they’re not the right fit. Be an internal champion.

Agency 223

Agency How To Construction Advertising 223

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 306

Marketing Advertising Advertising Industry 306

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

PR for Anyone

MARCH 23, 2022

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. So how do you get in magazines? How do you know what they’re covering?

How To 130

How To Pitching YouTube Advertising 130